Alex Ruby

Experience

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  Boudin

  May 2014 - Sept 2014

  Guest Service Representative

  Served food and condiments to patronsBussed tables after patrons finished with their mealsCleaned the restaurantWorked expo line

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  Emerald Media Group

  Sept 2015 - Dec 2016

  Arts & Culture Reporter

  Reporting on local events and happenings in the Eugene area. Also writing about music, movies, TV, books, food/health, theater, and other cultural things relevant to the University of Oregon community.

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  YouAppi

  Jul 2016 - Sept 2016

  Summer Intern
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  Allen Hall Public Relations

  Oct 2016 - Mar 2018

  Led a team of account executives in an event planning, relationship management, and email marketing campaign for the School of Journalism and Communications Portfolio Reviews. In these Reviews students present their PR work to a panel of professionals and faculty. Worked on a PR campaign to maximize results for a small Eugene business and developed marketing strategies to help combat industry steering and skirting practices, educate consumers, and increase awareness for their services.

  • Account Supervisor

    Oct 2017 - Mar 2018

  • Account Executive

    Oct 2016 - Oct 2017
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  Jewish Film Institute & SF Jewish Film Festival

  Jun 2017 - Sept 2017

  Marketing Intern
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  Raffetto Herman Strategic Communications

  Sept 2018 - Sept 2020

  Led teams to drive media results and organize written content.Write blog posts, press releases, speaking abstracts, award submissions, and social media posts.Produced podcasts and designed infographics.Developed and maintained client relationships Managed media relations, media lists, and project trackersWrote pitches, blog posts, press releases, speaking abstracts, award submissions, and social media posts.Produced and edited a client-sponsored podcast and led paid social media campaigns to promote episodes. Managed project trackers, updated edcal and speaking trackers, wrote pitches, created media lists, and managed media relations.

  • Public Relations Specialist

    Jan 2020 - Sept 2020

  • Communications Coordinator

    Dec 2018 - Jan 2020

  • Public Relations Intern

    Sept 2018 - Dec 2018
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  Designlab

  Dec 2020 - Mar 2021

  End-to-end mobile app for reading tracking and book inventoryUser interviews, persona creation, competitive analysis, information architecture, user and task flows, sketches, low and high-fidelity wireframes, UI design and branding, logo creation, rapid prototyping, user testing, affinity mapping Adding a new feature to the existing Spotify mobile platformUser interviews, persona creation, competitive analysis, task flows, sketches, low and high-fidelity wireframes, UI design, rapid prototyping, user testing, affinity mapping Website redesign and branding for an independent consulting businessUser interviews, persona creation, competitive analysis, user and task flows, sketches, low and high-fidelity wireframes, UI design and branding, logo creation, rapid prototyping, user testing, affinity mapping Responsive e-commerce website for time travel tourismUser interviews, persona creation, competitive analysis, card sorting, information architecture, user and task flows, sketches, low and high-fidelity wireframes, UI design and branding, logo creation, rapid prototyping, user testing, affinity mapping

  • UX Designer

    Mar 2021 - Mar 2021

  • UX Designer

    Feb 2021 - Feb 2021

  • UX Designer

    Jan 2021 - Jan 2021

  • UX Designer

    Dec 2020 - Jan 2021
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  Haley House

  Jun 2021 - Jul 2021

  Usability Consultant

  Conducting a website usability and features audit. Advising on usability heuristics and recommending UI changes, designing a streamlined sitemap, and planning out usability testing for the original website and a new mockup.

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  Girls Inc. of Metropolitan Dallas

  Jul 2021 - Jul 2021

  Usability Consultant

  Conducting a website usability and features audit. Advising on usability heuristics and recommending UI changes, and designing a streamlined sitemap.

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  Camp Solomon Schechter

  Feb 2022 - Dec 2023

  Marketing & Communications Coordinator

  Drafted and led over 125 email marketing campaignsDesigned, drafted, and published over 200 social media posts and copy with original graphicsLaunched and developed all content for the first CSS newsletter, currently on its fourth issueCreated and developed the CSS Brand & Communications GuidelinesLed the project with a third-party agency to redesign the CSS website and write copy for it; currently continuing to update the website with new contentWorked with the Development team to conduct fundraising initiativesAnalyzed and reported email, website, and social media reach metrics such as click-through-rates, engagement, followers, and subscribersMarketing and communications efforts directly led to over 400 campers enrolled for summer camp less than three weeks after registration opened, one weekend of family camp selling out completely, and a 6% increase in donation dollars during the annual fundraising event Show less

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  SODO Business Improvement Area

  Dec 2023 - Sept 2024

  Communications Associate

  Social Media Management- Managing and maintaining SODO BIA’s social media presence across platforms, ensuring regular and relevant updates. - Assisting in creating and analyzing analytics to gauge the success of campaigns.- Engaging with customers or clients who interact with our social media platforms.- Providing suggestions to management for improving customer experience on social platforms and improving internal processes.Content Creation- Social Media content creation, including photos, text, and video.- Writing monthly emails article highlighting SODO-area businesses.- Editing and proofreading content to ensure clarity, accuracy, and consistency in messaging.CRM and Website Data Maintenance- Managing updates on the “Featured SODO Stories” section on the website.- Maintain the business directory, Metalocator, with accurate, updated information, including new businesses and outreach data.- Maintaining existing and new business data in the CRM, PBID.- Maintain accurate contact information in the email marketing tool, Constant Contact.- Aggregating data from various sources to populate the SODO CRM database, business directory and email lists.Event Assistance- Assisting the Communications Manager in preparing for and hosting public events. This includes event set-up and tear-down.Additional Duties- Understanding the overall concept of the SODO BIA, including its brand, organizational mission, ratepayer audience, and current BIA goals.- Taking part in Community Outreach shifts to promote the BIA's services and gather ratepayer data. Show less