Arie Mohammad

Experience

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  PT Agung Podomoro Land, Tbk

  Jun 2010 - May 2014

  Marketing & Communications (Promotion & Social Media)

  Kuningan City, developed by PT Arah Sejahtera Abadi under Agung Podomoro Land, is a prestigious superblock in Jakarta’s Golden Triangle. Designed for modern urban living, it integrates residential, business, and entertainment spaces.The Projects:The AXA Tower (Premium Office Tower), Denpasar Residence Apartment (Luxury Apartment), Kuningan City Mall (Lifestyle Shopping Center).Responsibilities:• Planned and executed promotional and advertising campaigns, including electronic media, promotional materials, and special events.• Developed marketing plans while ensuring alignment with budget requirements.• Collaborated and negotiated with promotional partners for joint marketing initiatives.• Managed and created content for social media platforms (Facebook, Instagram, Twitter) to grow audience engagement. Show less

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  Smailing Tour

  May 2014 - Nov 2014

  Assistant Marketing & Communications Manager

  Smailing Tour has been a market leader in Indonesia's travel industry for over 40 years, earning numerous national and international awards. With seven branches and 17 implant offices across Jakarta, Bali, and Yogyakarta, it collaborates with global travel partners.Business Units:Smailing Tour, Smailing American Express (American Express Travel), Garuda Indonesia Holidays.Responsibilities:• Supported brand development, drove awareness, and enhanced client acquisition and retention through various marketing channels, including ATL and PR activities.• Assisted in business development, new product and service innovation, customer relationship management, partnerships, advertising, promotions, special events, media relations, internal communications, and social media marketing. Show less

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  Parkson Group

  Dec 2014 - Nov 2015

  Senior Digital & Marketing Communications Executive

  Parkson is a leading, award-winning Asian department store operator with a vast network of 130 stores as of 2015, covering approximately 2.1 million m² of retail space across Malaysia, China, Vietnam, Indonesia, Myanmar, and Cambodia.Business Units:Parkson Dept Store, Centro Dept Store.Responsibilities:• Developed and executed brand and marketing communication initiatives to support retail promotions, store openings, and seasonal campaigns for Parkson and Centro Department Stores.• Planned and executed digital marketing campaigns, including web, search, email, social media, and display advertising.• Served as a brand guardian by overseeing social media content, ensuring high-quality design, copywriting, and brand consistency.• Measured and reported on the performance of digital marketing campaigns to optimize effectiveness. Show less

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  Kawan Lama Retail

  Nov 2015 - Jul 2016

  Assistant Digital Marketing & Content Manager

  Kawan Lama Retail operates Indonesia's leading retail chains, with over 300 stores across 31 provinces, offering home improvement, lifestyle, furnishings, toys, business, and stationery products.Business Units:Ace Hardware, Informa Furnishings, Chatime, Toys Kingdom, Office 1 Superstore, Bike Colony, CupBop Korean BBQ.Responsibilities:• Executed marketing programs across social and digital platforms to enhance Kawan Lama Retail's brand presence.• Created and managed digital content for websites and social media channels.• Developed, implemented, and oversaw mobile app marketing campaigns.• Drove user activation and retention by optimizing the customer journey, email campaigns, and in-app notifications. Show less

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  FAIMS Media

  Oct 2016 - Feb 2018

  Head of Digital Strategy

  FAIMS Media is a multinational digital media agency specializing in enhancing and maximizing digital brand experiences. Headquartered in Singapore, it operates with offices and marketing representatives in Indonesia, Thailand, the Philippines, and Malaysia.Clients: Dermatix Ultra, Combiphar, Softex Indonesia, Frisian Flag, Kinohimitsu, and more.Responsibilities:• Developed digital marketing plans aligned with brand objectives by leveraging consumer insights, product truths, and brand identity.• Managed and executed digital strategies to ensure client brand success.• Stayed updated on clients’ marketing and media plans, providing digital solutions such as rich media, site optimization, promotions, mobile, email marketing, and influencer collaborations.• Collaborated with marketing, design, and content teams to enhance customer experience and maintain brand consistency. Show less

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  Hero Intiputra

  Feb 2018 - Sept 2022

  Digital Marketing & E-commerce Manager

  Business Units:Intex Indonesia, Oryza Grace, Herokids, Toys City (Retail), HIP Land (Property), Swiss-Belhotel (Hospitality).Responsibilities:• Led marketing and digital communication campaigns to enhance business performance and market presence.• Managed social media strategies, influencer campaigns, and digital engagement initiatives.• Built and maintained relationships with major e-commerce platforms in Indonesia (Lazada, Blibli, JD.id, Tokopedia, Bukalapak, Shopee, TikTok Shop).• Aligned digital marketing activities with e-commerce strategies to drive growth and conversions.• Developed and managed the e-commerce roadmap to enhance engagement and maximize sales. Show less

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  Upfield

  Jan 2023 - Jan 2023

  SEA Digital Marketing Lead

  Upfield is the world's largest plant-based consumer goods (FMCG) company, headquartered in Amsterdam, Netherlands. Its brands include Planta, Blue Band, and Flora.Responsibilities:• Developed and implemented digital marketing strategies across search and social media, with a focus on Indonesia and Southeast Asia.• Managed digital communication channels, including websites, social media, and blogs.• Analyzed digital data and campaign performance to optimize marketing strategies based on insights.• Drove brand innovation, oversaw marketing plans, and led product development and performance analysis in collaboration with cross-functional teams.• Stayed up-to-date on industry trends, competitor activities, and consumer insights through testing and market research. Show less

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  Danfoss

  Oct 2023 - Dec 2024

  E-commerce Specialist

  Danfoss is a multinational engineering company based in Denmark and a world-leading supplier of advanced technologies across multiple industries. The company specializes in engineering innovative solutions for a more sustainable and efficient future.Responsibilities:• Optimized the e-commerce sales funnel by enhancing website usability, conversion rates, and customer experience.• Developed and executed strategies to launch and promote new Danfoss products in the e-commerce marketplace.• Collaborated with the team to create impactful online campaigns and promotions and events such as trade shows, exhibitions, seminars.• Worked with sales and product management teams to develop competitive strategies and value propositions. Show less

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  Accor

  Dec 2024 - now

  Marketing & Digital Manager

  Responsibilities:• Develop and execute marketing campaigns across digital and traditional platforms to drive brand awareness, lead generation, and sales.• Manage paid advertising campaigns (Google, Meta) and SEO strategies to drive engagement, increase web traffic, boost conversions, and maximize ROAS.• Curate compelling content including press releases, blog articles, and copy for websites and social media channels to increase visibility and resonate with target audiences.• Establish and maintain strategic partnerships with KOLs, influencers, and media to amplify reach, support promotional campaigns, and reinforce brand positioning.• Launch creative campaigns to support room and villa bookings, F&B promotions, weddings and events. Manage marketing budgets and ensure cost-effective execution of plans.• Regularly update the hotel’s website to ensure accurate, engaging, and conversion-focused content that supports direct booking initiatives.• Monitor and manage marketing budgets, ensuring efficient resource allocation and measurable ROI on all marketing activities. Show less