Chetna Sharma

Experience

• 

  Ovoid

  Jan 2012 - Mar 2012

  Intern
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  Genpact

  Apr 2012 - Mar 2015

  My role and responsibility majorly consisted in conducting secondary market research for the pharmaceutical industry across the US; 5EU; China; Japan and emerging markets ; following are few project types i have worked on:1. Company profiling: identified business segments, operational details, organization structure, portfolio and pipeline, financial performance, strategic intent 2. CI project: identified and monitored competitor promotional activities/activation mechanisms to establish brand identity among different target groups and geographies. Used conventional desk research methods to identify competitor activities3. Social media projects: conducted brand awareness, brand reputation, brand differentiation, brand relevance and brand loyalty studies to determine brand perception among patient segments and also help identify potential competitor brands penetration4. Training module creation: developed comprehensive and interactive training module to train multiple stakeholders on patient journey5. Pre-sales support: identified prospective clients and set up first level calls/meetings in English/French/German6. Language expertise: utilized French and German language skills in executing market research projects7. French training: conducted elementary French sessions for 18 months8. Fun activities and CSR spoc: conducted several CSR activities and hosted multiple internal events. Show less

  • Business Analyst

    Dec 2014 - Mar 2015

  • Senior Associate

    Apr 2012 - Nov 2014
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  Deloitte

  Apr 2015 - Jun 2020

  My role in the Strategic Account Management team, primarily revolved around enabling the Client Service Team to understand their client’s needs, challenges, pain points and position in the current industry/market space and help align Deloitte’s strategy accordingly. I worked closely with AU Account/Marketing Managers and managed their requirements; my responsibilities were:1. Managing Strategic Accounts for Public Sector & Health Care and Regional Marketing requirements via various deliverables that cater to:a. Client: created presentations/documents which highlighted client information to help keep the client service team members up-to-date with the client’s current actions and position in the market-spaceb. Account: enabled the client service team to ensure the account plan was maintained, monitored and tracked efforts as per the strategy and validated the target strategy in the ever evolving and changing industryc. Management: on-boarded new stakeholders to the account; helped create/ manage the account repository and ensured Deloitte as a brand across internal and external activitiesd. Coordination: coordinate across multiple teams across to incorporate a holistic approach 2. Supported in creating a firm wide strategy to help identify Key Opinion Leaders for the brand 3. Provided regular status updates to Australia based leadership team as well as communicating potential issues and challenges4. Assisted the team in:a. Scoping and understanding new requestsb. Creating standard templates and SLAs to ensure consistency and TATc. Supporting new-hires with their on-boarding and initial 3-6 months on the standard deliverables and processes. Show less

  • Senior Analyst - Engagement & Insights (Knowledge Management)

    Nov 2017 - Jun 2020

  • Senior Analyst - Strategic Account Management (Marketing and Business Development)

    Aug 2017 - Nov 2017

  • Analyst - Strategic Account Management (Marketing and Business Development)

    Apr 2015 - Jul 2017
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  RPost

  Jun 2022 - now

  Associate Marketing Manager