Rob H.

Experience

• 

  Ogilvy

  Aug 2005 - Dec 2005

  Graphic Design Intern

  • Designed content marketing sites for a global brand• Created Photoshop mockups of point-of-sale graphics• Designed pages for pitch deck for new client acquisition

• 

  Plaidcladdad

  Jan 2007 - now

  Freelance Graphic Designer

  • Designed 30+ book covers for academic publishing press• Created email marketing layouts and graphics for non-profit organizationsPro bono work for nonprofits including design of academic and athletic logo identities for local Christian school

• 

  BatesMeron Sweet Design

  Aug 2007 - Apr 2010

  Graphic Designer

  • Designed logo and corporate identity concepts for technology and real estate startups.• Designed POS marketing materials for clients in horticulture industy• Designed websites for clients in fashion, finance, technology, and horticulture industriesManaged and sourced print jobs with printers and other vendors

• 

  Apple

  Sept 2007 - Mar 2008

  Mac Specialist

  • Connected with consumers to assess needs and find solutions, selling as many as 48 devices in one day and 8 personal computers in one day• Won sales contest for third party accessory sales• Consistently exceeded sales expectations

• 

  Glynlyon Inc.

  Jan 2010 - Nov 2019

  • Designed UI interface graphic elements for subscription-based online education platform• Led email campaign planning efforts for email database of over 300,000 customers• Oversaw art and copy development for marketing campaigns• Designed identity refresh for acquired education brand including logos and all packaging designsImplement rebrand through all tradeshow graphics and materials • Oversee creation and production of all design including redesign of 100+-page catalog• Attended press checks to assure color consistency and print quality • Laid out several text books including Algebra textbooks that required LaTeX typesetting• Collaborate with copywriter to develop ad campaigns for ed-tech brandDesign and lay out hundreds of pages of downloadable content marketing assets

  • Creative Director

    Jan 2015 - Nov 2019

  • Creative Lead

    Jan 2014 - Jan 2015

  • Graphic Designer

    Jan 2010 - Jan 2014
• 

  Dordt University

  Dec 2019 - now

  • Implemented search engine optimization tactics on website to increase average monthly website traffic by 49% in three months• Overhauled existing teaching framework brand to unify all assets to unify and elevate brand• Planned and implemented entire marketing strategy for two new graduate program launches• Designed digital ads, landing pages, and email campaigns to attract and engage prospective studentsAllocated advertising spend across digital marketing across search, display, social, and partner organizations Show less

  • Director of Brand Strategy

    May 2022 - now

  • Associate Marketing Director for CACE and Online Education

    Dec 2019 - May 2022