Chandraditya Basu

Experience

• 

  Asia Pacific Investment Trust Ltd (Formerly known as Nagarjuna Trust Ltd)

  Apr 1994 - Jan 1999

  Field Officer

  Involved in mobilizing of fixed deposits from various agents from different parts of West Bengal and giving them quarterly/half yearly targets and synchronizing the whole system through careful monitoring.

• 

  Mondelēz International

  Feb 1998 - Jan 2002

  Sales Officer

  Was looking after Upper Assam,North Lakhimpur,Arunachal Pradesh,Nagaland and Tripura.Was the pioneer in developing market in Arunachal Pradesh thru super stockist operation and parts of Tripura.Worked in two HQ's in Assam ie in Guwahati and Jorhat.Handled a volume of 20 lacs per month with the help of one isr.

• 

  Wrigley

  Jan 2002 - Mar 2007

  Sales Officer

  Was responsible for core south Kolkata,Hooghly and South 24 Pgns.Was one isr reporting to me and handling a business of 10 lacs.

• 

  Indo Nissin Foods Private Limited

  Mar 2007 - now

  As Head- Wholesale Channel for Pan India, has been developing wholesale business across India thruwholesale connect programmes, wet sampling in key wholesale areas, running Quantity PurchaseSchemes(QPS) and branding activities in key south and east markets. Responsible for overall East and North East markets with BTL activities to increase reach of consumers and increase distribution to Tier 2 and Tier 3 towns. Responsible for developing East and North East markets with increase in sales by value with specific manpower planning state wise. Successful in implementing OWN DISTRIBUTION NETWORK for Indo Nissin Foods Private Ltd inEast in 2008. Developed many new markets in East for additional business and growth.

  • Deputy General Manager-Alternate Channel and Export

    Apr 2023 - now

  • Deputy General Manager-East

    Apr 2015 - Mar 2023

  • Regional Sales Manager-East

    Jan 2009 - Mar 2015

  • Area Sales Manager

    Mar 2007 - Dec 2008