Astha Sharma

Experience

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  Hindustan Computers Limited

  May 2015 - Jun 2015

  Right arm of the Supply Chain and Operations Head

  Reporting directly to the Northern Division Head of Supply Chains and Operations, I lead a team of 3 interns and contributed towards developing dynamic web surveys and reports for different departments of HCL using dot net and SQL. Specifically- tailored questions helped in improving the integrity of collected data. Ex.-Analysis of field experience of employees, pre-sales analytics, shortlisting prospective dealers etc.

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  National Informatics Center

  May 2015 - Jun 2015

  National Social Assistance Program, Project Developer

  As a part of the Government's National Social Assistance Program, I worked on a live project as a developer, creating a Web-based Data Bank which helped in processing the inputs collected for the District Collectorates.Data manipulation could be done using the links created with the zone heads and schemes using Java and Postre. There were more than 5 million visits on this website. Thus , it contributed in helping the elderly, widows and people with disabilities to be provided with social pensions. Show less

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  Deloitte

  Jan 2016 - May 2019

  Business Technology Analyst Worked with retailer chains ( European and American Markets) to provide digital solutions and help them expand successfully into different countries using Hybris Commerce Marketing as a part of the Digital Deloitte team. Worked on the email target segmentation and campaigning, Updation of subscribtions models and designs and contributed in performing predictive analytics for improving customer retention and relationship and personalization.As a part of Advisory team, worked on SQL-enabled “Data Extractor” Application supporting Deloitte clients for different use-cases. It helped in saving overhead time upto 60 % per quarter in data store operations as a result of extracting huge volumes of “clean” data at once.Worked with the SAP ABAP-Advanced Business Appplication Programming team to develop optimized codes under SAP Modules for Cost Control, Finance, Operations, MM and HR. I worked in collaboration with Pre-Sales Business Development team and Technical team on Financial Accounting and Cost Control Module. Using SAP ABAP, performed cost-based proof of concepts for ERP Business Prototyping for cash flows.I also got a chance to present the potential pain points and benefits of the new product designs directly to the leadership. Show less

  • Deloitte Consulting

    Aug 2016 - May 2019

  • Deloitte Consulting

    Jan 2016 - Jul 2016
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  Coty

  Apr 2021 - Sept 2021

  Global Luxury Shopper and Consumer Market Insights Assistant

  Assisted luxury marketing teams in research and worked with research partners to provide elaborations on questionnaires. Attended fieldworks and focus groups and advised on methodologies, thus contributing to relevant synthesis and recommendations. Worked with international teams to create reports to find the Shopper and Consumer targets to influence their decisions and define global strategies for mature and emerging markets in premium fragrance, skincare, and makeup for brands: Gucci, Burberry, Kylie, Calvin KleinStaying at cutting edge of trends, built data base and KPI reports. And lead several newsletters and bulletins focused on trends in retail. Deep-dived into consumer usage knowledge to inspire brands and trade marketing teams. Also, did detailed analysis of the competition. Show less

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  The Estée Lauder Companies Inc.

  Jul 2022 - Dec 2022

  Digital Commerce Market Strategist

  Attached to the EMEA Digital/Online team, I work on:- Projects involving analysis and reporting of consumer buying behaviours- implement new triggers and monitor the performance of communications: websites, emails, sms, etc.- Support the team working on the CRM cascading sessions- Help in developing customer strategies for different ELC brands like Estee Lauder, MAC, Clinique, Bobbi Brown, La Mer , Aveda etc.- Monitoring competition and market understanding- The goal is to improve the consumer experience, and to build and implement strategies for personalized communications to offer a consistent approach on different channels. Show less

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  SheWings PersonalCare

  Feb 2023 - Jul 2023

  Program Planner

  Worked as a Program Planner in SheWings Foundation Social Enterprise, role involving end-end program ideation, proposal till project fruition in collaboration with the Government of India and several NGO's and agencies like Zehen. The guiding principle being working towards overall wellbeing, especially of the rural women of India on health and hygiene made us touch lives of 3mn women residing in villages, providing them sanitation and holistic education. I lead several projects and campaigns on field as well as on digital with target regions across 5 States in India (North and Central) and setting up collaborations and projects with 4 states in the South. Show less

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  Publicis Groupe

  Aug 2023 - now

  Market and Brand Insights Strategist

  Project: NIVEA