
Timeline
About me
Experienced creative copywriter with a passion to craft written content
Education

Unversitas gunadarma
2000 - 2007Sarjana komputer ilmu komputer
Smu sumbangsih
1995 - 1998High school diploma
Smp perguruan cikini
1992 - 1995Junior high school diploma
Cairns state high school
1991 - 1991
Cairns central state school
1984 - 1991
Experience

Auto2000 - pt astra indonesia
Dec 2007 - Oct 2008Sales executiveAuto2000 is Indonesia's #1 authorized Toyota dealers. I was appointed as a Sales Executive in Auto2000's Cilandak Branch where I was apart of the Toyota Dyna Truck Devision. Before being appointed to the newly formed Dyna Truck Division, I had several successful regular car unit sales deals. When in the Dyna Division I closed several sales deals, one of which supplied a number of trucks for TRAC.

Pt intisari komputindo
Oct 2008 - Mar 2009Marketing executivePT Intisar Komputindo is a company that provided security solutions and services for two major companies PT PLN (Indonesia's Electrical Board) and PT Telkomsel. My short time as a Marketing executive in the company had me provide security solutions to the various PT PLN branches found around Indonesia.

Pt baru di bali
Apr 2009 - Oct 2009Travel writerMy passion for traveling and new found ability for writing descriptive travel stories lead me to become a writer for PT. BaruDiBali's newly formed monthly Bali travel guide, called The Mag. As one of the writers for this small locally owned magazine I traveled the island of Bali and sometimes beyond its shores to find inspiration to produce interesting articles for the magazine. My English writing skills were further improved when I worked at The Mag as I wrote reviews for restaurants, villas and spas. Show less

Pt dua kubu media
Dec 2009 - Oct 2011Contributor writer, translator and editorBefore being appointed as the Editor for The Beat magazine (Bali's leading entertainment guide), I was hired as a contributor for FRV (Fine, Restaurants & Villas), a bi-monthly magazine which was a part of PT Dua Kubu Media which focused on the high-end travel destinations around Bali. I was then appointed to help contribute and translate content for TBJ (The Beat Jakarta), The Beats sister entertainment guide for Jakarta. Whilst working on TBJ I also helped contribute material for The Beat magazine. Not long after I was then appointed to be the Editor for TBJ, whilst still based in Bali. Contributors would send material to me which I would compile and edit for publication.In time with being the editor for TBJ, I was then entrusted to also become the Editor for The Beat magazine. I managed a small team of local photographers, writers and several expat contributors, and graphic designers preparing the material for the bi-weekly magazine. Show less

Bali discovery tours
Nov 2011 - May 2012Editorial managerAs the Editorial Manager for the Bali MICE Guide, I was responsible for aiding in closing sales deals with potential magazine advertisers. My editorial and writing skills were invaluable in providing reading material for the guide/magazine. I was also responsible for creating a distribution plan for the yearly guide as it was based on a special subscription only service with subscribers from around the world. The Bali MICE Guide itself provided readers with information about the many MICE locations found in Bali as well as a section about venues that provided wedding services on the island of Bali. Show less

Nusatrip
Jul 2012 - Mar 2013Web content managerI lead a small team of writers, translators as well as a data entry person that provided the content regarding hotels and locations around the world for the Nusatrip.com website.The material provided came from nusatrips vendors, but to comply with users needs we did our own online research to add more information on the website.

Blanja.com
Jun 2013 - Feb 2014Copywriter/content managerPT. Metraplasa is a joint venture between ebay South East Asia and Telkom Group, that has created an online marketplace known as blanja.com that offers an assortment of products for the Indonesian online market.As the copywriter I provide promotional copies for the various promotions found on the website. As the Content Manager, I provide my skills as an editor and writer, sometimes translator, to rewrite the product descriptions given by the online marketplace's various merchants.

Berita satu media holdings
Jul 2014 - Jan 2016Commercial writerI was responsible for all the English content on 1health.id. Not only writing articles, editing, conducting interviews and coming up with healthy recipes, but I also translated articles from English to Bahasa Indonesia and vice versa.

Getcraft
Jan 2016 - Jun 2016EditorWas responsible for editing and advising the native advertising content for several online campaigns from big-name clients, such as Wego, Samsung, JetStar, Pfizer, and Fairmont just to name a few. I had to make sure that the content provided by the many associate news portals chosen by the client to promote its content, was in line with the client's brief and also still maintained the tone-of-voice of said particular news portal.

Freelance writer, editor, translator
Jun 2016 - nowFreelance writer, translator, editor, online media coordinatorA self-proclaimed grammar nazi, and writing whore, I am open to providing written content of any style and any topic that one should need. Am also proficient at translating content from Bahasa Indonesia to English and vice versa if desired. Topic specialties include: travel articles, automotive articles, reviews (products, restaurants, hotels etc), finance-related content as well as health and lifestyle-related topics.

Destinasian media group
Mar 2017 - Mar 2018Online editorAs the online editor for DA MAN magazine, I prepared men's fashion related original content to be published on the magazine's official website. I was also responsible for the planning and maintaining of DA MAN's social media presence on several social media platforms, such as Facebook, Twitter, Instagram, and Youtube. My time as the online editor brought much change and growth of DA MAN's online presence, significantly increasing the number of online viewers to the website.

Shopee
Apr 2018 - Oct 2018Senior content editorFor my role as Senior Content Editor at Shopee, my duties expanded further than just editing content. I handled a small team of writers, scheduling the topics to be written by each writer on a monthly basis. Help create and maintain a small writers community, as well as edit content from submitted by community writers on a weekly basis. Build a reputation between several news aggregators to help boost performance of Shopee's blog content. Was also responsible for creating a schedule to promote the content of Shopee's blog content across several social media networks. Show less

Nibble.id
Apr 2019 - Jul 2019Editorial managerRole & Responsibility1. Recruit and build a small Editorial Team consisting of a Senior Editor, Copywriter, and Graphic Designer.2. Work alongside website designers to develop a new look for the Nibble.id website.3. Help improve social media (Instagram and Facebook) presence of Nibble.id website. Create a monthly social media calendar.4. Develop a monthly and weekly content/editorial plan. Arrange restaurant reviews and interviews for the Editorial Team.5. Work with the Business Development team to acquire F&B related clients.6. Monitor website performance using Google Analytics.AchievementMy time at Nibble.id was cut short due to the owner losing financial funding from investors, but during my time there I established the editorial team and opened the way for a revamp of the website's new look. I also help build the concept for video content to be featured on the website Show less

Mitragrafia
Sept 2019 - Mar 2020Content strategistRole & Responsibility1. Revamp and redesign Mitragrafia’s company website.2. Develop a social media plan to help better establish the company's online existence.3. Provide editorial input for written content to be featured in Annual Reports for Mitragrafia’s various clients4. Provide input and help create proposals to aid the marketing team in approaching clients.AchievementsAs I was only contracted to undergo all the tasks given to me in a six-month time frame, I was able to complete all that was asked of me, although implementation was yet to be fully conducted before the end of my contract. Show less
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Pt. media sport indonesia (indosport.com)
Apr 2021 - Jun 2022Web content writerWas first hired to translate content from English to Bahasa Indonesia, that would be featured on one of the companies many side projects.My role changed from translating to providing original writen content for said project to help increase viewership to the website.Despite being able to excede the expectations of the project, it was eventually closed down as it no longer fit the clients needs.I chose to leave the company after being appointed to a new project that I felt no longer favored my skills as a writer. Show less
Licenses & Certifications

Ef set certificate
Ef english first indonesiaMar 2023
Languages
- enEnglish
- inIndonesian
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