Ximena Duray

Experience

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  ITESM

  Jan 2012 - Sept 2012

  Audiovisual assistant

  Assisted in video editing, motion animation, and the operation of audiovisual equipment for various events.Provided office support and offered assistance to students during audiovisual projects.

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  Larva Game Studios

  Jan 2013 - May 2013

  Professional practices

  Edited video and sound for game content, produced motion comics, and developed social media strategies to boost engagement.Collaborated with a creative team to enhance the studio’s multimedia presence.

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  Speedwagon online Marketing

  May 2013 - Jul 2013

  Video editor, photographer and animator

  Created video, photo, and animation content for a range of marketing campaigns.Supported startup growth through innovative digital content creation, enhancing brand presence.

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  Tecnológico de Monterrey

  Aug 2013 - May 2014

  Research Assistant at the Chair Alfonso Reyes

  Coordinated planning, logistics, and promotion for the "Pasión por la lectura" program, ensuring successful execution of events and activities.Collaborated with cross-functional teams to deliver impactful educational experiences.Utilized Adobe Creative Suite for designing promotional materials.

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  TEQUILABUNNY

  Nov 2014 - Aug 2015

  Production & digital communication

  Key Responsibilities:Managed the mobile games production pipeline, ensuring timely and efficient delivery of projects.Utilized Scrum and Kanban methodologies to streamline workflow and improve team collaboration.Developed content strategies and managed communications across platforms (Facebook, Twitter, WordPress), enhancing brand visibility and user engagement.Key Achievements:Successfully coordinated multiple mobile game projects, aligning with the company's strategic goals and market opportunities.Streamlined internal communication processes, improving team efficiency and project delivery timelines. Show less

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  1 Simple Idea - Catalizador de experiencias digitales

  Oct 2015 - Sept 2018

  Lead Project Manager

  Key Responsibilities:Led end-to-end digital marketing projects, including website and landing page development, ensuring timely and on-budget delivery.Managed client relationships and ensured alignment with content goals, market needs, and client expectations.Implemented performance and profitability reports, ensuring continuous project improvements and optimization.Directed project teams, defining roles and processes to meet client needs and maximize profitability.Key Achievements:Increased revenue by 25% and improved project profitability by 15% through efficient project management and optimized team dynamics.Elevated client retention by 20% by aligning deliverables with client vision and market demands.Managed the creation of branding and advertising concepts for high-profile clients. Show less

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  Envato

  Sept 2018 - Mar 2022

  Business Unit Manager

  Key Responsibilities:Led cross-functional teams (Content, UX, Engineering, Customer Support) to deliver innovative digital content solutions for marketing, aligning with company-wide strategies.Oversaw the launch of over 4,300 interactive content templates, significantly enhancing user engagement and product offerings.Managed product development and delivery processes, achieving a 40% reduction in time-to-market for new features.Analyzed stakeholder needs to define and implement content strategies, ensuring alignment with marketing goals and operational efficiencies.Coordinated the automation of performance management reports, optimizing resource allocation and project tracking.Mentored team members and led the recruitment process for content production roles.Key Achievements:Awarded Best Design Tool at the App of the Year Awards 2020 for innovative product design.Boosted team morale and content quality through streamlined processes and effective leadership.Improved client engagement and conversion rates through strategic content development (e.g., animated logos, video mockups, templates). Show less