Experience

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  Catwalkschule gmbh (formerly e.u.)

  Nov 2008 - Aug 2014

  Founder & managing director

  As the Owner and Managing Director of the Academy of Modeling and Acting, I held a multifaceted role that encompassed a wide range of responsibilities, including:Business Management and Strategy: I led the overall management and strategic direction of the academy, ensuring its growth and success.Coaching: I provided comprehensive coaching in various domains, including Catwalk, Photo Modeling (covering Catwalk, Photo Skills, Etiquette, Voice, and Movement), and Acting (with a specialization in the Meisner Technique).Project Management: I successfully managed and executed high-profile fashion shows in collaboration with renowned brands such as Aubade, Benetton, Harley-Davidson, Renault, Ducati, and Abercrombie & Fitch. This included coordinating all aspects of the shows, from planning to execution.Program and Class Scheduling: I was responsible for the development and maintenance of program schedules, ensuring that classes ran smoothly and efficiently.Marketing: I oversaw marketing efforts, both digital and traditional, to promote the academy's services and programs.Sales and Customer Service: I actively engaged in sales activities, maintaining excellent customer service, and fostering strong client relations.Cash Flow Management: I managed the academy's finances, including cash flow, to ensure financial stability and growth.The nature of the business evolved from an Academy of Modeling and Acting to an Agency over time. During my tenure, I played a pivotal role in driving the transformation and growth of the organization. Show less

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  Twofold ag

  Feb 2016 - Feb 2017

  Director of business development

  At Twofold AG, I had the privilege of leading several key aspects of the business, including:Sales Strategy and Implementation: I crafted and executed comprehensive sales strategies, overseeing Key Account Management and Brand Management efforts to drive revenue growth.Business Strategy: My role extended to formulating and implementing business strategies for regions spanning Europe, Asia, and South America. This included market analysis, expansion planning, and more.Overall Business Coordination: I played a pivotal role in coordinating and managing various aspects of the business to ensure seamless operations and alignment with corporate goals.Corporate Governance and Human Resources: My responsibilities also encompassed corporate governance and human resources, ensuring compliance with regulations and fostering a positive work environment.Furthermore, Twofold AG owned two luxury brands, each of which demanded specific attention:1) Lac Blanc (Premium Detergents for Luxury Textiles): - I led the branding efforts for SKU's, creating a strong brand presence. - I focused on developing a client portfolio and managing distributions for B2B sales. - I conducted in-depth studies on luxury textiles to better serve our clients. - My role included direct engagement in B2B sales efforts.2) Petit Zèbre (Bio Baby Food): - I was responsible for the branding strategy, contributing to the brand's recognition. - I actively managed and expanded the client portfolio for sales across multiple stands in Latin America, Europe, and Asia. - My role also involved engaging in B2B sales to drive the brand's growth.These experiences allowed me to contribute significantly to the growth and success of Twofold AG and its premium brands. Show less

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  Anne fontaine

  Feb 2017 - Feb 2022

  Flagship store director

  As the Luxury Flagship Store Director at Anne Fontaine, I had the privilege of overseeing the comprehensive management of our flagship store in Zürich. My responsibilities spanned various crucial areas, including sales and customer acquisition, with a focus on building and maintaining strong client relationships.One of my key roles was leading the training and development of our dedicated staff, with a deep understanding of KPI (Key Performance Indicators) and CR (Customer Relationship) achievements, along with a strong emphasis on exceptional customer care. Daily, I motivated our team to reach and exceed our goals, fostering a positive and highly productive work environment.Additionally, I took charge of recruitment, ensuring we had the right talent in place to deliver exceptional service. I meticulously managed the visual display of our products in alignment with our brand's high visual standards.Financial management was a critical aspect of my role, and I successfully managed expenses and overall costs while adhering to corporate policies and procedures. I also ensured that the store remained fully functional, with appropriate inventory levels, and adhered to our company's replenishment and physical inventory policies.Throughout my tenure, I consistently enforced guidelines and maintained high standards in accordance with company policy, contributing to the store's success. Show less

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  Jaeger-lecoultre

  Feb 2022 - Feb 2024

  Grand vendeur

  In my current role as a Grand Vendeur, I bring a wealth of experience and expertise in luxury sales, specializing in high-end products. What distinguishes my role is its unique nature within the boutique, where I hold a senior position similar to the boutique director.I excel in developing and executing effective retail sales strategies, consistently achieving challenging targets. My deep product knowledge empowers me to provide personalized service and tailored recommendations.Beyond traditional Grand Vendeur responsibilities, I actively manage the perception of our brand in the German-speaking part of Switzerland. I collaborate closely with the marketing department to secure corporate partnerships and drive our boutique's success.Client retention and loyalty are integral aspects of my role, contributing significantly to revenue growth. I take immense pride in my ability to deliver results while upholding the highest standards of service and professionalism. Show less

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  Anne fontaine

  Feb 2024 - now

  Store director