Sameer A.

Experience

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  21 Century Web

  Oct 2010 - Jul 2013

  SEO Team Lead

  End to End Channel Management for Search Marketing, Affiliate Marketing, SEO, SMO, SEM, PPC, Social Media Marketing, Email Marketing and Email. Including budgeting, forecasting, campaign management, creative development and post implementation analysis/reviews.Highlight - 1. Online/Digital Marketing Specialist within the Marketing team.2. Manage external acquisition strategy, planning, execution and optimization of Search, Display, Aggregator/Affiliate and Website channels.3. Regularly conduct online channel reviews to determine new acquisition opportunities and recommendations for incremental acquisition activity.4. Jointly manage with Head of Digital, Test and Learn program across landing pages and website, by analyzing and recommending opportunities to improve conversion yield.5. Google Analytics, Google Ad Words.6. SEO-including On-page & Off-page optimization ,Keyword Research, Competitor Analysis, Architecture & Content Optimization , Link Building,SE Submission, Directory Submission , Classified Submission7. SMO-including Social Book marking, Article Submission, Press Release Submission, Brand Profile Promotions with Face book.Programming Languages• HTML, CSS, XML, JavaScript, Java, mySQLWork DoneBoth On page and off page Optimization.Maintain Google Adwords campaign for clients Improving keywords in Google Local Business CenterExcellent Understanding of Web AnalyticsSEO analysis of client’s web siteSearch engine optimization strategiesAnalysis of client's top keywordsCreating and implementing linking strategyImprove search engine rankings by continually testing and updating website components, with the goal of raising brand visibility in SERP's and ultimately increasing revenueGenerating and analyzing Competitor informationDefine and implement SEO strategies for my sitesWriting SEO articles and blogs for related sites. Show less

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  Ascent Business Solutions

  Aug 2013 - Dec 2013

  SEO Expert and Web Analyst

  1. Analyzing website structure, link structure, content and document optimization & recommendations.2. Worked on various SEO tools.3. Analyzed customer Web sites and provided well defined technical and marketing focused strategies for search engine improvement.4. Grasp new technologies and tools quickly and apply them in jobs.5. Branding and Handling Social Media profiles and Local Seo.6. Sending Reports & Recommendations for Site Improvisation and Accomplishment on Daily, Weekly, & Monthly basis.Always on the look out to work with enthusiastic individuals and marketing teams to learn as well as do something new in the online world. Show less

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  KloudData

  Dec 2013 - Oct 2017

  Associate Manager - Digital Marketing

  KloudData INC. is a SAP Partner which provides a one-stop shop to customers for their end-to-end enterprise and mobility solution needs and carries in-depth expertise on the entire SAP portfolio, including SAP Business Suite, Analytics, HANA and the SAP Mobile Platform. Responsibilities - PreSales, Creating & managing Online Marketing Campaigns, SEM, Banner Advertising, Organic Search Engine Optimization, SEO Analysis and optimization, Email Marketing, On page & Off page optimization. Actively involved in SEO/SMM and Email Marketing for clients at How @ Web. Email campaigns and SEO strategies and executing it. Determined the SEO strategy and tactics necessary to drive traffic to web sites with the ultimate goal of delivering a positive ROI via conversions, leads, and sales• Develop Online Marketing Strategies, Analytics and KPIs• Taking initiatives & suggesting new strategies for traffic improvement.• Closely working on the organic traffic targets.• Analyze and provide detailed recommendations for optimizing a website including Meta tags, keyword density/content, internal/external linking, site map, competitor analysis etc. • Write detailed specifications for implementation of key SEO initiatives and work with a team of Editors, Developers, Project Managers• Track, analyze and measure the performance of SEO campaigns.• Pulling out various reports from analytics tools and taking the required action as per the analysis.• Monitor overall SEO success with regards to traffic, ranking, indexed pages, back links; provide regular recommendations and report to Senior Management.• Research and recommend new initiatives to improve SEO and meet site goals and traffic targets. • Research link popularity and create link recommendation reports. • Stay abreast of changes in the online marketing and optimization environment to best serve the objectives of the organization and adjust business plans accordingly Show less

