Dimitra Schiza

Experience

• 

  BAT

  Aug 2008 - now

  British American Tobacco Hellas SA, Athens, Greece 10/2023 – Present► Set & monitor sales targets for all 1st line customers► Network with key customers to ensure delivery of company’s strategy► Develop & maintain business relationships with customers to ensure effective &efficient route to market approach in the market► Prepare regular reports of progress & forecasts to internal & external stakeholders► Act as the liaison between customers & internal teams ensuring company’srequirements are met. Serve as a contact person for customers & internal teams► Identify & attract prospective strategic customers at retail to traditional &emerging channels► Manage contracts & negotiations in a balanced manner► Analyze sales data & trends & provide corrective action plan on capturing latestmarket update► Maintain high customer satisfaction ratings, according to company standards► Liaise with all departments (Marketing, Supply Chain, LEX etc) to ensureimplementation of any initiative related to company’s brands► Stay up to date with any competition development► Establishing & monitoring internal budgets with the company & external budgetswith the client► Planning & presenting reports on account progress, goals, & quarterly initiativesto share with team Show less ► Oversee a team of 5 Area Supervisors and 3 Assistants to manage 250 Direct Sellers, driving improved sales outcomes in the Greek market► Conducted 1000+ interviews in 2021 and trained Assistants for future interviews, optimizing the selection process► Coach & evaluate Activation Supervising Team, maximizing growth & executional excellence► Monitor, evaluate & report consumer activities, aligning with brand strategies for optimal results► Achieved 35%+ of FY target (2021 & 2022), sales growth in Volumes & Market Share with strategic business plans Nationwide► Effectively control budget for company's most critical project (€3M), 121 traditional retail activation, ensuring financial efficiency ► Orchestrate nationwide program implementation by coordinating external BTL Agencies, optimizing coverage and cost efficiency Show less

  • Route to Market Manager

    Oct 2023 - now

  • Trade 121 Activation Executive

    Feb 2021 - Oct 2023

  • FMC Trade Executive

    Mar 2020 - Jan 2021

  • Social Seller Team Leader

    Sept 2018 - Mar 2020

  • Trade Marketing Representative

    Sept 2010 - Aug 2018

  • Sales Promoter

    Aug 2008 - Aug 2010