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Gustavo (Gus) Gonzalez H.

Gustavo (gus) gonzalez h.

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  • Timeline

  • About me

    European Segment Director Protein

  • Education

    • Barsmarts (pernod ricard)

      2020 - 2020
      Certif spirits pass

    • Iea (el peñon)

      1990 - 1996
      High school diploma high school/secondary diplomas and certificates

    • Gimnasio campestre

      1980 - 1990
      High school

    • Universidad metropolitana (ve)

      1996 - 2002
      Business business & financial engineering a-

    • Ie business school

      2006 - 2007
      Master of business administration (m.b.a.) management a-

      Actividades y grupos:Global Consulting Practicum with Wharton University (six months consulting project with Wharton University) Member at the: - Consultant Club - Dubai Alumni Club International MBA with over 57 different nationalities.Work in several groups and projects as the Wharton GCP Project.

    • The wharton school

      2007 - 2007
      Gcp wharton consultant marketing, strategy, consulting a

      Actividades y grupos:Wharton Global Consulting Practicum 6 month consulting program Task:Development of Strategic Entry plan for the USA Pet Food Market.- Recall of pet food products analysis during the first quarter of 2007 - USA market and trends assessment and recommendations- Regulatory framework assessment and recommendations- Investment requirements- Develop Marketing and Business Plan- Recommendations for a Portfolio Strategy

    • Wine & spirit education trust

      2020 - 2020
      Spirits level 1 spirits 100 % (pass)

  • Experience

    • Cargill

      Jan 2002 - Jan 2005
      Brand manager

      Key Achievement: NPD + Lead investment $ 0.5 mill (+107% sales, +112% margin)

    • Bat

      Jan 2005 - Jan 2006
      Cónsul & viceroy brand executive

      Key Achievement: Managed 90% Market Share Low Income Segment (+115% sales, +112% margin)

    • Johnson & johnson

      Jan 2008 - May 2008
      Marketing manager (irdp)

      Key Achievement: Designed Low Income Consumer MKTG Plan LATAM

    • Cargill

      May 2008 - Jun 2010
      Commercial and marketing manager

      Key Achievement: Increased sales from 50 to 80 mill € (+160% sales)

    • Delaviuda confectionery group

      Jun 2010 - Jan 2014
      Private label export manager (cereal bars, chocolate and almond confectionery)

      Key Achievement: generated € 8 mill new revenue Main Actions:1. Generated Private Label Export business within the first 12 months 2. Developed / Implemented Private Label Strategy for the Export Department 3. Managed Decathlon’s account with over 10 NPD and Innovations

    • Grupo alimentario citrus (gac)

      Jan 2014 - Jan 2017
      Key account manager

      Key Achievement: generated € 4 mill of new revenue Main Actions:1. Opened new accounts in FMCG Retailers like HEB / MEIJERS / ASDA 2. Managed logistic process to North America3. Managed +40% of export department sales budget

    • Angulas aguinaga

      Jan 2017 - Jan 2018
      Country manager uk

      Key Achievement: Increased sales +110% Main Actions:4. Managed Quantitative (U&A) + Qualitative (Eye tracking store/home, Focus) research5. Designed / Implemented Marketing & Business Plan for UK, Australia, Austria, Morocco6. Re-Structured distributors for Austria and re-organized UK sales team

    • Genuine coconut

      Jan 2018 - Jul 2020
      Commercial director

      Key Achievement: Increased sales from +250% in 19 months Main Actions:1. Open new accounts: COSTCO USA / WALMART USA / AH (Ahold) Netherlands2. Re-Organized commercial team, sales budget process3. Re-Structured distributors, warehouses and logistics for North America

    • Family biscuits

      Jan 2021 - Jul 2022
      Export manager

      Key Achievements: - Developed the distributor infrastructure for the export department in 14 new countries - Managed over 50% of the sales for the Family Biscuits Brand- Managed to achieve the requested price strategy and profitability under a extremely challenging raw materials and transport scenario

    • Griffith foods

      Jul 2022 - now
      European segment director protein

      With over 100 years delivering Taste, Texture and Quality At Griffith Foods we focus on:o Having a GLOBAL reach with LOCAL impact (staying relevant in your target markets)o Delivering results through: sustainability, consumer focus, close collaboration o Exploring and tackling exciting ideas that present daring challenges for a better futureDon't be shy and reach out, we are here to help you.Creating better together.

  • Licenses & Certifications