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Gerald Lee

Gerald Lee

Followers of Gerald Lee818 followers
location of Gerald LeeSingapore

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  • Timeline

  • About me

    Digital Communications | Using content marketing to improve lead generation conversion by 20%

  • Education

    • National University of Singapore

      2011 - 2014
      Bachelor's Degree Marketing

      Activities and Societies: L'Oreal BrandStorm Case Competition, Student Exchange Program For over 45 years, NUS Business School has offered a rigorous, relevant and rewarding business education to outstanding men and women from across the world. The school remains distinctive among the world's leading business schools by offering the best of global knowledge with deep Asian insights, preparing students to lead Asian businesses to the forefront of the world economy and to help global businesses succeed in Asia.

    • Temasek Polytechnic

      2006 - 2009
      Diploma in Logistics and Operations Management (Merit) Logistics and Supply Chain Management

      Activities and Societies: Track & Field Temasek Polytechnic School of Business believes in adding value to our students' learning by designing a flexible and ability-based curriculum. We also adopt the Problem-Based Learning approach in many of our subjects, an approach which aims to develop independent learning and problem-solving skills in our students. All these, together with industry attachments for all our final year students, serve to prepare our students for the world of work and a future of dynamic change.

    • Chulalongkorn University

      2013 - 2013
      Exchange Student Faculty of Commerce and Accountancy

      Chulalongkorn Business School is a leading educational institution that produces the finest quality graduates to contribute to Thailand's business society for a long time. CBS has developed business education to compete with world's leading universities. CBS has continued to develop its students and encouraged faculty members to originate intellectual contributions.

  • Experience

    • QIAGEN

      Nov 2014 - now

      ● Manage and produce regional social media content, improving clickthrough rate and engagement rate by 4X and 3X respectively in 6 months● Exceeded global average clickthrough rate and engagement rate by 4X for 2024● Develop and manage integrated B2B marketing campaigns across various channels, including digital, email, events, and social media, across the buyer's journey, raising conversion rates by 10% YOY● Pioneered lead generation podcasts, achieving a 20% increase in lead conversion rates● Awarded top performer in the Regional Marketing team for 2023 Show less ● Implemented nurture flow campaigns for webinars, resulting in 30-40% open rates and 10-15% clickthrough rates, surpassing benchmarks by 2X and 20X respectively● Led a lead generation campaign through email and social media marketing, amassing over 340 submissions amounting to US$90,000 of opportunities● Exceeded email benchmarks by 25% and 30% for open and clickthrough rates respectively with the use of testing and personalization● Assigned as regional brand ambassador● Recognized with the GEM APEC recognition award (Marketing) in Q2 2021 Show less

      • Manager Digital Communications, APEC

        Aug 2023 - now

      • Manager, Marketing Communications, Global Emerging Markets (GEM)

        Apr 2021 - Aug 2023

      • Associate Manager, Marketing Communications, Global Emerging Markets (GEM)

        Jun 2020 - Mar 2021

      • Associate Manager, Marketing Communications, APAC ex. China and Japan

        Apr 2018 - May 2020

      • Specialist, Marketing Communications, South East Asia

        Apr 2016 - Mar 2018

      • Associate, Marketing Communications, Singapore and Malaysia

        Nov 2014 - Mar 2016

  • Licenses & Certifications

    • Marketing Strategy in a Digital World

      United Latino Students Association
      Jul 2023
      View certificate certificate

    • Fundamentals of digital marketing

      United Latino Students Association
      Jun 2023
      View certificate certificate

    • Google Analytics Certification

      United Latino Students Association
      Jun 2023
      View certificate certificate

  • Honors & Awards

    • Awarded to Gerald Lee
      Top performer in the Regional Marketing team for 2023 QIAGEN Mar 2024
    • Awarded to Gerald Lee
      GEM APEC recognition award (Marketing) QIAGEN Jun 2021
    • Awarded to Gerald Lee
      SPOT Award (innovation and improvement) QIAGEN Mar 2016
    • Awarded to Gerald Lee
      Temasek Foundation Leadership Enrichment and Regional Networking (LEaRN) Scholarship Temasek Foundation 2013 The Temasek Foundation Leadership Enrichment and Regional Networking (TF LEaRN) Programme @ NUS nurtures the next generation of Asian leaders by providing opportunities for cultural exchange, networking, community engagement and leadership development.
    • Awarded to Gerald Lee
      CCA Award - Merit Temasek Polytechnic 2009 The Temasek Polytechnic CCA Awards are awarded to students who have contributed significantly to Co-Curricular Activities (CCAs) in the Polytechnic, in the areas of arts, sports or leadership.
    • Awarded to Gerald Lee
      Sandvik South East Asia Scholarship Sandvik South East Asia 2008 Temasek Polytechnic - External Scholarships are awarded to existing students with outstanding academic records and have a track record of involvement in co-curricular activities. These scholarships are donated by external organisations and most of them are administered by Temasek Polytechnic.

  • Volunteer Experience

    • Volunteer

      Issued by Asian Center for Population and Community Development, Bangkok, Thailand on Mar 2013
      Asian Center for Population and Community Development, Bangkok, ThailandAssociated with Gerald Lee