Renee Deveney

Experience

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  Berry College

  Aug 2008 - May 2009

  Teacher's Assistant

  • Prepared teaching materials and meals for ages three through five• Supervised morning activities and reading• Managed classroom and outdoor activities while maintaining a safe learning environment

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  Carter's | OshKosh B'gosh

  Sept 2009 - Apr 2010

  Sales Associate

  • Retained customers through electronic communication• Organized merchandise and upheld sales floor

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  Hartstrings

  Mar 2010 - May 2011

  Supervising Key Holder

  • Facilitated customer service by understanding client needs• Designed attractive merchandise displays to increase marketability• Set sales goals and managed three associates, holding responsibility in manager’s absence

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  SeaWorld Orlando

  May 2011 - Dec 2014

  • Produced marketing copy and photographs for social media• Wrote marketing material for print and web, including summer camp catalogs• Used teaching tools to interpret animal and scientific information for all ages• Led guided VIP and public tours highlighting animal rescue and rehabilitation efforts• Provided insight to international media outlets through guided public relations tours• Accommodated Make-A-Wish and special needs families to create inspiring experiences • Narrated publicly about specific animals, programs, and park information• Hosted educational sleepovers and taught classes relevant to coursework and age • Staffed animal exhibits to ensure guest and animal safety Show less

  • Marketing Coordinator, Consumer Activation

    Sept 2014 - Dec 2014

  • Educator

    Aug 2011 - Sept 2014

  • Education Camp Intern

    May 2011 - Aug 2011
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  Freelance

  Oct 2011 - Aug 2013

  Editor

  • Proofread and copyedited academic and professional writing• Improved client tone, concision and consistency• Respected and met firm deadlines

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  Bonnier Corporation

  Jan 2012 - May 2012

  Editorial Intern, Babytalk and Parenting Magazines

  • Researched and wrote articles targeted to new mothers and families• Contacted retailers, distributors and PR firms to feature and advertise products• Used social media to collect data, reference interests, and organize content

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  Kelly Services

  Jan 2014 - Apr 2015

  Orange County Substitute Teacher

  • Implemented and formulated lesson plans to accommodate a wide variety of student needs • Created educational and entertaining activities for all ages• Maintained classroom order and safety by connecting with students and teachers

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  Freelance

  Feb 2015 - now

  Content Writer, Editor and Copywriter

  • Consult with clients to outline and implement an effective content marketing strategy• Interpret client goals to produce successful copy for print, direct mail and web• Research new fields along with local and international markets to speak to specific audiences• Write SEO-conscious blog posts, articles, and creative website copy for a variety of clients• Conduct SEO research and craft outlines and content for long-form web content• Collect and interpret data and other information to simplify complex topics into easy-to-understand articles• Interview experts and conduct additional research and outreach to incorporate into content • Produce copy for web and print, including product descriptions, mailers, menu item names and more• Clients include AdventHealth, Thruline Marketing, Society for Human Resource Management (SHRM), D50 and more. Show less

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  Universal Orlando Resort

  Apr 2015 - Mar 2017

  Web Copywriter

  • Wrote creative web copy (theme park experiences, hotels, ticket marketing, entertainment venues and more)• Worked closely with UX designers, IT producers and photo editors• Collaboratively problem solved for user experience, creative process and marketing strategy• Coordinated with licensed partners and legal department to maintain brand standards• Worked in an Agile sprint environment• Edited copy for concision, style and grammar• Completed quality assurance testing • Contributed to the development of copy style guides Show less

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  Advanced Recovery Systems, LLC

  Mar 2017 - Dec 2019

  • Manage, hire and coach a team of writers and editors• Develop and craft the brand voice and narrative while overseeing consistency among internal and external writers• Improve quality control and brand voice across multiple platforms and marketing channels• Maintain business relationships with executive directors and business development leadership for accurate facility representation across the country• Pivot strategy with market trends and emerging technologies, research and news• Collaborate with search engine optimization (SEO), communication, public relations (PR) and paid media leadership and teams to build a cohesive brand• Lead weekly team meetings and spearhead projects and group efforts • Structured and refined a new project management system (Airtable) for the content team to schedule assignments and ensure timely delivery and organized record keeping • Maintain content schedule and calendar Show less

  • Content Manager

    Jan 2018 - Dec 2019

  • Digital Content Copywriter

    Mar 2017 - Jan 2018
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  MoneyGeek.com

  Jan 2020 - Jul 2023

  • Led a team of international writers, editors and publishers with a focus on quality finance content• Increased year-over-year production by 150% by expanding team and process efficiency• Planned content, organized content calendar and managed spend• Managed pipeline, including production, process and reporting while setting best practices • Established production process, including SEO brief format, workflow and publishing cadence• Published 20–40 individual pages per month, plus an additional 50–100 templated pages per month, surpassing the initial production goal of 20–30 per month• Built and defined brand voice by creating a company style guide, resources and checklists• Vetted, hired and trained content writers, editors and web publishers

  • Director of Content

    Feb 2022 - Jul 2023

  • Senior Content Manager

    Jan 2020 - Feb 2022
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  NerdWallet

  Nov 2023 - Aug 2024

  Lead Writer
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  Launch That

  Sept 2024 - now

  Senior Content Editor