Martin Howey

Experience

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  Suntory-Allied Limited ( A Joint Venture)

  Dec 1992 - Jun 1996

  Marketing Manager

  Based in Tokyo and worked for the Suntory-Allied Joint Venture-managing the Premium International Scotch Whisky Brands.

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  Allied Domecq Taiwan

  Jun 1996 - Sept 1997

  Marketing Manager
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  Campbell Distillers (Pernod-Ricard)

  Sept 1997 - Jun 1999

  International Regional Manager-Asia, Australia and Southern Africa

  Managing the commercial development of the company's portfolio of Scoth whisky brands within the International region of Asia, Australia and South Africa.

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  Taiwan

  Jun 1999 - Oct 2001

  Managing Director

  General management of the company's commercial operations, restructuring and P & L accounts.Restructured the company, built a stronger team and developed a much stronger platform to expand the business.

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  Hong Kong

  Oct 2001 - Aug 2007

  Managing Director

  Managing and developing the company's overall mission and strategic direction, P & L accounts and operational resources.Successfully doubled the revenue and increased business profit by 49% from 2002 to 2005/6.

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  Pernod Ricard

  Sept 2007 - Jun 2012

  Regional Vice President-America's-Sales and Marketing

  To maximise the profitable development of the Chivas Brothers portfolio in the America's region with particular focus on the USA, Mexico and BrazilAchieved a very robust commercial performance in the USA and developed and implemented regional growth strategies in Brazil and Mexico.

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  Chivas Brothers

  Jul 2012 - Dec 2014

  Global Travel Retail-Director (Duty-Free)

  Responsible for the sustained revenue growth and International Brand development of the key strategic brands in the company's No1 International Market

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  Disaronno International

  Mar 2015 - Dec 2016

  Global Travel Retail Director-Sales & Marketing

  To establish Disaronno International as a dedicated and successful partner in the international Travel Retail Arena.Implemented a global pricing policy, established Global Key account management, increased revenue with key customers and devised a 3 year plan that sets out ambitious growth for the key consumer brands.

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  Azure London Whisky Company

  Jan 2017 - Jul 2017

  Director

  Working with Asian Entrepreneurs and Scottish craft whisky distillers to produce bespoke whisky for customers and other whisky related projects.

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  Ian Macleod Distillers Ltd

  Aug 2017 - now

  Business Development Director-Asia Pacific

  Developing winning growth strategies for our brands across the Asia Pacific the region with key focus on Taiwan, China, South Korea, Japan and Australia.Increased Revenue and Gross Margin 3.5 x from 2017 to 2021 by 1) Transforming Route to Market by setting up a new IMD subsidiary in Taiwan and appointing new partners in Australia, Japan, China, Hong Kong ad New Zealand2) Devising growth strategies with our partners that has led to the accelerated growth of key whisky portfolio of Glengoyne, Tamdhu, Smokehead and Rosebank by +100% and Edinburgh Gin by +37% along with optimising our secondary brands.3) Increasing the level of resources to support this growth through the recruitment of new talent across the region and enhancing the level of investment behind the key brands Show less