Experience

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  Texas instruments

  Jan 1995 - Jan 1999

  Product manager

  Led product and market development activities, guiding team of engineers, programmers, designers, and writers through product development process for TI-73 graphing calculator. Wrote product specifications based on work with educators around the globe. Planned launch from pre-production trials through training.

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  Texas instruments, embedded processor business

  May 1999 - Jan 2013

  Manage all marketing aspects of Ecosystem of approximately 200 partners. Retain current partners and develop new relationships. Communicate TI message to partners, and communicate partner messaging to TI business community and customers.• Define and manage TI presence at major trade shows, including Consumer Electronics Show and Mobile World Congress. Organize and execute extensive customer tours, both inside U.S. and overseas.• Drive definition of new TI Developer Network and ensure partner participation.• Manage all new partner relationships and interactions.• Define systems and processes for ecosystem team, including management of all web tools, hardware procurement, management, etc.• Develop, monitor, and control team budget.• Extensive experience in partner contract and NDA negotiations. Show less Managed all operational aspects of ecosystem including OMAP Technology Centers, OMAP Developer Network and Wireless Application Centers. Led team of engineers supporting this ecosystem.• Developed methodology to ensure that customer needs were met via gap analysis between customer needs and TI deliverables.• Ensured timely completion of all partner components for key demonstrations and integration into production systems.• Strong track record working with partner companies, developing software on TI silicon by building relationships with key partners, defining project plans, and leading multi-company teams through projects.• Built new systems to improve communication between internal stakeholders and all ecosystem members.• Redefined licensing strategy and developed new license template and processes to remove roadblock to timely business development. Defined and implemented ecosystem measurement program. Show less Led software creation process by defining and documenting new software releases. Met with customers to understand needs and refine plans. Worked closely with key third party software developers to build complete systems using additional components. Monitored development plans and ensured efficient cooperation on joint software creation.• Built sales tool kit to simplify selling process, including explanation of complicated legal issues.• Worked closely with TI legal team to develop efficient licensing processes. Provided guidance on up- and down-stream contracts. Show less Led team of market development managers building EPS position in new markets. Developed understanding of key motivators and influence points. Developed strategic marketing plans for target markets. Managed and controlled $9M group budget.• Developed and implemented market communication materials, incorporating input from Sales, Marketing, and Product Development. • Managed overall TI presence at major conferences. Initiated marketing performance measurement systems, including analysis of overall market performance. • Led involvement in external alliances with for-profit businesses and other industry groups and associations. Show less

  • Ecosystem Marketing Director

    Jan 2008 - Jan 2013

  • Ecosystem Operations Manager

    Jan 2005 - Jan 2008

  • Software Product Line Manager

    Jan 2004 - Jan 2005

  • Market Development Manager

    Jan 2001 - Jan 2004

  • U.K. Market Development Manager

    May 1999 - Jun 2001
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  At&t

  Jun 2013 - now

  Lead data analytics programs to promote revenue growth via optimization of sales group activities across the business. Create and implement tools and methodologies to maximize business revenue through optimized lead targeting. Identify key areas of segment and sub-segment focus to maximize return on investment.• Lead analytics effort to facilitate transition of sales organization into Vertical Engagement Model.• Analyze key influencers and consumption patterns in customer purchase process. Recommend target influencers, marketing vehicles, content and messaging to maximize market communication RoI.• Work closely with customer analytics research team, driving changes to improve data output quality.• Develop and manage segment coverage documentation and Segmentation Policy and guidelines. Show less

  • Senior Project Manager

    Jul 2014 - now

  • Lead Marketing Manager

    Jun 2013 - Jun 2014