Sean Kirby

Experience

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  Clement Communications

  Jan 1995 - Jan 1996

  Editorial and Marketing Intern
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  Venture Direct Worldwide

  Jan 1998 - Apr 2000

  Copywriter

  Wrote and proofread a variety of corporate marketing promotions including space ads, brochures, newsletters, direct mail, catalog, direct e-mail, broadcast faxes and data cards. Wrote press releases and contacted press with story ideas. Highlights:• Employed people skills in successful collaboration with a variety of stakeholders• Helped promote and support launch of e-mail marketing services

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  Thomson Financial

  Apr 2000 - Dec 2000

  Copywriter

  Worked closely with art directors, marketing managers and product managers to effectively execute strategic promotional objectives. Highlights: • Demonstrated versatility writing and editing print ads, direct mail, Web site copy, media kits and brochures• Managed work flow among copywriters

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  Tarsitano Creative

  Feb 2001 - Aug 2002

  Copywriter

  Developed concepts, wrote, edited and proofread direct mail, inserts, space ads, cover wraps and direct e-mail for major national accounts. Highlights:• Successfully juggled multiple projects for diverse clients, consistent with their brand and identity guidelines • Key contributor to strategic brainstorming and concept development• Clients included MasterCard, Columbia House, Time Inc., BBC America, Catholic Digest and others

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  Krames StayWell

  Apr 2003 - May 2014

  Senior Copywriter

  Lead copywriter and concept developer, responsible for the company’s most high profile and largest revenue generating promotions, including annual catalogs, electronic product portfolio sales collateral and capabilities brochures. Other projects include multi-channel campaigns, direct mail, promotional e-mail, product descriptions for catalogs and e-commerce site, company blog posts, print ads, trade show displays and more. Present concepts to key stakeholders. Help maintain consistent brand voice across market segments and media platforms. Highlights:• Supported several new product launches• Contributed to brand guideline document and e-mail marketing plan• Advocated and implemented post-mortem analysis to continually improve on creative strategy and execution• Created e-mail marketing binder for internal training on process and best practices• Won Philly Gold Award in Copywriting Only, Any Media category and Benny Award in Print, Invitation to Inquire category Show less

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  Independent Consultant

  Jun 2014 - now

  Freelance Copywriter/Marketing Consultant

  Provide strategy and copywriting to help companies engage clients and prospects through a wide variety of channels. Recent projects include ebooks, website copy, email campaigns, and ghostwriting thought leadership articles.

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  ReminderMedia

  Jan 2015 - Apr 2016

  Content Writer

  Increased readership of fledgling blog, implemented and executed guest blogging strategy that led to greater brand recognition and sales leads, and developed sales and onboarding emails, among other responsibilities.

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  UnitedHealth Group

  Apr 2016 - now

  Senior Copywriter

  Develop original concepts and copy as well as create state versions of marketing material compliant with state DOI regulations. Prepare materials for filing those versions with the states.