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Xiaoyan Hu

Xiaoyan Hu

Marketing Intern

Followers of Xiaoyan Hu198 followers
location of Xiaoyan HuKansas City, Missouri, United States

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  • Timeline

  • About me

    University of Rochester

  • Education

    • University of Missouri-Kansas City

      2021 - 2024
      Bachelor of Business Administration - BBA Marketing 3.98/4.0

      Activities and Societies: UMKC Chinese Scholars and Student Association Vice President • Build the brand image of the club, attracting sponsors, and negotiating cooperation with sponsors or other organizations• Assist new Chinese students and scholars who come to the United States to go through school procedures• Promote events and build good relationships with other school organizations on social media platforms• Plan multiple events, reserve an event space on campus, make posters to encourage attendance, use attendance check-in site to track event participation… Show more • Build the brand image of the club, attracting sponsors, and negotiating cooperation with sponsors or other organizations• Assist new Chinese students and scholars who come to the United States to go through school procedures• Promote events and build good relationships with other school organizations on social media platforms• Plan multiple events, reserve an event space on campus, make posters to encourage attendance, use attendance check-in site to track event participation data• Work with the other 3 team members to discuss future activity plans and identified each member's responsibilities Show less

    • University of Rochester - Simon Business School

      2024 - 2025
      Master of Science - MS Marketing analytics

    • 北京第二外国语学院

      2020 - 2024
      Bachelor of Business Administration - BBA Marketing

      Activities and Societies: 2020-2021 undergraduate scholarship receiver

  • Experience

    • Sodexo

      Oct 2022 - May 2023
      Marketing Intern

      • Monitor and manage campus dining website and social media outlets to ensure compliance and up-to-date information• Assist with the creation and implementation of all communication collateral, including print, web, and social media• Support the implementation of the contents of the campus dining & retail promotions kits• Assist with message alerts to send promotional events or promotions, assist with surveys completion each semester to track customer opinions, monitor subscription and satisfaction data to adjust strategies in time• Assist in the development of the campus cafeteria and retail monthly special events to enhance user engagement and improve customer satisfaction Show less

    • Spotlight | Analyst Relations

      May 2023 - Aug 2023
      Intelligence Intern

      • Collaborated on essential client deliverables, contributing to the construction of client decks with an emphasis on creating compelling visual data representations and crafting narrative-driven data interpretations.• Demonstrated proficiency in dashboard creation utilizing Google Spreadsheets, fostering efficient and streamlined data visualization solutions.• Provided data-driven support to the sales team, augmenting their targeted market outreach efforts through analytics.• Methodically documented the intricate process of incorporating Gartner peer insights Voice of Customer reports into the sophisticated Spotlight Oz platform. • Spearheaded the development of the Spotlight Oz sandbox, demonstrating adeptness in implementing user-friendly data interaction interfaces.• Collaborated closely with the marketing team, actively contributing to the enhancement and modernization of the market guide dedicated to peer review sites. Show less

  • Licenses & Certifications

    • Google Analytics Certification

      Google
      Apr 2023

  • Honors & Awards

    • Awarded to Xiaoyan Hu
      Spring 2023 Dean's List Bloch School May 2023