Christopher Scuro

Experience

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  FCB

  Jan 2002 - Jan 2004

  Media Planner

  Media planner for traditional and Digital media on multiple Hilton Family hotel brands, Hong Kong Tourism Board and the Orange County Register

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  DGWB

  Jul 2004 - Aug 2006

  Media Planner

  Media planner for traditional media on Winerschnitzel, Hilton Garden Inn Hotels and the Orange County Register

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  DGWB Advertising and Communications

  Jan 2007 - Jun 2009

  Sr. Digital Media Planner
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  DGWB

  Jul 2009 - Jul 2011

  Digital Media Supervisor

  DGWB was a manufacturer of creative content, new tech products, business models and branded relationships across multiple media platforms. The collective experience of our team is heavily rooted in sports, art, entertainment and emerging culture.-Oversee all Digital Display Media at the agency. -Work closely with SEM and Social Media specialist creating integrated strategies-Current Clients: Dole, CHOC, KFC, Wienerschnitzel, California Avocado, American Career College,Yamaha Home Electronics, Hilton Garden Inn•Oversee all Digital Display strategy, planning and management•Development of DGWB’s online display department and procedures•Guest lecturing on the “Advertising Digital Landscape” and traditional and digital media planning and buying processes•Traditional media (TV, Radio, Print, OOH) research and planning experience Show less

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  Medl Mobile

  Jul 2011 - Nov 2012

  Director of Marketing

  MEDL was created to fill a void in the application developer spectrum – high end, custom development tempered by market intelligence and fueled by creativity.We are a pioneer, educator and leader of mobile app development and strategic mobile marketing. We have delivered custom mobile solutions for clients and partners that include Monster.com, Kaiser Permanente, Emirates Airlines, Teleflora, Wienerschnitzel, Focus Features, The New York Times Company, Phil Hellmuth and Walter Foster Publishing.We have assembled a team of more than 50 digital architects, strategists, designers, programmers, writers, video game developers, marketers and project managers. We have built a constantly growing community of hundreds of thousands of inventors, developers, designers, digital influencers and thought leaders. MEDL apps (we call them Shiny MEDL Objects) are consistently featured by Apple as “What’s Hot,” “New & Noteworthy” and “Staff Picks,” and have reached as high as #1 on the App Store.Our company and our Shiny MEDL Objects have been featured on CNBC, BBC, ABC, CBS, NBC, CNN and FOX, in the pages of Esquire, Fast Company, The New York Times, The LA Times, The OC Register, The Chicago Tribune, The Washington Post, The Guardian, and across the web from Mashable and Macworld to TUAW, Gizmodo and beyond. Show less

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  GTB

  May 2013 - now

  Director of all digital retail operations for tier II Ford Motor in the Western and Central regions. Oversee the planning, implementation, and evaluation of digital media products. Integrates multi-departmental operations and communications in order to ensure consistent and effective retail advertising messaging in broadcast, radio, digital, and print advertising. Duties:•Direct agency philosophy, culture, and communications as it relates to digital retail marketing.•Create templatized products for roll out to all Ford Tier 2 dealer groups that are implemented as an integrated marketing strategy•Organize operational structure between departments in order to encourage collaboration and provide a unified retail message across advertising platforms• Instituted 40+ hours of full cycle training and educational materials to be used for training digital planners, account representatives, analytics, and buyers• Develop large scale agency media solutions with media and technical partners Show less •Created digital media products by evaluating the effectiveness of digital media mixes in order to increase key purchasing activities for Ford dealers in the Western region.•Optimized multi-platform creative assets within search, digital display, video, programmatic, and social media for Tier 2•Conducted monthly presentations for clients on innovations in digital media technology and the effectiveness of their current digital media strategies•Identified internal process gaps, authored, and implemented more efficient process documents and guidelines nationally Show less •Developed video, mobile and social digital strategy for Ford Dealer Advertising for the West Coast. Worked with the strategic planning team, programmatic buying and search implementation teams to create integrated digital media messaging initiatives•Grew the Tier 2 digital media budget percentages from less than 10% to over 35% in specific regions•Presented at monthly strategic planning sessions with dealer boards to optimize digital plans and align board initiatives with Ford dealer regional sales events, Tier 1, and Tier 3 media strategies Show less

  • Vice President, Director of Digital Business and Platforms

    Jun 2022 - now

  • West Region Strategy Director - Ford

    Jan 2020 - Jun 2022

  • Western and Central Region Retail Marketing Operations Director

    Jan 2017 - Jan 2020

  • Digtial Marketing Manager

    Sept 2015 - Dec 2016

  • Digital Communications Manager

    May 2013 - Sept 2015