Kim Bristol

Experience

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  Diageo

  Jan 1998 - Dec 2018

  Diageo’s marketing analytics platform provides near real-time visibility across all marketing investments and business performance. Co-led the strategy and roadmap for the M&E technology platform along with strategy and delivery of digital/social Tableau dashboards for the brand teams. Managed delivery of results and enhancements utilizing 40 data sources and 600 million data points including Diageo performance, Nielsen POS, coupons, rebates, marketing spend, digital & social campaigns, PR, sampling, sponsorships and competitive media. Also lead cross-functional team to stabilize services, streamline data processes, governance and reporting. Diageo’s modeling and analytics program delivered: ✔ Technology platform to optimize spend, run scenarios and forecast sales performance, at the brand and portfolio level✔ Consumer insights that empowered business breakthroughs✔ Business transformation through timely action on insights, maximizing AP spend and ROI ✔ Systematic portfolio-wide measurement of brand performance, setting up of benchmarks, and development of best practice standards✔ $60 million in savings over 3 years Show less Recruited to the $17.7B adult beverage company and was personally hand-picked by executive leadership for the role of Team Lead of Mobile Marketing Path to Increase. Lead a team of eight (internal & agencies), overseeing scalable, mobile contextual program development and execution, with additional accountability for developing visions that improve the presence of brands. Contextualize communication with customers, driving conversions, increasing revenue and monetizing mobile efforts.✔ Pioneered and executed a test program for Smirnoff✔ Generated 33% CTR and 11% CTP (Click to Print) rates Show less Acted as a global thought leader and change agent within the global organization. Drove the ongoing development of the company’s mobile marketing strategy, as well as all associated capabilities. Responsible for leading team of 12, as well as providing nationwide program roadshow support for Diageo Global Marketing, Brand and IS teams.✔ Reduced costs and achieved faster time to market ✔ Provided strategic oversight for 43 brand handles on Twitter.✔ Achieved a global cost savings of $3M annually within the second year of program stabilization Show less Facilitated the successful completion of 12 key digital programs with value exceeding $5M within the mobile web, branded apps and desktop web channels. Delivered key digital assets including a global Guinness.com rewrite, Thebar.com, Crownroyal.com rewrite, Donjulio.com, and Sterlingvineyards.com.✔ Enabled 350,000+ consumers per month to engage through mobile apps✔ Developed and rolled out the global marketing roadmap strategy for 2011 ✔ Managed more than $5M in key digital programs simultaneously Show less Delivered numerous successful system projects that enabled the salesforce to execute more effectively and efficient in the marketplace. Key programs included including XP3 / Interactive Presentations, RPA System Enhancement, Kroger DME and Customer Annual Business Planning Tool (CABP).✔ Streamlined pricing, execution and delivery processes for the company’s Sam’s Club team.✔ Increased the company’s acceptance as a strategic Kroger partner✔ Facilitated the development of the Cognos E-Planning tool handling $716M in volume Show less

  • Global Lead I Social Media Intelligence

    Apr 2016 - Dec 2018

  • Senior Manager | Marketing Analytics Platform

    Mar 2015 - Apr 2016

  • Digital Innovation Business Partner | Mobile Marketing Path to Purchase

    Jan 2014 - Mar 2015

  • Mobile Marketing Program Lead | North American Digital Marketing

    Jan 2011 - Jan 2014

  • Senior Manager of Global Digital Programs

    Jan 2008 - Jan 2011

  • Project Director | Information Systems Commercial Sales, National Accounts

    Jan 2004 - Jan 2008

  • Cognos Business Readiness Project Lead | Guinness USA / Chateau & Estates Wines

    Jan 2004 - Jan 2004

  • Business Systems Manager, Southwest

    Jan 1998 - Jan 2004
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  Southern Glazer's Wine & Spirits

  Apr 2019 - now

  Established the first technology department for the Corporate Communications business function supporting internal and external communications along with an internal digital agency. As the technology product owner, I provide ongoing thought leadership shaping the long term technology roadmap as well as short term tactical support and execution.Led the technology program that led to the creation of SGWS's corporate marketing website leveraging the Adobe Experience Manager platformDeveloped the company's inaugural vendor innovation showcase program that exposed a wider funnel of vendors and capabilities to the organization.Currently building a new employee experience for the enterprise. Show less

  • Director Corporate Communications Technology

    Apr 2021 - now

  • Innovation Technology Leader

    Apr 2019 - Apr 2021
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  Inspired Productions

  Jan 2021 - Dec 2021

  Supporting Actress/Mrs. Bethel, Chloe's Mountain

  A teenage girl, songwriter-singer Chloe, reluctantly enters a Christian University and then finds she must face the mountains that are holding her back and in God who can move them.Released in 2021.

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  LifeWave PhotoTherapy Patches

  Nov 2023 - now

  Brand Partner & Wholesale Distributor

  Health is wealth! Helping people realize their greatest potential with wellness products that leverage patented, light technology which activates a peptide and generates your own stem cells. A historic breakthrough in wellness. Designed for the Navy Seals. Drug & chemical free. Highly effective results in healing and pain management. Contact me if you want to experience the future of wellness.