Nicholas A. Hanson

Experience

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  Leaf Group

  Jan 2008 - Jan 2010

  Leaf Group (formerly Demand Media), is a consumer internet company that builds platforms across media and marketplace properties to drive consumer engagement.Oversaw content providers and analyzed search engine query data to increase traffic to client websites. Selected by management to oversee new position, including sole responsibility for all website content. Authored content for Expert Village, e-How and other notable websites. Developed new search engine optimization guidelines that increased the quantity of videos published on a weekly basis by 325%, despite limited resources.

  • SEO Specialist

    Jan 2009 - Jan 2010

  • Content Editor / Video Publisher

    Jan 2008 - Jan 2009
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  Ghostbunny

  Jan 2010 - Jan 2018

  Founder

  An Austin-based alternative rock band. Composed, performed and recorded Ghostbunny LP 2013, Ghostbunny EP 2014 and Ghostbunny “Silver Tongue” in 2015. Raised thousands of dollars in donations to fund Ghostbunny musical releases. Secured Austin declaration of Ghostbunny Day, February 6th, 2014.

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  GOLFNOW

  Jan 2010 - Jan 2013

  GOLFNOW (formerly CourseTrends/EZLinks) is a golf marketing company that provides websites, tee time distribution, hardware and other revenue generating services. Managed client accounts while driving achievement of business growth initiatives through lead generation, marketing and promotions (events, product sales, website design and email). Trained Account Managers and participated in activities designed to increase brand equity. Managed accounts and administered contracts, earning the highest customer retention and renewal rates in the company’s history. Implemented improved marketing solutions that increased client satisfaction ratings. Oversaw domain transfers, domain purchases and website development, as well as selection of marketing materials for website design. Achieved service goals while training clients on marketing and management tools.

  • Manager, High Value Accounts

    Jan 2012 - Jan 2013

  • Account Manager

    Jan 2011 - Jan 2012

  • Activation Specialist

    Jan 2010 - Jan 2011
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  Circus On The Moon

  Jan 2012 - Jan 2018

  Co-Founder

  A promotional organization for local musical artists. Bands: Trouble in the Streets, Calliope Musicals, The Sun Machine, Patch, The Hereticks and Ruby Jane.Develop strategic marketing campaigns, secure performance opportunities and coordinate bookings of collective members. Distribute posters, prizes and promotional videos during marketing endeavors.

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  Q1Media

  Jan 2013 - Jan 2018

  Q1Media is a leading media sales and services firm that delivers highly targeted and data rich cross-platform media campaigns.Led team in technical implementation across multiple platforms for agency partners in North America. Developed and executed cross-platform media campaigns and supported customers in the achievement of goals by analyzing market feedback and developing data-driven strategies. Created and executed targeted marketing campaigns, which required extensive communication with clients. Developed strategies to maximize outcomes of talent acquisition, as well as product and service sales growth. Championed achievement of revenue goals by training Account Managers. Engaged with leadership regarding account activity and performance to develop appropriate strategies. Evaluated and monitored website traffic for cyber fraud. Monetized website traffic via client mobile, video and display campaigns. Oversaw project implementation, resolved all challenges and ensured adherence to project timelines. Monitored, analyzed and reported campaign performance, making adjustments based on findings. Managed client mobile, video and display campaigns to ensure all contract terms and conditions were met. Led project implementation and proactively resolved issues that arose. Leveraged analytical skills to monitor, interpret and report performance.

  • Manager, Sales Accounts and Operations

    Jan 2017 - Jan 2018

  • Manager, Sales Accounts

    Jan 2017 - Jan 2017

  • Manager, Publisher Development

    Jan 2015 - Jan 2017

  • Senior Account Manager, Premium Publisher Development

    Jan 2014 - Jan 2015

  • Account Manager, Publisher Development

    Jan 2013 - Jan 2014
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  GOLFNOW

  Jan 2018 - Jan 2019

  Customer Success Manager

  GOLFNOW (formerly CourseTrends/EZLinks) is a golf marketing company that provides websites, tee time distribution, hardware and other revenue generating services.Drove achievement of business goals through effective communication with customers regarding email marketing, POS software, website functionality and online tee time distribution. Earned customer satisfaction, increased retention and promoted services offered by GOLFNOW.

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  Kasasa

  Apr 2019 - Mar 2021

  The Client Marketing Strategist (CMS) serves as the product subject matter expert for Kasasa Marketing and all associated products for the Client Success Team.Managed a robust portfolio of 100+ community financial institutions. Sold world-class marketing campaigns and services to C-Level executives to maximize the benefits of the KASASA platform and accelerate account growth with both new and existing clients. Recognized as a top performer on the sales team during the Covid pandemic in terms of revenue generation via the signing of new accounts and securing the renewal of current marketing initiatives with the existing client base. Show less

  • Client Marketing Consultant

    Sept 2020 - Mar 2021

  • Client Marketing Strategist

    Apr 2019 - Sept 2020
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  Dun & Bradstreet

  May 2021 - Jul 2022

  Digital Client Success Manager - Agency & Brand Relationships

  The Digital Customer Success Manager serves as a trusted advisor to our customers, helping them to achieve success with D&B Digital (MarTech/AdTech/Audience Data) solutions and maximize their return on investment in the platform. The DCSM is responsible for understanding customer requirements, managing project implementation and driving adoption.

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  6sense

  Aug 2022 - Feb 2024

  Senior Strategic Customer Success Manager
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  Demandbase

  Jun 2024 - now

  Senior Customer Success Manager

  The Demandbase Customer Success Manager is responsible for growing, supporting and renewing customer adoption of Demandbase solutions.