Experience

• 

  Cj cheiljedang

  Jan 2013 - Mar 2016

  Brand manager

  1. B2B Brand Manager for Seasoning Product ("Dasida")Brand Leadership: Maintained brand equity, market share, and profitability for Dasida, the market’s leading seasoning brand.Cash Cow: Reinforced Dasida's position as the company’s primary cash cow at an enterprise level.2. Strategy and Operations for Fighting Brand ("Jinhan Dashi")Mission: Preserve Dasida’s brand assets and success while effectively competing against low-cost market challengers.Operational Context: Entered a market with over 10 low-cost brands, responding specifically to a competitor’s rapid growth (approaching KRW 10 billion in annual sales). Created a competitive stance with Jinhan Dashi to stabilize price margins and establish a profit ceiling in the low-cost market.3. Brand Management Achievements (Top Brand & Fighting Brand)Initial Position: When I began directly managing in 2013, the fighting brand's annual sales were KRW 400 million, compared to KRW 8 billion from low-cost competitors.3-Year Growth: Achieved 1800% growth for Jinhan Dashi, reaching KRW 7.2 billion annually; restricted competitor sales growth to 10-20%.Main Brand Success: Maintained steady 3-4% annual growth in revenue and profitability for Dasida, solidifying its role as a reliable cash cow. Show less

• 

  Brownbag coffee

  Apr 2016 - Oct 2023

  Director

  1. Growth and Role at Brownbag (Corporation)Company Growth: Contributed to the company's growth from a monthly revenue of KRW 9 million at my start in 2016 to annual corporate revenue of KRW 6.4 billion in 2022 (5900% growth).Role: As the third core team member (including founders), I led market exploration and expansion (commerce-focused), managed new business units, and acted as CEO staff, covering responsibilities across marketing, logistics, HR, finance, and administration (excluding development/design).Current Role: Lead for the office coffee subscription business ("Bliss" Director).2. Brand and Business Growth and Roles2016 Onward: Established the Brownbag Coffee brand, setting up and growing the initial e-commerce operations, B2B sales (cafes, franchises), marketing, and business planning | Growth Outcome: 56x increase in monthly revenue from April 2016.2018 Onward: Managed logistics and quality control across the company (SCM, QA) while also leading marketing and business development.2019 Onward: Focused on growing the Bliss brand (office coffee subscription), updating business structures, expanding B2B sales (offices, franchises), and overseeing business planning | Growth Outcome: 60x growth in 4 years, becoming the leading brand in office coffee supply across the most locations in Korea (including coffee franchises). Show less

• 

  Theflowrs

  Nov 2023 - now

  Founder

  Flows for Beauty.TheFlowrs is a company for Beauty in lifestyle.

• 

  Picky

  Feb 2024 - now

  Us director