Rafal Radziszewski

Experience

• 

  Soundstore Ireland

  Sept 2015 - May 2016

  Content Management Intern

  - Assisting website manager with content management, SEO (keywords and link building), on website promotions management, optimising images for the web using Photoshop, uploading new products and videos to the website- Competitor price matching using CPW system- Product, Brand and Categories Management on the website- Reporting daily on my duties with written reports

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  Hays

  Oct 2017 - Apr 2018

  Digital Account Optimizer

  - Google AdWords Search Account Optimisation with advanced CRM experience, worked on creatives and keywords localization for high spending customers- Optimised high spending accounts where my strategy increased Account’s CVR by 20-30% and reduced CPC by 20-30%- Creatives and Ad Extensions creation and optimisation experience following Google best practices to allow client meet their KPIs and increase CTR, CVR and CPC

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  Accenture

  Apr 2018 - May 2019

  - Proactive and reactive customer support experience - identified different optimizations strategies that have benefitted the client more than initial request by proactively suggesting different approach- Identified opportunities for process improvement, creation of new processes documentation as well as continuous updates of existing ones. - Trained team of 140 agents on CRM ticketing system and optimisation methodologies and processes. Designed training and ramp up plan for team of 5 new workflow managers, then delivered training myself- Reviewed campaign performance and formuled optimization strategies for search and display campaigns that increased CVR, CTR and decreased CPC im average by 20-30% Show less - Proactive and reactive customer support experience - identified different optimizations strategies that have help the client more than initial request by proactively suggesting different approach- Identified opportunities for process improvement, creation of new processes documentation as well as continuous updates of existing ones. - Reviewed campaign performance and formuled optimization strategies for search and display campaigns that increased CVR, CTR and decreased CPC im average by 20-30% Show less

  • Senior Workflow Manager

    Jan 2019 - May 2019

  • Workflow Manager

    Apr 2018 - Jan 2019
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  Cognizant

  May 2019 - Jul 2021

  - Communications alignment with International Quality, Training and Queue Management Operations teams- Managing strategy coordination of account optimisation for a team of over 150 people for both EMEA and US markets- Optimisation strategy design as per provided KPIs and goal of the client/campaign- Proactively suggesting solutions to optimise Google Ads accounts- Optimisation strategy coordination - liaising with Account Managers to achieve client’s objectives- Centralising communication between agents and Account Managers- Providing technical support for resolution of customer IT problems, incidents, issues, requests and queries- Focus on customer relationship management rather than transaction processingSubject Matter Expert (SME) - Expert on the tools and technologies for digital marketing PPC campaign optimisation- Providing SME support to on floor optimisers by: face to face support, email support, video conference support- Identifying and executing opportunities for process improvement Show less

  • User Experience Research Recruitment Coordinator - Reach UX team

    Mar 2020 - Jul 2021

  • Digital Marketing Strategy Coordinator/Process Specialist

    May 2019 - Mar 2020
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  SUNDAY

  Jun 2021 - Nov 2021

  Digital Performance Manager

  - On Demand Experience platform promotion- PPC channels strategy design and execution: Paid Social, Search, Display and App- Driving qualified lead generation through different digital marketing channels- Understanding customer needs, motivations and buying behaviour- Mobile App Marketing, Business development and partnerships

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  Google

  Jan 2024 - now

  • Account Strategist

    Jan 2022 - now

  • Startup Customer Success Manager

    Jan 2024 - now