Experience

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  Texas state university

  Jan 1995 - Jan 1997

  Special event coordinator

  • Programmed events featuring nationally recognized speakers, talent and music entertainment. • Negotiated and contracted performers and event venues.• Generated publicity and promotional strategies for all events to drive attendance. • Assisted special event partners including: CBS College Tour, Rolling Stone Magazine, Seventeen Magazine. • Awarded 1997 Outstanding Event of the Year

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  Matrix rehabilitation, inc.

  Jan 1997 - Jan 1999

  Marketing communications representative

  Leading healthcare provider of rehabilitative, physical therapy and occupational therapy services in the U.S.• Managed all internal and external marketing communications functions nationwide. Developed press releases, internal announcements and corporate newsletter. • Designed all material collateral, including healthcare brochures and various newspaper advertisements. • Provided copy, editing, photography and graphic design. Coordinated special corporate events, conferences and employee activities. • Developed Corporate Website, Intranet site. Show less

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  Corprasoft, inc.

  Jan 1999 - Jan 2001

  Marketing communications manager

  Pioneer in legal software technology, offering products to corporate legal departments and respective law firms. • Solely directed all corporate marketing communications activities for firm’s software products. • Developed brand building strategies, concepts, copy and design for all print and electronic collateral, advertising and sales support initiatives.• Managed hired high-tech public relations firm to secure media placements in trade publications.• Direct mail, competitive analysis, media buying, budgeting, tradeshow and project management. • Supervised print production process and all external agencies and designers. Show less

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  Dg

  Jan 2001 - Jan 2004

  Marketing manager

  Former global leader in digital media services for the broadcasting and advertising industry, with one of the largest television and radio commercial delivery networks in the U.S. and Canada. • Directed all corporate marketing and communications campaigns for all products, marketing to and interfacing with: 96 out of the top 100 U.S. advertising agencies, over 4,500 television stations, cable systems and television networks and 10,000 radio stations in the U.S, and top U.S. music record labels. • Created marketing plans for new product launches including: market analysis, target market, competitive analysis, positioning, marketing mix and strategy. • Managed hired public / investor relations agency and external advertising agency. • Secured press releases with high-profile clients to increase shareholder and public interest. Provide continual sales support – and organized the company’s annual sales training event. • Increased client loyalty through the implementation of appreciation programs. Defined the company brand i.e. positioning, image and collateral (client newsletter) and website design.• Advertising work featured in Adweek/Brandweek magazines. Direct report to VP of Sales & Marketing and CEO. Show less

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  Investwell

  Jan 2004 - Jan 2005

  Director of marketing

  • Rebranded an underperforming organization into a profitable, nationally competitive brand, resulting in a revenue increase from $1M to $7M in the first year of operations• Re-engineered the company’s client services and operational processes with the design and implementation of an e-Commerce Website• Built a sales affiliate network recruiting over 1,200 agents nationwide (provided sales and marketing training)• Evaluated and capitalized on strategic sales opportunities in target markets• Generated sales leads through search engine optimization and online advertising Show less

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  United development funding

  May 2004 - Apr 2016

  Director of marketing

  • Launched 7 investment products including one NASDAQ listing - contributing to the raise of over $1.2 billion in equity capital • Accountable for the overall marketing direction, development, execution and sales support for 10 products• Created all product sales literature, including over 30 annual and 100 quarterly reports, and 10 Websites – providing significant design and production cost savings to company• Oversees event management and company participation in over 300 events annually, including: national sales conferences and regional meetings, investor seminars, due diligence and product training meetings, top producer events, Webcast events, and earnings calls• Manages a full-service, highly-efficient, end-to-end marketing team and internal marketing operations • Directs all aspects of the company’s marketing policies, competitive strategies, and advertising initiatives • Responsible for marketing performance measurement, financial planning and budgeting, process development, professional development of employees, and optimizing marketing systems and sales collaboration• Works closely with compliance, legal, sales and national accounts to develop new product literature• Develops strategic marketing relationships with industry associations• Implemented and customized CRM solutions for sales force; manages database integrity and lead generation• Executes direct mail/email and social media campaigns • Knowledgeable in compliance, SEC / FINRA marketing & communications regulations for financial marketing• Interfaces with investor services and senior management to create and disseminate shareholder/ investor communications, including quarterly financial updates and earnings calls, annual reporting and SEC filings • Direct report to President and senior executive team Show less

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  Lemon8creative & marketing

  Apr 2016 - now

  Founder, chief marketing strategist

  Lemon8Creative is a client-focused, boutique marketing and creative agency specializing in graphic and web design, content creation and corporate communications.Our work and experience spans across B2C and B2B companies in the following industries: business services, computer software and technology, entertainment, financial services, healthcare and fitness, hospitality, industry trade groups, broadcasting and advertising, Not-For-Profit organizations and real estate.