Experience

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  Cafe coffee day

  Apr 2011 - Jun 2011

  Intern

  1. Digital Marketing: Mobile Marketing for CCD, to propose a mobile Website for CCD. To study the traffic to CCD website using Google Analytics and to find out a mobile marketing measure for CCD. 2. Digital Marketing: To study the customer feedback, functionality and usability of the table top digital touch screen Device-a new offering of CCD. To work with the design team to understand and analyze user-friendliness of the device. 3. Brand Management: Project on promoting Coffee day Lounge Show less

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  Ten motion arts

  Jul 2012 - Nov 2013

  Creative director

  As a Creative Director with Ten Motion Arts, I carry on the responsibility of devising strategies adopted for different marketing (specifically, branding) activities for clients and thereby contributing to overall company growth. Ten Motion Arts (previously known as a short-film production company), in an effort to expand the medium of creativity, has entered into the digital arena encompassing various branding activities like online branding, Social Media Marketing and Advertising. Video Creatives like product promotion, Motion Pictures or Film making and corporate videos are value addition in terms of viral marketing tools that reinforces towards online branding activities for the clients. Major part of my job is providing creative guidance/concepts for different marketing collaterals, understanding Client's requirement, devising appropriate branding strategy and subsequent implementation. I directly look over the social media part, creative content development and coywriting. Moreover, I perform various tasks like Web Analytics, Web content analysis, script writing, designing creative marketing frameworks and their assessment etc. Show less

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  Kenscio digital marketing pvt ltd

  Dec 2013 - Jun 2017

  Marketing manager

  Heading the end-to-end Marketing Strategy and Execution for Kenscio, marketing of its Services and products. Created benchmarks through multiple award wins.1) Visual Marketing: Heading the creative development including Email Campaign Design, Copy Development, Business Infographics, Online Ads (SEM), Liaison between Creative Team and Account Management Team.2) Online Marketing & PR: Coordinating with PR agencies for complete plan, Ensuring seamless execution of event marketing,managing Inbound Marketing, SEO,SEM, SMM, managing publications/Ads.3) Brand Communications: Development of Corporate Identity of Kenscio. Creation of marketing resources including Brochure, Case Study, White Paper, Presentation. Coordination for Sponsor, Event Marketing and Award Nominations.4) Product Marketing: Coordination with development team for new product launches, competitive analysis, product features prioritization, User Manual, Trademark Registration, ProductVideo, Delivery Process Video etc.5) Strategic Marketing:Strategic planning and delivery of marketing initiative for the organization that has resulted in several success stories and appreciations from reputed clients and marketing associations. Show less

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  Interactive12

  Jul 2017 - Mar 2022

  Senior manager, digital marketing

  Responsible for managing multiple projects through end-to-end planning, development and execution. A few major projects include:1. Spearheaded a project on "setting up of Digital Exhibits on Mahatma Gandhi across various locations in India", an initiative to celebrate 150th birth anniversary of Mahatma Gandhi (Under Ministry of Culture and Department of Science & Technology, Govt. of India)2. Executed multiple projects (related to Marketing and Social Media) for SpiceJet Ltd.

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  Kenscio digital marketing pvt ltd

  Jun 2021 - Aug 2021

  Marketing consultant

  Performed consulting services for development of the marketing materials, branding, presentations, case studies etc. for the company (Duration: 9 weeks).

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  Self-employed

  Apr 2022 - now

  Independent consultant

  Industry: Education,Public Sector (Electoral Campaign)1) Managing multiple clients in shaping their Business Development, Marketing and Digital Media strategy2) Served as Operations Head & Team Lead by building and leading a professionally managed team to drive election campaign (War Room) for a client (Political Party: BJP) in North-East and Assam (in 2019 General Election,2021 Assembly Election and 2024 General Election)3) Managing a Civil Services Coaching institute in Guwahati as a Management Consultant Show less

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  Lucent institute of advanced studies

  Apr 2022 - now

  Chief operations officer

  Serving in a Consulting Position for supervising the Business Development and Operations of the Institution.