Natasha Cristin

Experience

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  Nissan Motor Corporation

  Jun 2011 - Jun 2013

  Sales & Marketing Graduate Programme

  Chosen amongst 13 people in Europe for a leadership development programme, rotating through 4 different department and 2 locations over a 2-year period to become a marketing leader of tomorrow. Managed various projects across after-sales marketing, product marketing, strategy & business planning, and network development departments

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  Nissan Motor Corporation

  Jul 2014 - Nov 2018

  Oversaw brand strategy and marketing for the key product of the brand, Nissan Qashqai, finding and implementing sales & brand growth opportunities through improved product, customer experience and brand messaging - Initiated product optimisation through simplifying the line-up and version mixes within the product resulting in 20% profit boost over the next 2 years - Pioneered a revolutionary partnership with IT-company. Launched the new product with the update within 6 months (rather than typical 2 years) strengthening brand innovation and technology metrics by 10% - Crafted a completely new approach to Qashqai’s communication strategy, reversing product’s 2-year negative trend in product image by emphasising youthful, sporty design Show less Strategically managed sales & marketing performance as well as product value to maximise the alignment between market trends, customer expectations and business goals- Successfully coordinated launch of 6 new/updated products over one year, led cross-functional timings and deliverables to secure smooth new product introductions, enabling market share increase by 15% - Led a business case for growing sales volume by 20% for product managed with alliance partner, developed a new agreement to change production Show less

  • Brand Marketing Manager

    May 2017 - Nov 2018

  • Product Marketing Coordinator

    Jul 2014 - Apr 2017
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  Natalia Cristin Consulting

  Jul 2020 - now

  Product Marketing & Business Growth Advisor

  Consulted entrepreneurs and start-up founders on building their brands and go-to-market launch plans that drive consistent business (sales, profit, brand) growth as well as customer value- Created a go-to-market strategy to enable Ukraine-based game art design agency to expand operations into the USA through development of digital marketing launch plan, renewed communication message, enhanced customer journey and other product improvements to secure market fit as well as strong base for future brand growth- Consulted B2B CRM brand on development of coherent business system and marketing strategy for year 2023 to enable business expansion to 7-figures turnover. Mentored internal marketing manager on strategy implementation and further marketing process improvement Show less

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  ENDOless

  Aug 2024 - now

  Chief Marketing Officer

  At ENDOless, I lead brand strategy, product marketing, and go-to-market execution to build a category-defining femtech brand. My role is to position ENDOless as the go-to solution for women with chronic conditions, ensuring we not only launch successfully but scale sustainably.- Go-to-Market Strategy & Product Launch – Defining and executing strategies to introduce ENDOless to the market, drive adoption, and accelerate growth- Brand & Market Positioning – Establishing a strong, differentiated brand identity that resonates with our audience and sets us apart- Customer Insights & Market Analysis – Understanding the needs, pain points, and behaviors of women with endometriosis to shape a product that delivers real value- Messaging & Storytelling – Crafting compelling narratives that position ENDOless as a must-have solution and build deep customer trust- Growth & Acquisition Strategy – Developing and optimizing marketing funnels to drive user acquisition, engagement, and retention.- Community & Awareness Building – Establishing ENDOless as a thought leader in the femtech space through strategic partnerships, content, and advocacy- Long-Term Business Impact – Creating sustainable brand strategies that not only support short-term traction but ensure lasting market leadership Show less