Experience

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  Creative memories

  May 2006 - Oct 2007

  Marketing intern

  • Supported Digital Product Development by assisting in the development of new digital products.• Analyzed competitor products and researched potential vendors.• Designed and revised page layouts for marketing promotional pieces.

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  Home savings of america

  Feb 2007 - Oct 2007

  Marketing assistant

  • Collected information and created email campaigns for the Account Executives.• Designed, wrote copy, and edited marketing pieces that were used in the bank offices.• Designed and edited advertisements for a local paper.

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  Nativex (formerly w3i)

  Oct 2007 - Sept 2013

  • Supported product management with new products and features.• Created and ran experiments, analyzing results to enhance conversions and test new concepts.• Provided creative assets and training to the sales team.• Led a team of 3 direct reports and offered guidance to other team members throughout the organization.• Facilitated the creation of new websites and maintained the content on those websites.

  • Marketing Specialist Team Lead

    Dec 2011 - Sept 2013

  • Marketing Specialist

    Oct 2007 - Dec 2011
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  Liveedit

  Jan 2014 - Apr 2015

  Channel relations manager

  • Fostered strategic relationships with channel partners, facilitating growth.• Enabled partner sales representatives to excel in lead generation through training and product knowledge, while concurrently supporting the internal sales team in lead conversion.• Improved customer acquisition by optimizing marketing technology workflows.• Managed online value propositions by analyzing and identifying areas to optimize.• Planned and implemented email marketing campaigns.• Created marketing material for new and existing products.• Performed market research to evaluate current products and implemented improvements.• Provided sales reports to Management and Sales team.• Developed and organized materials and marketing plans for trade shows and conferences. Show less

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  Netgain technology, llc

  Apr 2015 - Dec 2019

  • Developed and implemented marketing plans to increase Netgain’s brand awareness and convert leads using various marketing tactics, including trade shows, content marketing, email marketing, social media, webinars, and more.• Led complete website redesign, continued to maintain and update website.• Managed email marketing, including list management, design, deployment, and optimization.• Partnered with sales on sales enablement and pipeline growth. Additionally, implemented lead assignment and follow-up automations.• Built reports and dashboards, analyzing data to inform decision-making for future investments.• Created and designed creative assets including sales collateral, whitepapers, case studies, and more.• Implemented and administered sales and marketing tools including Salesforce, HubSpot, and Pardot. Drove increased adoption of these tools through training and ongoing enhancements.• Assisted teams throughout the company, including HR for newsletters and collateral, support for client communication, and account management for client advocacy. Show less

  • Marketing Manager

    Aug 2017 - Dec 2019

  • Marketing Coordinator

    Apr 2015 - Aug 2017
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  Mediacurrent

  Jan 2020 - Aug 2023

  Marketing manager

  • Developed and executed strategic marketing plans, resulting in revenue growth and improved brand recognition. The plan encompassed email marketing, ABM, partner collaboration, webinars, events, content marketing, paid advertising, and website enhancements.• Collaborated closely with the sales team to drive leads from strategic accounts and worked hand-in-hand with the customer success team to nurture lasting client relationships.• Planned and implemented multi-channel campaigns, converting leads at all stages of the customer journey.• Owned the marketing technology strategy, creating workflows and automation rules to streamline lead tracking, campaign attribution, lead scoring, lead assignment, and list segmentation.• Tracked and reported on the effectiveness of demand generation activities, making recommendations for future programs and investments.• Oversaw partnerships, conducting frequent partner meetings to assess and refine joint marketing strategies to drive engagement and growth.• Managed webinars, including topic planning, speaker coordination, abstract creation, and promotion.• Led event marketing strategies from vision-setting to post-event lead follow-up• Engaged in cross-functional collaborations, partnering with the executive, marketing, customer success, creative, development, and projects teams to ensure effective implementation and optimization of marketing initiatives. Additionally, managed relationship with an external agency.• Mentored team members through 1:1 feedback sessions and marketing planning meetings. Show less

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  Sps commerce

  Nov 2023 - now

  Senior account-based marketing specialist