Douglas Rohde

Experience

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  Rohde Design Group, Inc.

  Jan 2001 - now

  Creative Director

  I skillfully established an emerging small business design group, capitalizing on a wealth of knowledge and mentorship of a CEO with over 40 years of design experience. Moreover, I created unique print and digital artwork to enhance website graphics and social media content. Key accomplishments include:• Effectively partnering with copywriters, editors, and developers to design and deliver multiple large-scale projects including books, technical brochures, and engaging tradeshow displays.• Leveraging social media platforms to expand small business branding.• Skillfully designing print and digital marketing campaigns for 48 projects annually. Show less

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  KSU Life

  Jan 2004 - Aug 2007

  Student Experience Event Coordinator

  Web and Graphic designer, as well as event coordinator for college hockey games.

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  Captured Living

  Jan 2006 - Jan 2010

  Freelance Graphic Web Designer

  Provided compelling content for local businesses including active sports videography, photography, and websites.

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  Paleo On The Go, LLC

  Feb 2012 - Sept 2024

  Creative Director | Email Marketing Manager | Ecommerce Manager

  I co-founded and launched this highly successful and innovative company providing Paleo and Autoimmune Protocol-friendly meals to customers located throughout the United States. I routinely design and implement a variety of logos, graphics, packaging, signs, and promotional items to enhance brand recognition. I frequently incorporate Klaviyo to automate email marketing, delivering multiple emails each month to a comprehensive customer database. Additionally, I partner with the Social Media Coordinator and Creative Digital Strategist, delegating routine tasks to streamline operations and maximize productivity. Key accomplishments include:• Building a profitable company from the ground up, achieving over $4M annual sales revenue with more than 37K customers across the US.• Successfully designing and executing $4M Shopify eCommerce website with over 20 plugins on the subscription-based platform.• Spearheading email marketing efforts, surpassing industry averages with communication to more than 80K recipients, posting a 52.2% open rate and 2% click rate.• Leveraging weekly Leadership Team meetings to increase Marketing Department efficiency.• Capitalizing on innovative marketing strategies, promotional events, and new business opportunities to significantly increase company revenue.• Effectively supporting over 20 employees utilizing the Shopify system and 3rd party plugins, Gmail Workspace, and personal computers. Show less

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  SIMPLY CHARLOTTE MASON, LLC

  Aug 2024 - now

  Digital Marketing & Automation Strategist

  Modernizing marketing strategies through enhanced email campaigns, marketing automation, paid advertising, and optimized website UX/UI.