Akram Mohammad

Experience

• 

  Lemonact Co. Ltd.

  Jan 2014 - Dec 2017

  At Lemonact, I led high-impact promotional campaigns, driving brand recognition and customer engagement through innovative marketing tactics. Key Achievements: • 𝐃𝐢𝐫𝐞𝐜𝐭𝐞𝐝 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: For major international brands, achieving substantial market penetration and brand recognition in 100+ locations across the region.• 𝐋𝐞𝐝 𝐓𝐞𝐚𝐦 𝐭𝐨 𝐒𝐮𝐜𝐜𝐞𝐬𝐬: Executed high-impact marketing events and activities within more than 12 brands.• 𝐋𝐞𝐝 𝐌𝐮𝐥𝐭𝐢𝐩𝐥𝐞 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: Led around 20 campaigns for more than 12 international brands within F&B, retail & cosmetics, electronics simultaneously delivering outstanding results for clients.• 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧: Enhanced campaign effectiveness through strategic planning, contributing to increased client satisfaction and repeat business. Show less As a Campaigns Promoter, I executed promotional activities that brought top global brands to the forefront, significantly increasing their market presence. Key Achievements: • 𝐄𝐱𝐞𝐜𝐮𝐭𝐞𝐝 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐀𝐜𝐭𝐢𝐯𝐢𝐭𝐢𝐞𝐬: For 30+ of top global brands, increasing product visibility and customer interaction.• 𝐃𝐞𝐦𝐨𝐧𝐬𝐭𝐫𝐚𝐭𝐞𝐝 𝐒𝐭𝐫𝐨𝐧𝐠 𝐒𝐤𝐢𝐥𝐥𝐬: By fostering positive relationships with the audience.• 𝐌𝐞𝐭 𝐚𝐧𝐝 𝐞𝐱𝐜𝐞𝐞𝐝𝐞𝐝 𝐭𝐚𝐫𝐠𝐞𝐭𝐬: Influenced to the campaign and company's overall success.• 𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐳𝐞𝐝 𝐟𝐨𝐫 𝐎𝐮𝐭𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞: Awarded 'Top Promoter' for 2 consecutive years. Show less

  • Promotion Campaigns Leader

    Oct 2016 - Dec 2017

  • Campaigns Promoter

    Jan 2014 - Oct 2016
• 

  Wafflelab

  Sept 2019 - Apr 2023

  Co-Founder | Marketing Strategist

  As a Nutritionist, I turned a passion for F&B into a thriving business serving healthy desserts, strategically positioning the brand for growth and franchise success. Key Achievements: • 𝐅𝐨𝐮𝐧𝐝𝐞𝐝 𝐚𝐧𝐝 𝐄𝐱𝐩𝐚𝐧𝐝𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬: Created a unique concept of healthy desserts, which grew Wafflelab from a single outlet to 5 locations, establishing a strong market presence and achieving profitability within the first year.• 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: Increased customer traffic and sales through targeted marketing efforts focusing on unique value, contributing to brand recognition and loyalty.• 𝐌𝐚𝐢𝐧𝐭𝐚𝐢𝐧𝐞𝐝 𝐇𝐢𝐠𝐡 𝐒𝐭𝐚𝐧𝐝𝐚𝐫𝐝𝐬: Maintained highest standards of food processing, built a strong OPA, certified by ISO 22000, HACCP, which ensured of product quality and provided exceptional customer service and experience.• 𝐅𝐫𝐚𝐧𝐜𝐡𝐢𝐬𝐞𝐝 𝐒𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥𝐥𝐲: Expanded the brand by franchising international branches, showcasing effective business scaling. Show less

• 

  Del Monte MENA

  Oct 2020 - Apr 2023

  Senior Marketing Communications Specialist

  As a Senior Marketing Specialist at Del Monte, I was instrumental in shaping the brand’s regional presence through strategic, data-driven marketing efforts that resonated with customers and drove sales growth, including the National Poultry Company which is a subsidiary of Del Monte. Key Achievements: • 𝟑𝟔𝟎-𝐃𝐞𝐠𝐫𝐞𝐞 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: Managed 360-degree campaign of meat & poultry product category launching for Del Monte MENA, increased the awareness & direct revenue.• 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐋𝐚𝐮𝐧𝐜𝐡: Steered the launch of Del Monte’s meat and poultry products in MENA, overseeing every detail from packaging design to a successful 360-degree marketing campaign. • 𝐓𝐫𝐚𝐝𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Managed trade marketing initiatives for Del Monte with successful of over 1000 store branding installation, • 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚: Led & executed multimedia content initiatives, launched a series of recipe videos featuring influential chefs, user generated content (UGC) & influencers marketing.• 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬: Managed the partnerships of Del Monte & National Poultry Company, led to direct revenue increase.• 𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞: Developed the commerce presence strategy, enhanced the customer experience & satisfaction through mobile app & web portal.• 𝐁𝐫𝐚𝐧𝐝 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠: Led comprehensive marketing initiatives that significantly boosted Del Monte’s brand visibility and deepened customer engagement across diverse platforms.• 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Devised and executed social media buying strategies grounded in data, enhancing audience interaction and fostering loyalty.• 𝐂𝐫𝐨𝐬𝐬-𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: Coordinated with external creative agencies to ensure unified marketing efforts, leading to successful project outcomes.• 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐡𝐚𝐫𝐞 𝐆𝐫𝐨𝐰𝐭𝐡: Delivered strategic campaign management that drove significant growth in market share, cementing Del Monte’s position in the region. Show less

• 

  Mobily

  Jun 2023 - now

  Loyalty Marketing Manager | CVM

  At the forefront of Mobily's loyalty initiatives, as marketing communications manager of "Neqaty" which is the loyalty program of the 2nd telecommunication service provider in Saudi Arabia, I drive engagement and revenue growth through innovative and strategic marketing. My role goes beyond traditional boundaries, transforming how Mobily connect with its customers. Key Achievements:• 𝐌𝐞𝐠𝐚 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: Designed & launched over 30 mega campaigns with "Neqaty" strategic partners, elevating consumer engagement & loyalty, while driving external revenue growth through the partnerships.• 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Managed the relations with over the 70 partners, while launched over 24 new partnerships during my career, including groundbreaking with top Saudi companies like Saudia "AlFursan", Vox Cinemas, Nahdi, eXtra, solidifying Mobily presence & brand position in the market and broadening customer reach, increasing the external revenue.• 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧: Launched thousands micro-segment campaigns targeting multi-million customer base which drastically reduced churn, reinforcing Mobily’s market share.• 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Managed the communications strategies of the loyalty program across all communication channels such as SMS, mobile app, web portal & social media.• 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Developed and managed the visual content of the loyalty program across social media channels, launched over 180 posts, which increased the brand awareness & customers engagement.• 𝐕𝐨𝐮𝐜𝐡𝐞𝐫𝐬 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: Launched over 50 voucher campaigns with various local merchants & partners, increased the customer engagement & satisfaction rate.• 𝐁𝐨𝐨𝐬𝐭𝐢𝐧𝐠 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐋𝐨𝐲𝐚𝐥𝐭𝐲: Implemented corrective measures that strengthened customer loyalty which unlocked new revenue streams from existing customers and increased their ARPU. Show less