Maria Abrar

Experience

• 

  Talking Point PK

  Mar 2021 - Jun 2021

  Project Intern

  Assisted in the successful event planning of KE and Lux Style Awards. Developed strategies for clutter breaking campaigns for multiple brands

• 

  Helium Private Limited

  Aug 2021 - Jun 2022

  • Decoding the briefs and assessing the clients’ needs to streamline required resources to ensure smooth process of deliverables in a timely manner. • Researching, developing & presenting pitch presentations for existing & acquisition of new clients.• Planning, developing and implementing marketing strategies for brands keeping marketing budget constraints in mind.• Designing BTL activations with track of relative customer insight and return on investment of the campaigns.• Development of concepts, strategies and client presentations.• Presenting pitch proposals to the clients.• Ensuring teamwork and collaboration in the Creative and Strategy Departments to ensure all deliverables are managed in a smooth and seamless manner.• Working in coordination with Accounts, Operations, & MENA teams to provide required support and ensure timely deliverables. • Leading and participating in brainstorming sessions.• Worked on campaigns for local and international Brands including PSO, Shan Foods, Unilever, Hershey’s, Lakanto, Agthia ETC. • Ability to maintain demanding timelines across multiple concurrent projects simultaneously• Adaptability and flexibility to changing priorities• Demonstrated ability to work creatively in a fast-paced environment• Ability to think strategically and creatively. Show less • Working with the managers and getting the delegated duties fulfilled in a seamless manner. • Conducting extensive research in relation to content strategy plans and competitor’s analysis.• Analyzing and assessing the marketing trends and target audience of each brand for campaigns. • Assisting with administrative and research work required for strategic management projects• Participating in brain storming sessions to produce out of the box ideas and strategies. • Pitching fresh and creative ideas.• Drafting, formatting, preparing and finalizing the marketing proposals. • Efficient at time management, written and oral communication skills and presentation skills.• Taking minutes at managements meetings and communicating resulting action points to attendees. • Follow up with the team to ensure all actions are executed within timescales.• Assisting the creative team with creative designs development. Show less

  • Strategy & Content Executive

    Dec 2021 - Jun 2022

  • Management Trainee

    Aug 2021 - Nov 2021
• 

  Digitz Digitas

  Jun 2022 - now

  ➢ Developed and executed seasonal and annual campaign plans for the entire National Foods Limitedportfolio.➢ Devised insight-driven, digital launch plan for National Karachi Khaas Range leading to a 60% increase inorganic reach via localized communication approach and trendjacking initiatives.➢ Executed National Foods' first CRM initiative, Khatoon-E-Khaas, for core consumers, achieving a 4% ERand an 88% turnout.➢ Launched and engaged a women-centric community platform to gain deeper consumer insights andhumanize brand connections.➢ Spearheaded the digital takeover for #NationalAtKarachiEat, maximizing brand consideration with a 4%ER and reaching over 82K users.➢ Curated visual identity and devised a content calendar for the launch of Mungwow, a cloud kitchen withmultiple sub-brands.➢ Curated an award-winning case for Aaj Rung Hai in the "Best Digital Campaign" category at Dragons ofAsia.➢ Led the TikTok MENA region’s content hub pitch being shortlisted as one of the few agencies to partakein future endeavors. Show less

  • Senior Campaign Manager

    Sept 2024 - now

  • Campaign Manager

    Jul 2023 - Sept 2024

  • Campaign Executive

    Jun 2022 - Jun 2023