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Federico Grosso

Federico Grosso

Affiliate marketer

Followers of Federico Grosso706 followers
location of Federico GrossoRome, Latium, Italy

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  • Timeline

  • About me

    Media Buyer & Digital Strategist 🚀 | I am good at creating effective advertising strategies by combining data analysis and creativity to maximize results. 🎯

  • Education

    • Liceo Ginnasio Statale Dante Alighieri

      2014 - 2019
      Diploma di maturità Classico

    • ITS Servizi alle Imprese

      2021 - 2023
      Diploma of superior technician for marketing and internationalization of enterprises (EQF5) Digital Marketing e Internazionalizzazione delle Imprese 100/100

      L'ITS Tecnico Superiore per il marketing e l’internazionalizzazione delle imprese works to promote the business activities and products of the "Made in Italy". It takes care of strategic planning regarding positioning on national, international and virtual markets. During my studies I interfaced with professionals in Marketing, Meta and Google ads, Digital Strategy, Digital Branding, LinkedIn and Import/Export. Below is my final thesis, where I developed a marketing strategy… Show more L'ITS Tecnico Superiore per il marketing e l’internazionalizzazione delle imprese works to promote the business activities and products of the "Made in Italy". It takes care of strategic planning regarding positioning on national, international and virtual markets. During my studies I interfaced with professionals in Marketing, Meta and Google ads, Digital Strategy, Digital Branding, LinkedIn and Import/Export. Below is my final thesis, where I developed a marketing strategy based on Meta ads to get a specific target and increase the number of leads. Show less

  • Experience

    • Freelance

      Jan 2020 - Aug 2020
      Affiliate marketer

      • Designing marketing strategies for products promotion; • Developing strategies for Meta ads; • Creating landing pages for product sales; • Developing content through Adobe Photoshop; • Creating videos through Adobe Premiere.

    • REAR soc.coop.

      May 2021 - Oct 2022
      Steward

    • Accéntra

      May 2022 - Sept 2022
      Copywriter

      I have created social contents for the various clients entrusted to me in particular: • Editorial calendar drafting; • Ideation and programming of the various contents; • Collaboration with graphic designers for the realization of the contents.

    • MYR Consulting

      May 2023 - Dec 2023
      Social Media Specialist

      MYR Consulting is a consultancy company that offers services based on Enterprise Risk Management to identify, analyze and evaluate business risks based on the 5 macro-categories of risk and then develop specific strategies to govern them. Specifically, I worked on: • Developing new strategies and marketing tools both online and offline; • Developing strategies for Meta ads; • Developing strategies for organic contents on Instagram; • Creating a marketing plan for the launch of a new service; • Support in the realization of graphic contents for institutional communication. Show less

    • The Mads

      Mar 2024 - now
      Digital Media Buyer

      I manage and optimize advertising campaigns on Meta, Google, LinkedIn, and Spotify with a data-driven and performance-oriented approach.My main responsibilities include:- Creating, managing, and monitoring advertising campaigns.- Analyzing KPIs to identify optimization opportunities and improve campaign performance.- Generating detailed reports to assess performance and support strategic decision-making.- Managing advertising budgets to maximize return on investment.- Implementing automations to enhance operational efficiency.- Setting up and managing tracking through Google Tag Manager and Google Analytics to ensure accurate data monitoring.I work with a results-driven mindset, combining strategy, analysis, and automation to optimize every aspect of digital advertising. Show less

    • Enzima

      Mar 2024 - now
      Digital Media Buyer

      I manage and optimize advertising campaigns on Meta, Google, LinkedIn, and Spotify with a data-driven and performance-oriented approach.My main responsibilities include:- Creating, managing, and monitoring advertising campaigns.- Analyzing KPIs to identify optimization opportunities and improve campaign performance.- Generating detailed reports to assess performance and support strategic decision-making.- Managing advertising budgets to maximize return on investment.- Implementing automations to enhance operational efficiency.- Setting up and managing tracking through Google Tag Manager and Google Analytics to ensure accurate data monitoring.I work with a results-driven mindset, combining strategy, analysis, and automation to optimize every aspect of digital advertising. Show less

  • Licenses & Certifications

    • Certificazione Base di Project Management ISIPM - Base

      Istituto Italiano di Project Management - ISIPM
      Apr 2024

    • Certificazione Google Ads sulla rete di ricerca

      Google Digital Academy (Skillshop)
      Jan 2024
      View certificate certificate