Per Philipsen

Experience

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  IBM Global Services

  Jan 2007 - Jan 2008

  Ressource Deployment management

  Performing weekly business reporting for top management.Working closely with Danish immigration getting new personal to Denmark

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  IBM Global Services

  Aug 2008 - Oct 2009

  Market Analyst

  Performing market research on the Nordic market.Funding different projects to win new clientsProject management with 30 Nordic touch pointsMonthly updates across the Nordic countries.

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  Carat

  Jan 2010 - Jul 2013

  Successful experience with pitching and newbizz.Digital market insight within Social platforms such as Facebook, and Linkedin.Real time bidding strategies and data setup for clients. Digital strategy and planning for clients.Social PR with 360 degree solutions. Brand development with focus on Branding and ROI Working mostly with financial, automotive and entertainment industries. Social media and digital planning Project management Working within different digital platforms such ad mobile, tablet, and web.Own client portfolio. Delivery and campaign executions.Dialog and optimization of digital material with creative agencies.Campaign adserving insights and delivery within Adform, DFA, Mediamind. Google analytic and competitor analysis.

  • Digital Key Account Manager

    Nov 2012 - Jul 2013

  • Digital Account Manager

    Mar 2011 - Oct 2012

  • Campaign Manager

    Jan 2010 - Feb 2011
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  OMD Danmark

  Aug 2013 - Jul 2015

  Succesfull contribution to grow digital investments in Telco and FMCG.Responsible for recruitment and growing the digital team.Creation of new online platform to drive traffic to store. Digital StrategyProject ManagementCross Digital SolutionsUnderstanding Platform Consumer Behavior Audience buying & Patch to ConversionCRM & Data Mining

  • Digital Director

    Dec 2013 - Jul 2015

  • Senior Digital Account Manager

    Aug 2013 - Nov 2013
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  MediaCom Danmark

  Aug 2015 - Jul 2016

  Head of Connected Digital Executions

  Responsible for growing and maintaining the digital planning department.Digital business transformation and education of clients.Established more extended focus on media channels, getting them to work on all digital touchpoints.

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  Google

  Aug 2016 - Feb 2018

  Industry Manager

  Working with Large Customer Sales in CPH that partner with major advertising clients and agencies. The mission is to develop digital solutions that build client businesses and brands.My responsibilities: Relationship building with Finance and Betting companies, involving both media and creative agencies.Portfolio management and revenue targets of 10+ clients in my verticals. Analyzing market trends and client performance to develop strategic account plans. Conduction of sales presentations and strategic pitches that incorporate one or more Google products.Strong collaborating with Google product experts to optimize and deliver innovative advertising solutions for clients in portfolio and their agencies. Show less

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  Deloitte Danmark

  Mar 2018 - Jun 2020

  Head Of Digital

  Designing and implementing Digital Strategy into Corporate goals and Marketing plans. Supporting Marketing activities and generating sales. ▸Leadership – Manage a high Performing team delivering on Deloitte’s needs across 2.000 employees. ▸Develop Business propopals – Deliver roadmap for Digital products improving the impact of Marketing initiatives.▸Implementation of New Marketing Automation Platform and enablement of 50+ Internal users – Pardot▸Monitor and own Website – Use Analytics to improve CX.▸Campaign Execution – Responsible for Paid, Owned and Earned Media. Show less

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  Salesforce

  Jun 2020 - Aug 2023

  Senior Demand Generation Manager

  SR. Marketing Leader with a high focus on Commercial Excellence across Channels, Planning and Content. ▸Commercial Performance Lead – Development and Ownership of Strategic framework across imperatives: 1) Awareness (PR, Brand exposure) 2) Demand Generation (Paid, Strategic Events) 3) Maturing pipe (CXO engagement and ABM.▸Commercial Planning – Ensure all activities influence Pipe across business areas in countries. Performing monthly performance calls, regarding KPI’s to ensure we hit our targets. Including actions and next steps for stakeholders.▸Business Impact 20% Y/Y Revenue Growth, Marketing Pipe ACV – Owner of Monthly and Quarterly Performance calls with Leadership with focus on targets and actions.▸Alignment and enablement to the Sales Leadership team.▸Data and Insights – Usage of data for a stronger integration across Marketing initiatives into main Business priorities (Marketing Pipe, ACV).▸MarTech usage to uncover Insights about Customer Journeys Show less

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  TDC Erhverv

  Aug 2023 - Oct 2023

  Digital Marketing Director
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  Workday

  Oct 2023 - now

  Sr. Pipeline Orchestration Lead