Karol Campos

Experience

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  E.Life

  Feb 2012 - Jul 2013

  Social CRM Analyst (Internship)

  Client: Oi *AdeS(crisis freelancer)- Social CRM- Monitoring/Tagging

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  Segura o Look

  Jul 2013 - Jan 2014

  Conteúdo

  entretenimento, cultura, música, moda e etc.

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  Agência Babel

  Jul 2013 - Nov 2013

  Social CRM Analyst

  Clients: Garoto, Serenata de Amor e Talento- Tagging- Social CRM- Monitoring- Data collector (SCUP)- Competitors analyst (performance in social channels)

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  KOK Fashion Lab

  Nov 2013 - Apr 2014

  Data Intelligence Analyst

  Clients: Torra Torra, Ellus Deluxe, Ellus 2nd Floor, AnaCapri, Camesa, Gustavo Sarti, among others.- Monitoring/Tagging- Community Manager- Facebook Ads (segmentation, optimization and performance reports)- Data collector- Development of reports (weekly and monthly)- Content curation

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  WMcCann

  May 2014 - Oct 2015

  Social Media and Metrics Assistant

  Client: General Motors (LatAm)- Monitoring- Tagging mentions - Development of performance reports*Also reports translation and english grammar review for global reports.- Campaign reports- Data collector (performance/monitoring tools)- Competitors analyst (performance in social channels)

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  Grupo Aste

  Oct 2016 - Jun 2017

  E-Commerce Analyst

  - Product registration in the website- Website’s Follow up and monitoring- Follow up of the platforms: AdWords, Analytic and Facebook Ads. Planning and building the week's contet of the brand for email marketing with focus on improving branding and performance.Clients: Kipling and Diesel

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  Visar Planejamento

  Jun 2017 - Dec 2017

  Social Media Strategist

  - Development of the content for all social medias - Development of performance reports with focus on improving brand health and giving insigths for next campaigns.- Dealing with advertising agency for short campaigns, follow up of shootings with influencers.Client: oneworld (airline alliance)

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  Ogilvy Brasil

  Dec 2017 - Nov 2019

  - Daily content planning;- Mentions monitoring;- Daily interactions supervision;- Managing the step by step of the content with the creators (DAs and Copywriters);- Reports development with social KPIs of the content produced;- Dealing with all areas of the agency;- Participation in digital planning;- Participation in meetings with client;- Development of the monthly schedule of the digital content- Supervising the deliveries of the content with creators;- Community Management (publishing content);- Briefing developer (for a better understanding of the client and the other areas of the agency);- Dealing with producers TOOLS: Sprinklr, Scup, Spredfast and FB InsightsClients: Pfizer (Advil and Centrum), Schin (Heineken Group), TiffanyAndCo, Allianz, Floratil, SCJ Brands (Glade, Duck, Mr. Muscle and Lysoform) Show less

  • Pl Community Manager

    Feb 2018 - Nov 2019

  • Customer Insights Analyst

    Dec 2017 - Feb 2018
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  Katheca Digital Marketing Strategy Applied

  Oct 2019 - now

  Marketing Strategy, Content and Influence Consultant

  Here in this consultancy I work and deliver works as:- Content Manager;- Social strategist developing campaign along with COMMS PLANNING and project message with KPI's (media);- Screenwriting (TV )and copywriting (advertising) with concept and social assets;- Social Listening;- Responding (customer experience): Social Bakers, Scup, Sprinklr, Buzzmonitor, Postgrain and Tweetdeck;- Social Calendar planning and development- Strategy development with research: cultural, influencers, behavioral and etc;- Influencers research for special projects in brands: winnin and air fluencers platform- Community management: monthly, weekly and real-time opportunity content along with creative team to deliver assets with the most quality possiblePAST CLIENTS:GSK, Trace Trends (Listas Extraordinárias), Afropunk Salvador (pre-launch), W3Haus (Boticário), UStudio (Hellmann's and Ben&Jerry's Br), Creators LLC, Novelei (TV Globo + SoWhat), Live (Amazon Prime: Manhãs de Setembro and Eleita), Festival de Verão de Salvador, W3haus, FIFA+ WWC2023 translation, Real Time Strategist at NOW (A-LAB)for the TheTown Festival, iFood and Corona “reencontre o sol” specialist among others. Show less

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  TIDAL

  Nov 2019 - Jan 2020

  Social Media Specialist

  - Daily content planning and copywriting;- Keep a closer eye on social media to follow trends;- Adapt format and develop content thinking about the necessity of the client: video, boomerang, IGTV;- Develop projects with the goal on obtain new followers and fans of the platform;- Weekly and Montlhy report- Meetings with record labels for new projects

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  Cappuccino Digital

  Jan 2020 - Jul 2020

  Monitoring and Social CRM Analyst

  Client: GSKMonitoring and tagging mentions to prevent eventual crisis.

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  Green Park Content

  Feb 2020 - Jul 2020

  Community Manager and Content Strategist

  - Daily content planning;- Daily interactions on IG;- All designs created via CANVA:- Development of creative briefing for global art director for animated and more complex assets;- Copywriter (mostly PT but often EN for global approval);- Global meetings on a weekly basis for content updating on each market of GPC;- Dealing with influencers: content briefing, deliveries and approval of the content;- Reports development with social KPIs of the content produced;- Dealing with all areas and the client- Participation in digital planning;- Participation in meetings with client;- Development of the monthly schedule of the digital content- Community Management (publishing content) and keeping an eye on trends so we can post memes that had a fit according to the project;Clients: UNILEVER projects - All Things Hair BR (now)Recepedia (Before) Show less

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  GTB

  Jul 2020 - Dec 2020

  Sr. Social Content Integrated Strategist

  Client: Ford Brasil

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  GUT

  Dec 2020 - Nov 2021

  Social Strategist

  Acting as a “third" part of the creative team as aperson that drives the social campaigns to the next level. Doing the influencer marketing/supportive side on copies/comms planning and giving the message direction to the social assets, the social strategy area is important to dictate the route of campaigns for the client that sees themselves on and off the digital.Development of the comms planning/roll out for special projects/campaigns with a goal in making the best for the social strategy. Along with the other areas - specially media - we drive the best decisions for an assertive communication.Also that includes:- suggestion of influencers and defense of the choices;- follow up of the deliveries;- POV on the performance reports for the campaigns- search for opportunities that best matches the clients profile- deep dive into the segment, audience and territory for assertive suggestions on creative sideCurrent clients: Nestlé (KitKat, Baton, Garoto and Heartland) and Domino's.Previous: QuintoAndar Show less

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  SOKO

  Nov 2021 - Apr 2022

  Content Manager

  Client: Guaraná Antarctica (Ambev)

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  TikTok

  Oct 2022 - Mar 2023

  Content Solutions Strategist LatAm - SMB
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  W3haus

  Mar 2023 - Sept 2023

  Sr Copywriter

  Clients: Neo Química Medicamentos, Arena, Engov UP and Vitasay

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  FIFA Women's World Cup Australia & New Zealand 2023™

  Aug 2023 - Oct 2023

  Translation Specialist

  Content translation of takes and special project videos of all countries to Portuguese, including PT content to EN content.

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  A-LAB Content Lovers

  Aug 2023 - Oct 2023

  Content Strategist

  Real time Content and creative strategist for The Town festival and Heineken.

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  LOI | Global Creator Marketing Agency

  May 2024 - Sept 2024

  Planning and Content Manager

  Tiktok Hub for Eudora

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  BR Media Group

  Oct 2024 - now

  Strategy and Content Specialist

  Unilever - Seda