Jordan Steinert

Experience

• 

  University of Wisconsin Oshkosh

  Jun 2009 - Jan 2010

  Lead Marketing Assistant

  • Researched, developed and implemented integrated marketing strategy—including social media, student ambassadors, advertising and PR—to increase attendance for on-campus events and promotions • Managed campus television and digital media platform for student organization and university department clients • Oversaw planning and execution of the marketing department’s projects, concepts and campaigns while Marketing Manager was on leave for several months

• 

  IPS Testing

  Jan 2010 - Jan 2011

  Marketing Intern

  • Managed all aspects of the company’s marketing and public relations program, including: project planning, research, writing, message strategy creation, print material development, photography, distribution, videography and editing, podcasting and media relations• Assisted with corporate rebranding / repositioning campaign positioning the brand as an innovator and thought leader in material testing • Utilized Cision to find media contacts and craft stories for placement in paper and product development industry publications • Performed all webmaster duties, including: content development and page design, user experience, search engine optimization (SEO) and digital marketing analytics Show less

• 

  Charleston|Orwig

  Jan 2011 - Dec 2013

  Social Media Specialist

  • Developed the agency’s social media discipline and profit center—overseeing the strategy development and execution for all client, agency and new business social media efforts • Planned and executed paid, earned and owned social media plans for 10 food system and CPG clients—ranging from Fortune 150 to NGO businesses• Formalized social media offerings for influencer outreach, reputation management, corporate social responsibility and crisis communications programs• Awarded 2013 Golden ARC Award for Innovative Use of Social Media (FoodThanks.com) and 2012 Golden ARC Award for Best Online Publications (FieldAssignment.com) Show less

• 

  ProPRcopy

  Nov 2011 - Nov 2013

  Associate Copywriter

  • Crafted social and web content using channel and content marketing best practices to generate brand awareness, increase engagement and influence consideration of purchase• Included technical best practices for back-link building, SEO, social search, keyword utilization

• 

  Cousins Submarines, Inc.

  Dec 2013 - Nov 2016

  • Served as digital product manager and team lead for the consumer and franchise websites, online ordering, delivery, egift, point-of-sale, customer relationship management and new marketing technology initiatives• Created a digital marketing dashboard and used reporting data to advise a digital advertising strategy shift that assisted in a 22% increase in ad engagement, 30% increase in mobile ordering traffic, and 200% lift in YoY online same-store sales• Integrated digital media into the national promotions strategy to increase web traffic 76%, online orders 110%, and digital ad conversion 22% in a two-year period• Developed a Franchisee Social Media Program that coached 10+ multi-unit owners on brand standards and best practices that helped increase restaurant awareness, traffic, transactions and improve online guest service• Assisted with removing impediments between corporate marketing, information technology and the Franchise community to improve digital technology adoption and implementation priorities• Started a marketing internship program leading to a full-time Digital Specialist new hire Show less • Developed and managed the brand's digital strategy and presence on web, mobile and social channels used for national and local store marketing• Planned, placed and reported on the brand's digital advertising efforts• Integrated digital media into the national promotions strategy to increase web traffic by 76%, online orders by 110%, and social engagement by 32% in a two-year period• Implemented a scalable local social media strategy that increased restaurant check-ins by 41%, local page ‘Likes’ by 1,100%, monthly local page impressions by 400%, and online guest satisfaction (store ratings) by 33% in a one-year period• Promoted restaurant remodels and grill installations through visually-engaging, geotargeted social ads—resulting in record sales weeks for five franchisee/corporate-owned stores Show less

  • Sr. Digital & Social Media Manager

    Jan 2016 - Nov 2016

  • Digital & Social Media Manager

    Dec 2013 - Jan 2016
• 

  Bader Rutter

  Oct 2016 - Nov 2017

  Social Media Team Leader

  • Redefined the agency’s social media vision, approach, services, operations and team structure to compete with B2B consulting firms • Provided strategic consulting, created pitches and trained internal teams—resulting in two new client accounts ($8M) and a 5% increase in social media revenue • Implemented the agency’s first social media competitive insights platform and assisted in development of the agency’s client-facing marketing analytics dashboard

• 

  Codeworks, Inc.

  Nov 2017 - Jun 2019

  Digital Innovation Product Owner - Northwestern Mutual

  Product owner on Northwestern Mutual’s digital innovation team leading experiments to test hypothesis and validate a technology's effectiveness in solving complex challenges for the company• Led the development and launch of the company's first mobile commissions and rewards app for financial advisors—achieving 60%+ field adoption in YR 1 and improving the understanding of compensation among new financial advisors • Delivered the company's public-facing innovation website (innovation.nm.com) that generated 10,000+ unique visits and multiple venture capital inquiries within three months of launch• Created an estimated $750K/year in company savings through custom application/software development using agile methodologies to achieve product vision Show less

• 

  Zoup! Eatery

  Jun 2019 - Jul 2022

  Marketing Consultant

  Provide marketing strategy and digital consulting for 80+ unit restaurant franchise, franchise sales and the restaurant's CPG broth business.• Created marketing strategies, integrated promotions and loyalty campaigns that generated 3x ROI, increased adoption of digital ordering, incremental delivery, contactless, curbside sales outside the 4-walls and email/sms subscribers• Created weekly brand marketing scorecard and digital analytics/BI tools to track impact of new customer acquisition, retention and LTV and performance marketing initiatives • Improved guest frequency by 18% over 6-month period through a system-wide SMS and tablet-based loyalty program• Led the re-build of ZoupFranchise.com and devised a new digital lead generation strategy—creating a 220% increase in lead conversion rate and 33% decrease in bounce rate• Launched Zoup!’s broth eCommerce website and provided tools to measure new customer acquisition tactics effectiveness (shopper marketing, couponing, influencer marketing, etc.) Show less

• 

  Northwestern Mutual

  Jun 2019 - now

  Lead product manager on digital innovation team focused on evaluating and testing business models and digital products to drive new revenue and customer acquisition • Design and run experiments to inform new product development efforts, go-to-market strategies, reduce the risk of product introduction and identify a path to scale• Managed the innovation product lifecycle for 8 digital experiments, including: problem and opportunity validation, vision and roadmapping, development, hypothesis testing, evaluation and recommendations to close/scale the solution—resulting in $10M+/year in value• Evaluated 6 ideas that were not pursued due to lack of return or business value• Led cross-functional teams in product development for personal financial management, consumer/B2B payments, fraud reduction, field force enablement and workflow automation• Created an innovation playbook and coached team members on efficient and effective productexperimentation methods and best practices Show less Sr. Technical Product Manager on digital innovation team focused on evaluating new business ideas and digital products for core innovation• Managed the innovation product lifecycle for 5 digital products resulting in $750k/year in process efficiency and 3 closed experiments due to lack of business value• Used lean start-up principles and rapid experimentation to build evidence and a business case for the company's first podcasting capability for financial representatives and the No. 1 field force mobile app for financial advisor compensation, recognition and rewards • Led several cross-functional team of engineers and UX/UI designers to develop PoC, pilot and production-grade software Show less

  • Senior Director, Strategic Integration

    Jul 2024 - now

  • Senior Director, Product Development

    Dec 2023 - now

  • Assistant Director, Product Development

    Mar 2021 - Dec 2023

  • Lead Product Manager

    May 2020 - Mar 2021

  • Sr. Technical Product Manager

    Jun 2019 - May 2020