Jeff Martinez

Experience

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  GriffinWink Advertising

  May 2015 - Aug 2015

  Account Services Intern

  Clients: Battery Joe and Taco Villa- Updated website content using WordPress.- Wrote social media and blog copy for agency clients.- Helped with general office duties.

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  AAF NSAC - Texas Tech Bullet Advertising Team

  Aug 2015 - May 2016

  Media Director

  Client: Snapple- Conducted primary and secondary research.- Utilized syndicated research tools.- Developed a media mix that catered best to the target audience.- Allocated the budget in a cost-efficient and effective manner.- Assisted in writing the campaign plansbook and pitch script.- Placed 4th in the AAF District Ten NSAC competition.

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  The Price Group

  Aug 2015 - May 2016

  Account Services Intern

  Clients: Scoggin Dickey, West End, March of Dimes, First United Bank- Created organic social media content for clients and the agency.- Assisted in planning the grand opening for the West End shopping center.- Prepared and distributed marketing items.

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  RD Thomas Advertising

  May 2016 - Apr 2020

  Clients: The United Family (United Supermarkets, Market Street, Albertson's Market & Amigo's), University Medical Center, City Bank, South Plains Fair, Anderson Bros. Jewelers, Kingsgate Shopping Center- Oversaw the planning and execution of traditional media buys (TV, Radio, OOH and Print) for all agency clients.- Created digital/paid social media plans for clients in the grocery, banking, medical, app and retail industries. - Developed client's annual media budgets. - Executed paid social media buys for all agency clients on Facebook, Instagram, Snapchat and Pinterest.- Monitored ongoing campaign performance in monthly, quarterly, or campaign analytics reports and optimized accordingly. - Refined the internal organic/paid social media monthly process in order to streamline content creation. - Collaborated with new business team to create media strategies for RFPs. - Debriefed clients on media plans and new industry trends. - Fostered relations with media vendors across both traditional and digital platforms. - Administered agency internship program. Show less Clients: The United Family (United Supermarkets, Market Street, Albertson's Market & Amigo's), University Medical Center, City Bank, Spear's Furniture, ClearTalk Wireless, South Plains Fair and Anderson Bros. Jewelers- Assisted Media Buyer with traditional media placement, planning and budgeting for all agency clients.- Worked in conjunction with the Media Buyer in the negotiation of cost and added value for all agency clients. - Coordinated any necessary media make goods.- Reconciled media invoices to the media buys.- Updated third-party ratings/rankers for all media outlets across all applicable markets. Show less

  • Media Manager

    May 2019 - Apr 2020

  • Media Strategist

    Jul 2018 - May 2019

  • Media Planner

    Jan 2017 - Jul 2018

  • Media Coordinator

    May 2016 - Jan 2017
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  Off Madison Ave

  Apr 2020 - Mar 2021

  Digital Media Planner/Buyer

  Clients: Leslie’s Pool Supplies, Arizona Office of Tourism, Visit Phoenix, Arizona Game and Fish, Grand Canyon Conservancy, Arizona State Parks and Trails- Develop, execute and monitor online and offline media plans - Purchase and place advertising as well as provide oversight to PPC and SEM campaigns- Negotiate rates with media publishers and recommend media buying opportunities- Responsible for implementation of campaigns using buying software and the agency ad server- Conduct post-buy media analysis and report on results Show less

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  T3

  Mar 2021 - Sept 2022

  Clients: McAlister’s Deli, Moe’s Southwest Grill, Jamba Juice

  • Associate Director - Media Planning & Buying

    Feb 2022 - Sept 2022

  • Senior Media Planner

    Mar 2021 - Feb 2022
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  Publicis Groupe

  Sept 2022 - Apr 2023

  Media Supervisor
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  THIRD EAR

  Apr 2023 - now

  • Associate Media Director

    Jan 2024 - now

  • Media Supervisor

    Apr 2023 - Jan 2024