Elena Harith

Elena Harith

Consultant / Art Director

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location of Elena HarithWP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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  • Timeline

  • About me

    Co-Founder | Head of UI / UX | We The Spectrum 🌈 | Empowering Growth Through Creative Strategies & Human-Centered Design

  • Education

    • Center For Advanced Design (CENFAD)

      2002 - 2005
      Advanced Diploma in Communication Design Communication Design

      Affiliated with Parsons New York, The New School for Design

    • Uitm Shah Alam

      2000 - 2002
      Associate of Arts (A.A.) Interior Architecture

      Decided to change career path in 2002. Opted for communication design course in Cenfad in May 2002

  • Experience

    • Novacaine Design

      Feb 2006 - Sept 2008
      Consultant / Art Director
    • Freelance Art Director

      Dec 2008 - Nov 2010
      Art Director
    • DNA 360

      Nov 2010 - Sept 2011
      Integrated Art Director

      Clients : Petronas | GAB | Pemandu

    • Tribal DDB Malaysia

      Sept 2011 - Feb 2012
      Art Director (Contract)

      Clients : Nippon | VW | Tourism Australia | Rentokil | Loreal

    • BBDO

      May 2012 - Nov 2012
      Integrated Art Director (Contract)

      Clients : KFC | British Council | M&Ms | Snickers | Umobile | Pedigree | RHB |

    • Next Digital (now APD)

      Nov 2012 - Sept 2013
      Senior Digital Art Director (Contract)

      Clients : 7- Eleven | Starproperties | Redbull | Mercedes-Benz | Maxis | Anmum | Revlon

    • Draftfcb

      Sept 2013 - Sept 2014
      Senior Digital Art Director (Contract)

      Clients : Kraft | Oreo | Nissan | TM | PIDM | Safi Shayla |

    • Leo Burnett

      Sept 2014 - Jul 2016
      Senior Digital Art Director

      Clients : Isuzu | Nestle | Good Virtues Co | Carlsberg | Fusionex | Maybank | Reckitt Beckinser | Petronas | Proton |

    • Dentsu Aegis Network

      Jul 2016 - Aug 2017
      Digital Creative Group Head

      Clients: Honda | Uniqlo | Mamypoko | Kobayashi | Pixy| Spritzer | Moist Diane |

    • Thinker

      Sept 2017 - Oct 2018
      Digital Creative Director

      Working closely with local (Malaysia) and international (SG,ID & AUS) agencies on new business pitches. Advising and leading internal team how to effectively diversify their digital offerings.TRIBE | ETIKA | ASTRO | KFC | ARLA | FONTERRA |

    • Octagon

      Nov 2018 - Jun 2020
      Regional Associate Creative Director
    • Freelance

      Jul 2020 - Oct 2021
      Senior UX Designer

      Help companies define, design and ship digital products with impactful user experience. Remotely based, I've worked on projects of all sizes from UX/UI, branding, product and systems designs.

    • We The Spectrum

      Nov 2021 - now
      Head of UI / UX
  • Licenses & Certifications

    • Human-Computer Interaction - HCI

      Interaction Design Foundation
      Oct 2020
      View certificate certificate