Experience

• 

  Indian agricutural statistical research institute

  Jan 2012 - Jul 2012

  Trainee
• 

  Ngo

  May 2013 - Oct 2015

  Project staff
• 

  Indian agricultural research institute

  Nov 2013 - Jul 2015

  Project trainee
• 

  New delhi times

  Aug 2015 - Sept 2021

  Public relations manager

  • Media Relations, Strategic Corporate Communications, Image and Brand Management & Reputation • Managing Team for Internal Communications & External Communication with the Stakeholders • Handling Websites & Intranet management, Social Media Marketing & Analysis, and Corporate Branding • Coordinate with the Creative & Digital Agency for the Designing of the PILs and Social Media Analytics for the Brands • B-T-L Events & Activations - Brand Promotions, Exhibitions and Healthcare Seminars • Ability to liaise with people at different levels in renowned organizations like Philips Avent India, Snapdeal, Thermofisher, Fortis Group, Honda, CII etc by using strong communication & interpersonal skills • Strategic Content Conceptualization, Advertising, PR, Industry Profiling & Positioning, Newsletters • Research on Healthcare issues and Data Curation • Coordinate and work closely with external Counsellors on CSR matters of the Foundation • Handling Vendor Management and Media Buying for the Brand • Handling Corporate Social Responsibility of the Group • Work closely with stakeholders for the board meetings Show less

• 

  Breast milk foundation

  Apr 2016 - Sept 2020

  Marketing and public relations manager

  • Launched Delhi & Bangalore's First Milk Bank in Private Sector succesfully as a part of CSR for the Srivastava Group In Fortis Hospitals • Managed Cross- functional Team for Internal Communications & External Communication with the Stakeholders • Handling Websites & Intranet management, Social Media Marketing & Analysis, and Corporate Branding • Coordinate with the Creative & Digital Agency for the Designing of the PILs and Social Media Analytics for the Hospital • B-T-L Events & Activations - Brand Promotions, Exhibitions and Healthcare Seminars • Ability to liaise with people at different levels in renowned organizations like Philips Avent India, Snapdeal, Thermofisher, Fortis Group, Honda, CII etc by using strong communication & interpersonal skills • Research on Healthcare issues and Data Curation • Coordinate and work closely with external Counsellors on CSR matters of the Foundation • Handling Vendor Management and Digital Agency for the Brand • Work closely with stakeholders for the board meetings Show less

• 

  Rattanindia enterprises limited.

  Sept 2021 - Oct 2023

  • In Feb 2022, Launched the Online Fintech Brand BankSe.in (now wefin.in) and within 12 months achieved INR 2430 million+ turnover,2.5 Mn visitors, 100k+ App downloads, 0.5 Million registered customers and 7000+ Sales (https://wefin.in)• Launched B2B Brand Online Retail- Cocoblu (ex-Cloudtail) that clocked INR 12.8 billion turnover in 9 months, with more than 800+ brand partners onboarded and sold to 20+ Million consumers . https://www.cocoblu.in• Go-To-Market strategy for consumer Drones in India under the brand name NeoSky and subsidiary TAS. With B2B and B2C plans to foray in defence, survey, enterprises and retail consumer segments. Set to achieve INR 1500 million in first year of operations.• Revolt E-bikes City launch and PR coverage in every Media(Online as well Offline coverages) • Brand strategy and positioning for the Group (RattanIndia Enterprises & RattanIndia Power) and its in-house business vertical brands like wefin, Cocoblu, NeoSky, TAS, Revolt.• Launched App/mobile web/web UI/UX, managed creative communication development- through third party digital creative agencies. CX content for omni channel touch points• Managed highly engaging Content- Blogs/articles/Newsletter, posts, reels, stories, branding materials, e-brochures, retail branding elements, exhibition kiosks/pods for respective business verticals.• Managed Company Branding & Participation in different cities•Managed Leadership interview placements in reputed Newspapers Show less

  • Marketing Manager

    Sept 2021 - Oct 2023

  • Marketing And Public Relations Manager

    Sept 2021 - Oct 2023