Robert Lennartz

Experience

• 

  RHEINSTERN

  Oct 2012 - Sept 2014

  Working Student

  • Implementation and supervision of guerrilla and promotional activities, management of the staff deployed, project controlling and reporting• Project supervision of communication measures: Briefings, research, job coordinations• Collaboration in the development of advertising concepts, brainstorming, planning and implementation of advertising measures• Production coordination and monitoring of various advertising media and special advertising formats

• 

  VNR Verlag für die Deutsche Wirtschaft AG

  Mar 2015 - Jun 2018

  Responsible for the complete SEO & CRO for gesundheitswissen.com• Creation, implementation and execution of all On & Offpage (including backlink building) SEO measures for www.gesundheitswissen.com• Responsible for lead generation via the portal through various lead magnets and special forms of advertising• Control of the external and internal editorial team for the production of the latest SEO content• In-house SEO trainings to create an understanding of the need for SEO• Responsible for conversion optimisation on all VNR portals with the help of multivariant & A/B testing Show less

  • Online Marketing Manager

    Mar 2016 - Jun 2018

  • Trainee Online Marketing

    Mar 2015 - Mar 2016
• 

  Greator

  Jul 2018 - Sept 2021

  Responsible for the product marketing of the Greator Coach training. This includes • Development of Sales Funnel according to given performance goals • Responsibility of the complete Greator e-mail marketing• Strategic planning, content conception, implementation and control of performance marketing campaigns in the channels like e.g. SEA, Facebook, Email • Definition and monitoring of relevant KPIs • Identify approaches to conversion optimization and generate ideas for conducting test cases. • Continuous monitoring and optimization of campaign setup and audience targeting • Development of A/B and multivariate tests • Development of new data-driven, scalable performance marketing potentials in close cooperation with the traffic and product management teams • Further development of CRM marketing (Hubspot)• Support Traffic Team with SEO know-how Show less

  • Senior Online Marketing Manager

    Feb 2021 - Sept 2021

  • Online Marketing Manager

    Jul 2018 - Feb 2021
• 

  Boomlike

  Sept 2021 - now

  Co-Founder

  authentisches no bullshit Marketing

• 

  Heyfreiheit

  Jun 2024 - now

  Co-Founder

  Raus aus dem 9 to 5 und rein in die Freiheit! So baust du dir mit dem heyfreiheit Mentoring ein freies und ortsunabhängiges Online-Marketing Freelancer Business auf!