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  Spinta Global Accelerator

  Jan 2015 - Mar 2017

  Social Marketing & Technology Expert

  About Spinta Global AcceleratorSpinta Global Accelerator is a boutique startup accelerator based out of Silicon Valley, USA. Apart from Silicon Valley, it is also present at Columbia, Maryland (US), Pune and Nagpur (India), Singapore, and Bangkok (Thailand). We aim to help experienced as well as budding entrepreneurs enhance their business ideas with our domain expertise, resources and technological prowess. In our partnership with talented and dedicated entrepreneurs, we become the force multiplier in developing their innovative ideas for market success. Show less

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  Cloudalyze

  Oct 2017 - Dec 2017

  Digital Marketing Specialist

  Salesforce Marketing Cloud - https://trailblazer.me/id/sameerdigital

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  Altizon Inc.

  Dec 2017 - Jul 2019

  Marketing Manager

  Performance driven digital marketing professional with many years of experience in building high profile relationships, developing and executing successful sales strategies and exceeding corporate objectives. Successful in high end projects, building and maintaining client relationships, leading teams. Complete, in-depth understanding of internet tools, trends, and business models to raise an organization's visibility. Working for manufacturing Industry and promoting IoT product and solution.• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns• Design, build and maintain social media presence for Next• Measure and report performance of all digital marketing campaigns, and assess against goals • Identify trends and insights, and optimize spend and performance of the marketing campaigns• Plan, execute, and measure promotional experiments and conversions• Collaborate with the internal teams to create landing pages in line with the campaigns for optimize user experience and enhanced advertising • Utilize strong analytical ability to evaluate end-to-end customer experience across all digital channels and customer touch points• Collaborate with agencies and other vendor partners• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Show less

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  CADISON

  Jul 2019 - Dec 2020

  Digital Marketing Manager
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  ITandFactory GmbH

  Jul 2019 - Dec 2020

  Digital Marketing Manager

  As a Product Marketing Manager, I onboard new clients and help them in generating more qualified leads and bring more ROI via Digital Marketing. Along with the above responsibilities I support planning & strategizing marketing activities with the marketing and channel team for the end-users and channels.• Promote SaaS Web product effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape.• Identify, qualify, and pursue business opportunities through market surveys and website mapping as per targeted plans.• Creating social media posts, Info-graphics, and presentations to increase marketing reach.• Expert in making images, ads, and graphics over Canva.com for digital marketing.• Successfully running Social Media Advertisements on different Ad Manager Platforms and measuring their budget and efficiency.• Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on the effectiveness of campaigns in an effort to maximize results. Show less

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  Expert Global Group

  Dec 2020 - now

  Digital Marketing Manager

  As a Digital and SEM Marketing Manager, I am helping our prestigious eCommerce Auto Industry client in different projects using web technologies to achieve business growth goals. Identify needs and new opportunities and aspire to increase brand awareness with innovative ideas to improve customer experience. • Proficiency and mastery of key Search Engine Marketing(SEM) technologies and systems to manage campaigns (Google Adwords, Bing Ads Center, SalesForce)• Analyzed business performance and competition with the help of digital tools and reports and making necessary updates. Gained expertise on social media & digital tools.• Tracked and analyzed social and web data to choreograph and optimize targeted social campaigns, as well as assign ROI-driven metrics to each campaign.• Managed and monitored lead acquisition campaigns for the mentioned clients to gain maximum walk-ins and conversions.• Interacting with clients and working on the business objectives and relevant feedbacks.• Optimized the paid campaigns which includes targeting, creative usage, budget management, etc. as against the CPR and ROI and making suitable changes to garner maximum performances.• Handled paid media for the mentioned client for the objectives like branding & conversions on Facebook, Instagram, Twitter, YouTube & LinkedIn. Show less

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  UpGrad

  Feb 2022 - Dec 2022

  Digital Marketing Trainer

  Having taken many lectures in the last few months for the brightest and most amazing students (a lot of them now friends) during my ongoing stint as a Digital Marketing Coach at Upgrad, all I can say is what an amazing experience it has been! 🎉 Thank you #Upgrad for such great batches. Cheers to this journey ❤️