Maia Appleby

Experience

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  Aberdeen Golf & Country Club

  Sept 1998 - Oct 2002

  Fitness Manager

  Managed the fitness facility of a large country club in south Florida and gained valuable expertise in the industry. • Planned, organized and managed special events and marketing initiatives.• Created and conducted highly successful weight-management clinics• Taught a wide array of classes, including body sculpting, Pilates and water aerobics. • Provided tennis players and golfers with athletic training. • Wrote articles and features for the club's magazine, newsletter and website. • Worked to provide additional support to clients with special needs. Show less

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  The Gale Group

  Dec 2000 - Jun 2001

  Contract Writer and Editor

  • Wrote and edited entries for the Gale Encyclopedia of Nursing and Allied Health. Checked facts, dates and statistics in current entries.

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  Ideal Fitness, Inc.

  Nov 2002 - Nov 2012

  Communications Manager

  Managed the marketing and communications strategy for a successful retail business with an inventory of roughly 2,500 products, conducting more than a million dollars in sales each year for a decade. • Facilitated promotional opportunities, including a Good Morning America feature.• Negotiated quotes with schools and government facilities. • Secured and maintained relationships with wholesale suppliers. • Provided collateral to media contacts who featured selected products.• Wrote marketing copy, ad content and informative articles to promote sales. • Managed SEO strategy, and public relations activities.• Planned and executed all marketing and advertising initiatives. Show less

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  Demand Media

  Jul 2009 - Aug 2012

  Research Writer

  • Wrote hundreds of articles on health and nutrition for several high-profile outlets, including Livestrong, San Francisco Gate, TheNest.com, Arizona Republic, and Bodybuilding.com.• Conducted meticulous research, using government and academic sources in AP style citations.• Met with clients to ensure that articles met their expectations and contained the correct voice.• Worked with editors on revision requests, rewrites and expansions of articles.

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  Learning Sciences International

  Aug 2013 - Nov 2019

  Copywriter & Public Relations Manager

  • Crafted copy for various platforms and audiences while maintaining consistent brand voice• Collected school and district stories and created compelling narratives• Managed freelance writers and consulted with web developers• Planned communications activity for product launches and email marketing campaigns• Wrote, edited and fact checked white papers and case studies• Produced and distributed press releases and media advisories• Responded to press inquiries, pitched stories, and fostered relationships with reporters• Handled crisis communications and advised staff on responses• Managed social media channels, increasing the audience and raising brand awareness• Mentored colleagues on social media marketing and email communications• Developed promotional copy and sales sheets for books and instructional guides• Assumed the role of website manager whenever the position became vacant Show less

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  O'DONNELL AGENCY

  Nov 2016 - Mar 2017

  Senior Brand Manager & Content Developer

  Provided public relations and communications support to help a variety of high-profile clients improve their brand image and broaden their media outreach. • Wrote and distributed press releases and media advisories• Monitored news sources, editorial calendars and media requests• Set up and executed email marketing campaigns• Conducted interviews and developed content for clients• Met with clients to discuss strategy and upcoming initiatives

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  American Consortium for Equity in Education

  Apr 2018 - now

  Communications, Editorial and Marketing Director

  • Approached all work through a lens that values diversity, equity and inclusion• Published Equity & Access, a digital magazine focused on equity in education• Worked with authors to create informative publications that advance equity• Developed web content and marketing copy that promoted equitable teaching and learning• Built and developed ace-ed.org and other websites with Wordpress and Adobe design applications• Created newsletters, social posts, website content, advertising spreads, branded issues and other marketing collateral• Maintained social media channels and used them to connect with potential partners• Provided editing and proofreading for authors and thought leaders• Endorsed legislation that aligned with ace-ed’s values and vision• Collaborated with clients for Twitter chats, online events, webinars and podcasts• Acted as gatekeeper to ensure that all partners and advertisers were truly focused on equity• Helped to develop the Excellence in Equity Awards program Show less

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  Maia Appleby Communications

  Jan 2024 - now

  Communications and Public Relations Manager

  Professional, high-quality communications and creative services for companies, organizations and individuals who are making life better for all of us.• Web design and development• Writing and editing• Podcast promotion materials* Thought leadership articles• Public relations support• Graphic design• Custom publishingVisit http://maiaappleby.com to learn more.

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  Boxlight

  Oct 2024 - now

  Communications Consultant
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  Consult4Ed Group

  Dec 2024 - now

  Consultant

  Marketing and communications consultant working with organizations in the education and advocacy space.