Karen Meeks

Experience

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  Marine Corps Community Services, Camp Pendleton

  Jul 2009 - Jan 2016

  Lead Marketing Specialist

  Team Management including cross-functional staff, driving operational efficiency and cost reductions for Quality of Life programs. Spearheaded program management and implementation of marketing initiatives to drive measurable growth and enhanced program outcomes. Established SOPs, policies, and procedures to ensure maximum use and follow through of resources and productivity. Resolved conflicts with personnel, programs, and outside agencies to ensure successful outcomes. Led development and implementation of annual performance plans, including goal setting, to drive exceptional performance and outcomes. Show less

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  HEADQUARTERS MARINE CORPS COMMUNITY SERVICES (MCCS)

  Jan 2016 - Sept 2018

  Lead Specialist, Marketing and Commercial Sponsorship

  Led global programming initiatives, driving innovation in Partnership Marketing and awareness through strategic branding campaigns. Managed team of contracted experts in 2-year consumer study, conducting interviews, focus groups, and simulations, and worked closely with senior leadership on pilot programs to secure funding for global launch. Supported decisioning through in-depth data analysis, reporting, forecasting, and insights on government policies and regulations. Managed teams and guided department leaders to ensure effective leadership, enhanced productivity, and continuous performance improvements. Show less

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  Fleet & Family Readiness (FFR), Dept of the Navy

  Sept 2018 - now

  Regional Program Director, Marketing

  Lead a team of 19 professionals supporting over 300 morale, welfare, and recreation (MWR) programs across 10 Naval installations, ensuring alignment with organizational goals and governance standards.Spearheaded a region-wide digital transformation, transitioning from print to digital marketing, resulting in a 68% increase in patron engagement.Co-lead the implementation of a global Project Management and CRM platform for the Navy, standardizing workflows and governance protocols, while streamlining operations and reducing costs.Oversee Commercial Sponsorship and Advertising programs, achieving year-over-year revenue growth and aligning partnerships with program and compliance requirements.Develop strategic marketing plans and automated processes, ensuring adherence to governance frameworks while boosting operational efficiency and customer engagement. Show less