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Sree Vishnu Segu

Sree Vishnu Segu

Digital Marketing Analyst

Followers of Sree Vishnu Segu834 followers
location of Sree Vishnu SeguNottingham, England, United Kingdom

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  • Timeline

  • About me

    MSc Business Analytics postgraduate - The University of Nottingham, UK, Computer Science Engineer, Nottingham Advantage Award, NUBS 2023 - Enterprise Rent-a-car Challenge, CeDEx Attendee - UoN

  • Education

    • The Velammal International School, Chennai, Tamilnadu

      2016 - 2018
      12th - AISSCE (CBSE) Science 71%

    • Visvesvaraya Technological University

      2018 - 2022
      Bachelor of Engineering - BE Computer Science 7.53 CGPA - First Class (Merit)

      Projects:1. Library Management System using C language and Data Structures.2. Food Chain Management System using Java Core (Application of OOPS concepts).3. Traffic Control System using Python and MySQL (RDBMS Concepts).4. Online Voting System - A full stack web application using HTML, CSS, JavaScript and PHP.5. E-Gadgets - User-friendly mobile application using XML and Java.Modules Learnt:Foundational Data ScienceCloud ComputingRobotics Computer… Show more Projects:1. Library Management System using C language and Data Structures.2. Food Chain Management System using Java Core (Application of OOPS concepts).3. Traffic Control System using Python and MySQL (RDBMS Concepts).4. Online Voting System - A full stack web application using HTML, CSS, JavaScript and PHP.5. E-Gadgets - User-friendly mobile application using XML and Java.Modules Learnt:Foundational Data ScienceCloud ComputingRobotics Computer NetworksAnalysis and Design of AlgorithmsDatabase Management SystemMobile Application DevelopmentData Structures using CUnix System ProgrammingCompter OrganisationARM ProcessorObject Oriented Programming in JavaOperating SystemsFinite Automata and Compiler Design Show less

    • Nottingham University Business School

      2022 - 2023
      Master's degree Business Analytics Merit

      Activities and Societies: 1. Nottingham Advantage Award - Enterprise rent-a-car challenge 2. Active and paid participant of Centre for Decision Research and Experimental Economics 3. NUBS Postgraduate Welcome Mentor 2023. 4. Attendee of "Leadership, Management & Organisational Factors in Inter-professional Working" webinars. 5. Certified in Fundamentals of Waterfall Project Management, by PMI. 6. Successfully completed Beginners in Business German (Level A1 on CEFR). Dissertation Topic: "An Investigation into Brand Perceptions via Customer Reviews" - Focused research on enhancing brand (like Apple) image through online review credibility and customer segmentation. It was based on sentiment analysis, topic modelling, and geographical analysis to derive nuanced customer-driven insights. Eager to contribute these findings to the forefront of behavioural and marketing analytics using ML.Projects:1. N/Lab Platinum Deposit using Machine Learning and… Show more Dissertation Topic: "An Investigation into Brand Perceptions via Customer Reviews" - Focused research on enhancing brand (like Apple) image through online review credibility and customer segmentation. It was based on sentiment analysis, topic modelling, and geographical analysis to derive nuanced customer-driven insights. Eager to contribute these findings to the forefront of behavioural and marketing analytics using ML.Projects:1. N/Lab Platinum Deposit using Machine Learning and Data Analytics.2. Social Entrepreneurship.3. Digital Marketing Audit Report for Airbnb.4. Customer Segmentation and Profiling.5. Tesla Brand Analysis using Twitter Data.6. Churn Prediction System for FoodCorp using Machine Learning and SQL.Modules Learnt:Foundational Business Analytics (FBA)Data Management and Manipulation Entrepreneurship in ContextDigital MarketingAnalytics Specialisations and ApplicationsMachine Learning and Predictive AnalyticsLeading Big Data Business Project Show less

  • Experience

    • Sri Sravana Jewellery

      Jan 2022 - Sept 2022
      Digital Marketing Analyst

      1. Spearheaded comprehensive digital marketing initiatives during my tenure focusing on enhancing the online presence and customer engagement strategies.2. Successfully gathered and analyzed customer reviews and data to extract valuable insights. These insights played a pivotal role in tailoring products and services to meet individual customer preferences, ultimately leading to a more personalized shopping experience.3. Played a key role in the development and launch of the organization's e-commerce website, contributing to a significant expansion of the brand's digital footprint.4. Through strategic website enhancements and optimizing the customer journey, I contributed to a remarkable 15% increase in sales. This growth underscored the effectiveness of our efforts in improving the online shopping experience and attracting a wider audience.5. Executed a noteworthy project aimed at streamlining the tax billing process for individual products, utilizing MS Word and MS Excel features. Show less

    • Acuwin Solutions Private Limited

      Apr 2022 - May 2022
      Data Analytics Intern

      Leveraging the power of Computer Vision and Deep Learning, the developed real-time fire detection system is designed to swiftly identify and alert potential fire hazards.As part of this internship, I was actively involved in:1. Developed advanced algorithms that analyse video feeds to detect flames, smoke, and fire-related patterns with exceptional accuracy of 99.8%.2. Collaborated with a multidisciplinary team to integrate the system (high-end hardware and software) with existing fire alarm infrastructure and IoT devices for instantaneous alerts.3. Continuously fine-tuned the DL based model through data augmentation, transfer learning, and anomaly detection techniques, ensuring robust performance in various environments. Show less

    • University of Nottingham

      Aug 2023 - Oct 2023
      UoNSU Welcome Mentor

      • Guiding new students, including those in the MSc Business Analytics program• Focus on ensuring a smooth transition to university life• Providing insights into campus resources• Creating a supportive and inclusive environment• Strong communication and interpersonal skills• Addressing student concerns• Offering tailored support• Empathetic approach to understanding unique needs and challenges• In-depth knowledge of campus resources• Providing accurate guidance• Connecting students with necessary tools for success• Passion for making a positive impact on the college community• Goal of creating a welcoming environment• Empowering students to explore academic and personal growth opportunities Show less

    • Currys plc

      Oct 2023 - Jul 2024
      Sales Executive

    • Sree Sravana Minerals

      Sept 2024 - now
      Managing Director

      As Managing Director of Sree Sravana Minerals, I oversee all aspects of business operations, from on-site management to strategic planning. My role involves ensuring efficient mining operations, driving long-term growth, and maintaining business sustainability. I manage business development, financial oversight, and corporate strategy, both on-site and remotely. Additionally, I lead efforts to expand our market reach by building and maintaining relationships with international buyers of our minerals. Show less

  • Licenses & Certifications

    • Career Essentials in Business Analysis by Microsoft and LinkedIn

      Microsoft
      Mar 2025
      View certificate certificate