Anastasia Savina

Experience

• 

  Present Show

  Jun 2008 - Aug 2011

  Chief Executive Officer

  - Managing the department and recruiting - Brand development - POSm development (incl. shop fixtures and packaging) - Retail and regional development - Media-planning - Company's sites development and maintaining - PR - Event management - SMM - New projects support and coordination

• 

  BoConcept Russia

  Mar 2012 - Sept 2015

  Marketing Director

  Danish furniture brand, 300 stores in 60 counties. 9 stores in Moscow. Mar 2012 - Dec 2012 - marketing and retail support manager Jan 2013 - Nov 2013 - acting marketing director Dec 2013 - Sept 2015 - Marketing director, Brand Manager BoConcept • Campaign and budget planning and implementation • Local adaption of international campaigns • Local campaigns: from idea to launch and effectiveness analysis • Retail support: increasing online and offline traffic • POSm • Event management • SMM and digital marketing • Proof-reading and translation • PR • Negotiating and implementing cross-promo campaigns Show less

• 

  Zamania

  Jan 2016 - Mar 2020

  Chief Marketing Officer

  • Overseeing and directing the efforts of the marketing team: four sections – design, advertising, PR and digital• Marketing strategy development. The company’s portfolio includes three brands: Zamania (10 open to business amusement centres and 9 in various stages of development), KIDZROCK Cafe (1 open to business and 2 in lease negotiations) and new project (brand name subject to NDA for now, estimated growth – 100 centres in Russia by 2020)• Budget development and management• Planning and organising marketing functions and operations (product development, branding, communications etc.)• Overseeing and managing all printed and electronic promotions, POSm, centres’ design and branding• Analysing the competition and adjusting marketing strategy accordingly• Website development and management• Marketing support for sales – creating annual plans, campaigns and analysing their effectiveness• Event management (from local events to international exhibitions)• Reputation management (customers and HR), developing and implementing communications strategy Show less

• 

  Broadway Moscow

  Mar 2020 - now

  https://stellar-theatre.com and https://broadway-moscow.com

  • Chief Commercial Officer

    May 2023 - now

  • Chief Marketing Officer

    Mar 2020 - May 2023