Reenita Keys

Experience

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  Hollister Co.

  Oct 2009 - Mar 2013

  Brand Representative

  Engaged with 125+ guests per day; answered questions about products and services; greeted all guests courteously and professionally and offered quality customer service. Resolved minor customer complaints and concerns in an effective and supportive manner; recommended merchandise. Assisted with merchandise display, store resets, and inventory management; priced and sorted merchandise from racks and organized into correct locations. Handled opening and closing procedures in accordance with store policies and procedures; counted, verified, and reconciled daily cash register sales; received and processed payments by cash, check, credit and debit card transactions. Collaborated with onsite managers to build leadership and communication skills; performed all duties as assigned. Show less

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  Lifetouch National School Studios

  Aug 2013 - Mar 2016

  Customer Service Representative

  Demonstrated exceptional customer service to all clients while navigating a fast-paced corporate call center environment. Employed active listening skills and creative problem solving to build strategic partnerships and demonstrate commitment and dedication; created trust and loyalty with each client. Earned well-deserved reputation as knowledgeable “go-to” person when new employees had questions and concerns; mentored junior employees and offered insights for handling challenging phone calls. Aided management in handling escalated calls; partnered with conflict resolution team to resolve customer complaints. Maintained comprehensive, in-depth product knowledge to take customer orders and explain product features and benefits. Mastered new skill sets in various computer systems; followed payment systems procedures to safely take customer payments over the phone. Performed receptionist duties in absence of primary receptionist to facilitate flow of operations. Show less

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  Aspen Dental

  Jun 2016 - Dec 2017

  Assistant Office Manager

  Directed operations in absence of office manager; handled diverse keyholder responsibilities, including: staffing, training, budget management, inventory management, merchandise purchasing, shipping and receiving. Supervised operations in partnership with office manager; held simultaneous role as Lead Patient Service Representative. Oversaw daily non-clinical operations of assigned office; collected co-payments; verified insurance coverage; balanced cash drawer; resolved outstanding account balances. Greeted all patients with an upbeat, professional attitude; exercised strong communications skills to handle daily call volume; scheduled and confirmed patient appointments. Utilized advanced technical skills to streamline office computer systems for managing reports, data entry, and doctor-prescribed treatment plans. Show less

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  PrimeTrust Federal Credit Union - Federally insured by NCUA

  Sept 2019 - Jan 2022

  Marketing Coordinator

  Created, optimized, and implemented strategic marketing and communications programs, policies, and practices that attracted clients and drove brand awareness.Managed all advertising, internet marketing, social media engagement, sales and event promotions, public and community relations, in-branch marketing, direct marketing, financial literacy, in-house, and community events.Handled all event planning and community outreach, including expositions, school and youth programs, and organizational events; represented and promoted company at external functions.Partnered with branch and department managers to direct and support selected marketing projects; analyzed promotions for effectiveness.Liaised with internal and external partners regarding new products, promotions, advertising campaigns, and collateral materials to ensure employees were up to date with all credit union marketing programs.Strategized effective creative marketing and public relations concepts; designed and deployed financial literacy programs to engage potential customers.Scrutinized company’s social media and digital marketing strategies to determine opportunities and areas of weakness; offered informed recommendations for improvements.Performed in-depth research on current social media trends to identify topics and changes relevant to company marketing activities.Evaluated and tracked results of public outreach programs; implemented appropriate updates and changes to increase effectiveness.Communicated with vendors regarding design, content, and delivery of marketing materials, promotions, and media campaigns.Organized webinars and livestream events; authored and reviewed letters, press releases, forms, direct mail, and collateral materials.Prepared bids; scheduled proofs and meetings; reviewed specification sheets; maintained inventory of film, artwork, photographs, archive files, sample files, and marketing literature. Show less

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  Verizon Authorized Retailer, TCC

  Jan 2022 - now

  Marketing Coordinator

  Champion the planning and execution of high-impact, cross-channel digital marketing campaigns for key partners, maintaining a strong focus on maximizing ROI and continuously enhancing campaigns to achieve quarterly targets.Amplify growth and engagement spanning social media, digital ads (Google Ads, Meta Ads, etc.), content, and other marketing channels, directly contributing to improved store sales and traffic.Chart the successful development and ongoing management of a robust promotional calendar, including executing decisions regarding organic or paid promotion, to drive brand consistency, relevancy, and engagement.Convey the value of provided marketing services to franchise owners by facilitating meetings, successfully gaining buy-in by understanding needs and presenting relevant solutions; present marketing strategies to franchisees and entrepreneurs within the Round Room’s wireless division.Enable informed decision-making and planning by presenting data-driven campaign insights to clients, clearly outlining performance to demonstrate impact and outcomes.Act as an advertising SME tasked with responding to inquiries regarding Google Ads, social media ads, and organic posts.Perform marketing-related administrative responsibilities, such as producing and submitting COOP documents and data to partner sponsors, allocating and overseeing quarterly budgets and spend of approximately $1.24 million per year, and performing research to craft strategies. Align objectives and bridge communications with cross-functional departments and stakeholders, including the Director of Creative Services, to advance the strategic goals and objectives of the business and partner brands by ensuring a cohesive brand identity and voice across all channels as well as the execution of the ‘stores first’ vision. Show less