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Krisna Aditya

Krisna Aditya

Intern Research Assistant

Followers of Krisna Aditya2000 followers
location of Krisna AdityaJakarta, Indonesia

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  • Timeline

  • About me

    Media Planner | Helping Brands Grow Through Paid Ads & Data

  • Education

    • School of Business and Management ITB

      2014 - 2017
      Master of Business Administration (MBA) Marketing 3.59 / 4.00

      Activities and Societies: - Vice Coordinator of Cadenza 2014 (Music Event) - Bootcamp Facilitator & Video Master for NLP (Neurolinguistic Program) SBM ITB Majoring in marketing with a concentration: - Branding and marketing communications- Consumer behaviour- Market research.

    • Universitas Katolik Parahyangan (UNPAR)

      2009 - 2014
      Bachelor of Arts (B.A.) International Relations and Affairs 3.01 / 4.00

      Activities and Societies: Vice Coordinator of Internal Division, International Relations Student Association (2011-2012) Bachelor of Arts in International Relations with a concentration in NGO's and International Organization.

  • Experience

    • Telekomunikasi Indonesia

      May 2015 - Aug 2015
      Intern Research Assistant

      Pairing up with the supervisor to identify the opportunity for PT. Telekomunikasi Indonesia especially in software and tourism apps in Bandung city. Building a sustainable business plan for the upcoming Telkom tourism apps by analyzing external and internal factors, consumer profiling, and market demands using survey and in-depth interviews.

    • GetCraft

      Dec 2017 - Mar 2019
      Account for Strategic Services

      - Dedicated account for Grab ID ad hoc campaign, helping Grab ID team planning and execute IG, Twitter, and YouTube campaign- Working on Johnson & Johnson YouTube campaign for a new mom in Indonesia by creating a series of educational videos on YouTube- Manage COHIVE rebranding project, from Instagram KOL campaign, article creation for COHIVE website, and sponsored article- Assisting Dua Kelinci to launch their brand-new snack called USAGI by creating 2D animation video- Working with Garuda Indonesia & Tourism Australia to promote South Australia tourism by creatingsponsored articlesOrganized and prioritized work to complete assignments in a timely, efficient manner with editorial and video team, content or media network, and brands or agencies (clients). Ensure the end-to-end delivery of the ideation, creation, and publication of the content is smooth and the projects are delivered to a high standard. Show less

    • Otoritas Jasa Keuangan

      Mar 2019 - Dec 2019
      Research Fellow

      - Carrying out research through data mining, focus group discussion, and literature review for Consumer Education and Protection Division at Indonesia Financial Services Authority (OJK)- Providing insights and recommendations for consumer protections regulation about:o Commercial health insurance in Indonesiao Financial service institution responsibilities on debt collector & debt collection practices inIndonesiao Case studies of banking services in Indonesia: complaints and resolutions in 2019 - Developing OJK’s consumer education and protection roadmap in 2020 Show less

    • Badan Pengelola Tabungan Perumahan Rakyat [BP Tapera]

      Jan 2020 - Jul 2021
      Public Communication Analyst

      - Developing company communication strategy- Handling public relations activity (press releases, speech, sponsored articles)- Content creation and working with the creative agency to produce images, videos, infographics, andPOSM- Social media activation & management (IG, FB, YouTube, Twitter)- Media monitoring and reportingHighlights:- Creating positive media sentiments about Tapera Program in six months (from 84% negative in June ’20to 82% positive on December 20) by executing a series of PR activity from webinars, media visits,interviews, press conferences, and socialization with stakeholders- Increasing number of organic followers across social platforms from Feb 21-July 21: +3000 followers onIG, +577 on FB, +266 subscribers on the YouTube channel Show less

    • A-course.id

      Feb 2022 - now
      Senior Mentor Digital Marketing

      - Assisting the marketing division's strategy direction to ensure it aligns with the most recent business requirements- Handled digital marketing training for 50+ internal marketers- Develop marketing strategies for the company's digital products

    • M+C Saatchi Performance

      Jun 2022 - now

      - Assigned media planner for Grab Malaysia- Oversee full-funnel performance marketing with a focus on mobile-first campaigns- Handle the entire campaign lifecycle, including briefing, planning, execution, and reporting- Develop quarterly plans and coordinate with appropriate partners to support branding efforts through tactical and high-impact media buys - Dedicated media team for Grab Malaysia for all verticals (GrabTransport, GrabFood, GrabMart, GrabExpress, etc)- Responsible for media execution and optimization from biddable and programmatic to 3rd parties such as Google DV360, Google AdWords, Meta ads, TikTok ads, LinkedIn ads, Remerge, Criteo, Moloco, etc.- Weekly reporting - Dedicated media team for Grab Malaysia for all verticals (GrabTransport, GrabFood, GrabMart, GrabExpress, etc)- Manage communication with the client- Manage campaign setup & optimization- Responsible for weekly performance reporting

      • Media Planner

        Apr 2025 - now

      • Senior Media Executive

        Oct 2023 - Mar 2025

      • Media Executive

        Jun 2022 - Sept 2023

  • Licenses & Certifications