Catherine McMahon

Experience

• 

  SeeSaw Networks

  Oct 2007 - May 2010

  Marketing Intern

  · Assisted the marketing team in a startup company specializing in place-based digital video advertising· Participated actively in marketing campaigns with up to 60% success rates, website updates, contact research, drafting case studies, market research & lead generation· Created over 15 vector analyses, an in-depth marketing & sales profile of potential clients· Uploaded & managed over 100 videos to a video platform (Vimeo) and embedded them onto company website

• 

  InFlux Partners

  Jan 2010 - May 2010

  Research Assistant

  • Created, managed, and tracked all email marketing campaigns and newsletters• Contributed to revenue generating business development by researching and contacting companies• Managed all administrative tasks for office including invoicing clients and CRM implantation and training

• 

  Mediasmith

  May 2010 - Oct 2011

  - Assisted with national media planning, RFPs, cost negotiations, and executions of media campaigns- Analyzed campaign delivery, evaluate performance, and provide optimization recommendations for investment accountability- Managed invoices for all media buys, ensure accuracy on billing, and forecast future spending- Built and maintained relationships with media representatives/vendors, clients, and internal teams- Worked on two B2B Technology accounts, NetApp and ShoreTel

  • Media Buyer

    Apr 2011 - Oct 2011

  • Media Analyst

    Dec 2010 - Apr 2011

  • Media Tracker

    May 2010 - Dec 2010
• 

  The Wall Street Journal

  Oct 2011 - now

  - Lead West Coast partnerships and business development across all industry verticals with media, digital, and PR agencies, through trusted platforms including The Wall Street Journal, Barron's, MarketWatch, and Mansion Global. Develop brand amplification, thought leadership, and content programs across Print, Digital, Mobile, and Live Events. - Managed a team of 8 sales people across multiple office locations, with a goal of $15MM and achieved 124% of sales target in team’s first year- Focused on new business development across multiple sectors including Technology, B2B, Finance, and B2C - Created new business best practices and marketing efforts at scale - Responsible for major technology accounts in the Bay Area and Pacific Northwest with a multi-million dollar annual sales goal- Executive conference lead for the Western Region- Represent all Dow Jones brands published across platforms: The Wall Street Journal, WSJ. Magazine, Conferences & Events, WSJ.com, MarketWatch.com, and Barrons.com- Direct and oversea a team of three, which includes a print coordinator and a digital planner & coordinator - Supported digital account executives covering western territories, with an emphasis on technology accounts- Fielded and created proposals and sales presentations- Collaborated with account executives on campaign strategies- Worked closely with sales coordinators to manage tracking and campaign performance- Reported revenue updates and prospective business on a weekly basis

  • Executive Director, Enterprise

    Oct 2024 - now

  • Director, Tech Media & Telco Media Partnerships

    Jul 2023 - Oct 2024

  • Director

    Jul 2021 - Jun 2023

  • Director, Agency Partnerships

    Jun 2019 - Jun 2021

  • Director, Media Sales

    Jul 2017 - May 2019

  • Account Executive, Global Multimedia & Executive Conferences

    Oct 2013 - Jun 2017

  • Digital Sales Planner

    Oct 2011 - Sept 2013