Nimbark Gupta

Experience

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  Snapdeal | AceVector Group

  May 2016 - Jul 2016

  Internship
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  Aurus Inc USA and Aurus Tech Pvt Ltd, Pune India

  May 2017 - Jul 2018

  Management Trainee (Business Analyst and Integration Manager)

  ● Worked as Business Analyst (Client: Aptos (Pier 1)) for 6 months.● Attended Initial Business and sales meetings with clients to explain the product.● Involvement from preparing RFP (Request for Proposal)● Assimilate requirements from clients.● Coordinated with the Integration Managers and Product Architect group to explain the requirements of the client.● Hands-on experience on JIRA.● Inside Sales of Product Enhancements and Plug-ins.

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  CandorWorks

  Sept 2018 - Dec 2020

  ● Worked with leading industry companies on various marketing automation and email marketing campaigns with exposure to Single Touch, Two Touch, Drip to nurture and batch to trigger campaigns.● Used various marketing automation tools like Marketo, Pardot, SalesForce along with Email marketing tools like Benchmark, Vertical Response and Sendinblue for various campaign executions.● Well versed with campaign creation in Marketo, Salesforce and Pardot. Campaign sync of Marketo program with respective SFDC campaign, data segmentation and data cleansing.● Architected Smart list and define campaign flow by using advance filter, list upload of prospects in the respective Marketo and SFDC campaigns.● Created Smart campaign, email creation (both module based and HTML), A/B testing which leads to achieve high CTRs and downloads.● Distribution list setup and campaign analytics.● Lead routing and scoring, data segmentation, data management and hygiene . Show less ● Used various Email marketing tools like Benchmark, Vertical Response and Sendinblue for various campaign executions.● Develop, maintain, and document processes.● Hosted client webinars on “Go to webinar,” including its reporting and analytics.● Handeled client websites including maintenance of web pages, blogs, announcements, training cases, free events, booking pages, booking creation, creation of landing pages and landing page forms.● Worked on digital marketing projects consisting of SEO of blogs, back linking, blog writing, Google Analytics, social media promotion Show less

  • Marketing Program Associate

    Oct 2019 - Dec 2020

  • Email Marketing Executive

    Sept 2018 - Oct 2019
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  MarketOne International

  Jan 2021 - now

  As an accomplished Account Lead at Marketone International, I bring a wealth of expertise in overseeing and optimizing multifaceted operations within Marketo Campaign Management, Client Management, Resource Management, Escalation Management, Jira Management, Asset Management, Time Sheet Management, and comprehensive Reporting. With a dedicated focus on fostering collaboration, ensuring operational efficiency, and delivering exceptional results, I lead a dynamic team of 19 individuals spanning across four regions, namely APAC, EMEA, AMER, and the Global domain. Show less ● In MarketOne, I handle various projects where I act as an intermediator between clients and the internal team. ● After understanding the client's requirements, I pass the request to the internal team, who develop the project. Once they are done with it, I run the final quality analysis on it.● Setup Bi-weekly standup call with client to maintain transparency in project. ● Everyday stand up with the team where we set the priority task for the day. Also, I help them to understand the client's requirements. ● I also handle Jira Management for my projects where I create and allot tickets to the development and QA team. ● On a day-to-day basis I worked on different channels like Email programs, Webinars, Events online – offline, Content, Advertising, Social Media, Telemarketing, Nurture, etc. ● Architected Smart list and defined campaign flow by using advanced filters. ● Worked on Eloqua and Makerto list uploads of different channels. Show less

  • Account Lead

    Oct 2022 - now

  • Campaign Manager

    Jan 2021 - Oct 2022