Bhavya Gupta

Experience

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  Ngenius Brand management

  May 2015 - Jun 2015

  Marketing Intern

  - Worked on brand launch events across 4 cities. - Part of the operations team which overlooked the execution of the events.

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  Vizag Profiles - India

  May 2016 - Jul 2016

  Summer Intern

  - Led a team of 15 interns to create a handbook on basics of construction management of large scale residential projects

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  Photography Club, BITS-Pilani, Hyderabad Campus

  Aug 2016 - Jul 2017

  Secratary

  - Led a club of 60 Shutterbugs- Conducted a photography fest comprising of top photographers as speakers and judges, Workshop by Nikon, Exhibition by Tamron- Collaborated with another club to start photojournalism on campus

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  Credit Suisse

  Jul 2017 - Dec 2017

  Finance Intern

  - Dealt with Market research in the Equity Derivatives business.- Market research for the Asia Pacific Derivatives Desk based upon the fluctuations in Equity Structured products due to ongoing market events- Also worked to operationalise and automate existing processes leading to a 75% reduction in time

• 

  ZS

  Jul 2018 - Mar 2022

  Go To Market Sales Force Redesign- Re-imagined the entire US sales force of a major US Pharmaceutical companybased on Covid impact (Annual Sales $2.2 Billion)- Directly engaged with the top leadership of multi-billion Dollar brands to understandtheir needs and ensure smooth delivery of the projectBehavior based Customer Segmentation- Conceptualized a new methodology to analyse customer behavior.- Provided behavior based customer cohorts to implement targeted messaging Covid-19 Impact on Business- Team lead in creating a dashboard to track \& monitor Safe-to-Return US counties.- Devised an analysis to observe doctors treatment affinity to drugs in correlation with Covid Cases in the US and analyzed potential for targeting new markets to attain a higher market share.- Successfully trained fresh graduates despite challenges of remote work. Show less

  • Associate Consultant

    Jul 2020 - Mar 2022

  • Business Operations Associate

    Jul 2018 - Jun 2020
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  Kuku FM

  Mar 2022 - now

  Business Growth- Set-up revenue models which enabled the company to increase ARPU by 2x without increasing spends- Finalised pricing for the subscriptions business after analysing multiple price points to maximise LTV and understand price elasticity of the users- Helped streamline business metrics reports across the org, which enabled efficiently run weekly business review meetings Investor Relations- Maintained monthly reports of KPIs that were shared with investors- Engaged with VCs & PEs to understand and answer their questions around the business- Set-up processes to reduce finance teams workload by 66% (3 days to 1 day)New Vertical Expansion- Led the launch of 4 regional languages and managed their journey from 0 to 1- Identified product improvements which helped increase conversion from free to paid by 30% Show less

  • Sr. Manager - Business Strategy

    Jul 2023 - now

  • Strategy Manager

    Mar 2022 - Jun 2023