Robert Lennartz

Robert lennartz

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location of Robert LennartzCologne, North Rhine-Westphalia, Germany
Phone number of Robert Lennartz+91 xxxx xxxxx
  • Timeline

    Oct 2012 - Sept 2014

    Working Student

    RHEINSTERN
    Mar 2015 - Jun 2018

    Online Marketing Manager

    VNR Verlag für die Deutsche Wirtschaft AG
    Bonn, Nordrhein-Westfalen, Deutschland
    Jul 2018 - Sept 2021

    Senior Online Marketing Manager

    Greator
    Köln
    Sept 2021 - now

    Co-Founder

    Boomlike
    Current Company
    Jun 2024 - now

    Co-Founder

    heyfreiheit
  • About me

    Co-Founder @ Boomlike

  • Education

    • Universität zu köln

      2009 - 2014
      Bachelor of science - bs sozialwissenschaften / bwl

      Politik, Soziologie sowie BWL mit dem Schwerpunkt Organisation und Marketing

  • Experience

    • Rheinstern

      Oct 2012 - Sept 2014
      Working student

      • Implementation and supervision of guerrilla and promotional activities, management of the staff deployed, project controlling and reporting• Project supervision of communication measures: Briefings, research, job coordinations• Collaboration in the development of advertising concepts, brainstorming, planning and implementation of advertising measures• Production coordination and monitoring of various advertising media and special advertising formats

    • Vnr verlag für die deutsche wirtschaft ag

      Mar 2015 - Jun 2018

      Responsible for the complete SEO & CRO for gesundheitswissen.com• Creation, implementation and execution of all On & Offpage (including backlink building) SEO measures for www.gesundheitswissen.com• Responsible for lead generation via the portal through various lead magnets and special forms of advertising• Control of the external and internal editorial team for the production of the latest SEO content• In-house SEO trainings to create an understanding of the need for SEO• Responsible for conversion optimisation on all VNR portals with the help of multivariant & A/B testing Show less

      • Online Marketing Manager

        Mar 2016 - Jun 2018
      • Trainee Online Marketing

        Mar 2015 - Mar 2016
    • Greator

      Jul 2018 - Sept 2021

      Responsible for the product marketing of the Greator Coach training. This includes • Development of Sales Funnel according to given performance goals • Responsibility of the complete Greator e-mail marketing• Strategic planning, content conception, implementation and control of performance marketing campaigns in the channels like e.g. SEA, Facebook, Email • Definition and monitoring of relevant KPIs • Identify approaches to conversion optimization and generate ideas for conducting test cases. • Continuous monitoring and optimization of campaign setup and audience targeting • Development of A/B and multivariate tests • Development of new data-driven, scalable performance marketing potentials in close cooperation with the traffic and product management teams • Further development of CRM marketing (Hubspot)• Support Traffic Team with SEO know-how Show less

      • Senior Online Marketing Manager

        Feb 2021 - Sept 2021
      • Online Marketing Manager

        Jul 2018 - Feb 2021
    • Boomlike

      Sept 2021 - now
      Co-founder

      authentisches no bullshit Marketing

    • Heyfreiheit

      Jun 2024 - now
      Co-founder

      Raus aus dem 9 to 5 und rein in die Freiheit! So baust du dir mit dem heyfreiheit Mentoring ein freies und ortsunabhängiges Online-Marketing Freelancer Business auf!

  • Licenses & Certifications

    • Technical seo & onpage specialist

      121watt - school for digital marketing & innovation
      Sept 2015
    • Searchmetrics green belt seo

      Searchmetrics
      Apr 2017
    • Professionelle produktentwicklung 3x3

      Vnr verlag für die deutsche wirtschaft ag
      Nov 2016