Rebecca Camhi

Experience

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  International Olympic Committee

  Jan 1996 - Jan 1996

  Olympic Main Street Manager
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  U.S. Soccer Federation

  Jan 1996 - Jan 1998

  Marketing and Event Consultant
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  San Diego Chargers Football Co.

  Jan 1997 - Jan 1998

  Marketing Intern
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  Golden State Warriors

  Jan 1997 - Jan 2000

  Marketing & Communications Coordinator

  •Wrote and helped develop Ticket Sales and Services departmental letters, brochures, flyers, calendars and forms•Created and wrote television/radio drop-ins and spots, public address and scoreboard announcements, TipOff “Ticket Talk” and Warriors Magazine advertisements•Planned and executed with the Events & Promotions department various events throughout the season including Draft Day Parties, Season Ticket Holder exclusive events, external affairs and festivals•Supported Oakland with host duties, activities, events, and promotions for NBA All-Star 2000 weekend•Assisted with visual displays, customer service, season ticket sales and promotional campaigns Show less

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  The Recording Academy

  Jan 2002 - Jan 2003

  Entertaiment Law Initiative

  • Implemented the Recording Academy Entertainment Law Initiative (ELI) program, including seminars, panels, conferences, and legal writing contest• Researched current entertainment law issues facing the music industry for seminar topics, American Bar Association Annual Sports & Entertainment Law conference, and for use in interviews at South By Southwest (SXSW)• Assisted in the development of proposal to Recording Academy to establish Entertainment Law Institute that focuses on informational services (workshops, online forums, newsletters), legislative activity, litigation issues, and educational programs for law students, entertainment executives, practicing attorneys, and government and legislative officials• Assisted with Recording Academy events including demo review panels, MusiCares/GRAMMY foundation fundraisers, and other programs Show less

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  National Broadcasting Company

  Jan 2002 - Jan 2002

  Business Affairs Intern

  • Selected out of approximately 800 applicants by the Academy of Television Arts and Sciences to intern at NBC Studios• Assisted in negotiating legal contracts, preparing redline drafts, final contract preparation, and follow up with producers, talent, and their respective agents for various reality television shows, talk shows, comedy and drama sitcoms produced by NBC Studios• Followed up with talent amendments and options when due for renewal, drafted valuable papers for signed agreements, and prepared contracts for test option deals for new actors on upcoming television pilots and shows• Actively participated in discussions and negotiations for copyright, licensing, budgetary, internet, and contractual issues with NBC Studios and related enterprises Show less

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  Vibes Media

  Jan 2005 - Jan 2007

  Account Director

  Led team of six to develop, implement, and execute unique text message content programs and innovative promotions for high profile events including television shows, movies, concert tours, and college/professional sports (NCAA, NFL, NHL (+ All-Star activities), MLB, NBA). Managed agency’s largest account with $5M+ 2007 revenues; instrumental in 300% 2005-2007 increase of Verizon Wireless account, resulting in $3.5M+ additional revenues.Key Contributions: Created and authored Verizon Wireless’s most successful text game ever for Pirates of the Caribbean: Dead Man’s Chest in conjunction with Disney based on “Choose Your Adventure” series (PROMO magazine 2007 SMS/MMS Mobile Marketing Award Winner; Mobile Entertainment Forum “Marketing Campaign” Award -MEFFY Finalist) Implemented interactive integrated text and content promotions for major events (Grammy’s, South by Southwest, Dew Action Sports Tour, Teen Choice Awards, MTV Live Shows), major music tours (Shakira, Green Day, Justin Timberlake, Gwen Stefani, Black Eyed Peas, Maroon 5, Prince, Linkin Park, Fergie, Pussycat Dolls), and entertainment entities (Gossip Girl, The O.C., Supernatural, Entertainment Weekly, Blender Magazine, John Madden, Jimmy Kimmel, People Magazine, People En Espan᷉ol Magazine, Maxim Magazine, Carson Daly, reality shows On the Lot, Rockstar: INXS, and Rockstar Supernova). Show less

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  Edelman

  Jan 2007 - Jan 2010

  Strategized, developed, implemented, and evaluated experiential marketing programs to support new business and client PR initiatives, events, and sponsorships. Created authentic event experiences that encouraged interactive relationships, social media and digital touchpoints across multiple channels for target audiences and the brand. Developed mobile marketing strategic direction and created communication programs for Edelman global clients and new business pitches, including programs for Butterball, Dove and AXE that resulted in 100% increase of users by new mobile mediums such as text messaging, mobile websites, and mobile banner ads.

  • Director, Brand Experiential Marketing

    Jan 2009 - Jan 2010

  • Director of Client Services, Digital

    Jan 2007 - Jan 2009
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  Weber Shandwick

  Jan 2010 - Jan 2012

  Vice President, Sports Marketing

  Drove and managed sports marketing portfolios for clients such as Motorola, Bank of America Chicago Marathon, Unilever, REFUEL | got chocolate milk? Tour (Rock n Roll Marathon, Ironman, USA Swimming Sponsorships). Oversaw strategy, execution, managed and led public relations, digital content, social media, consumer marketing activations/promotions, partnerships, spokespeople, influencer outreach and new business opportunities.

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  United Entertainment Group

  Jan 2012 - Jan 2018

  Vice President, Brand Experience (Sports)

  Envisioned, managed & executed multidimensional award-winning sports & entertainment marketing initiatives, programs, and sponsorships. Led celebrity talent/professional athlete selection and integration, experiential and employee engagement events, product launches, marketing tours, multiple city consumer events, and editor/media/influencer events for new business & top tier clients. Developed brand promotions, social media, digital content integration, & evaluated sponsorship and partnership opportunities. Focused on leveraging marketing opportunities with media with celebrities, influencers & spokespeople, collaborated on public relations strategy, & counseled charitable & community integration.Key Contributions:-Deputy Project Director for successful $11.9M July 2017 Department of Defense Warrior Games. Strategic oversight included management of 7 Paralympic sport competitions attracting 60K+ spectators. Oversaw talent, ESPN, meet and greets, celebrity game, NFL/MLB players, city/ military dignitaries.-Microsoft Retail chief strategist/account lead responsible from growing agency revenue 1800%+. Developed global in-store experiences to launch out of the box consumer activations leveraging NFL sponsorship. Spearheaded strategy development & led execution of all experiential in-store, mall & local community activations for Microsoft owned product lines (Xbox, Surface, Windows, Band).-Campaign development and execution for key clients, including sponsor activations: Schick (Comic Con, Ubisoft), Pepsi (Super Bowl), Kellogg’s (Olympic 100 Days Out, Little League World Series, Give a Child a Breakfast), Shell (NFL/Seahawks), Florida Oranges (NFL), Powerboat (P1 Race Series) ▪ Product launches: Starbucks, ASICS (Dynaflyte), Yum! Brands/Taco Bell ▪ Healthcare Marketing (GlaxoSmithKline Flonase- influencer tour) ▪ Mobile tours: Darden (Olive Garden) ▪ Media + influencer events: Airbus (Reebok+Peloton), Taco Bell (Forever 21 fashion collaboration) Show less

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  Action for Healthy Kids

  Jan 2019 - Jan 2021

  Integrated Marketing Consultant

  -Developed comprehensive influencer marketing strategies by recruiting 8 pro-bono influencers, resulting in approximately 100K consumer engagements and a significant increase in cause awareness supporting children’s health in underserved communities.-Successfully shifted the annual Every Kid Healthy Week campaign to a virtual format, incorporating Facebook and Instagram Live integration, leading to a 90% increase in website traffic, including attracting new sponsor participation (Peloton, Fox Sports).-Created and implemented a pandemic-responsive “Take Action” marketing campaign, establishing new programmatic goals, influencer initiatives, paid partnerships, and media relations that provided intentional support for schools, parents, and kids. Show less

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  Sway Group

  Jan 2021 - Jan 2023

  Director of Marketing and Special Projects - Influencer Marketing Agency

  -Led the creation and execution of engaging social media strategies for 80K+ audiences across multiple platforms, including Instagram, TikTok, X, Threads, and LinkedIn, resulting in increased audience engagement and brand resonance.-Amplified agency thought leadership through strategic PR campaigns, webinars, and industry award submissions, significantly expanding the agency's reach and influence within the industry.-Enhanced the agency's online presence by optimizing the website, managing digital newsletters, and producing SEO-driven blog posts, resulting in increased organic traffic and improved search engine rankings.-Produced The Art of Sway podcast, hosted by the agency CEO, achieving a 35%+ growth in website organic traffic and a 4x increase in Instagram engagement.-As Director of Client Services: Led year-long account management team for Google client working with 500+ creators to promote and test beta products; Led CVS App and Holiday programs with 35+ creators promoting in-store brands creating 3.7M impressions, 3.3M video views, 245K engagements, 3x jump in app usage; Agency subject matter expert for NCAA NIL initiatives & programming. Show less

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  Unilever

  Jan 2024 - now

  Senior Marketing Specialist, Dove Men+Care, Dove (Influencer)

  Influencer marketing specialist consulting role for Dove Men+Care and Dove, implementing strategy and executing always-on social-first campaigns to increase brand awareness, engagement, and purchase.