
Timeline
About me
Product Growth Marketing | Data-Driven Growth Enthusiast | Masters of Digital Marketing | Transforming Startups into Industry Leaders |
Education

Heriot-watt university
2021 - 2023Masters of international business & digital marketing digital marketing
Heriot-watt university
2017 - 2020Bachelor of business administration - bba marketing
Experience

Leo technologies ltd
Jan 2018 - Apr 2018Merchant acquisition officer● Generate new business opportunities to fuel pipeline and growth in the UAE market ● Collaborate with the sales/marketing team to develop targeted lists, call strategies, and messaging to drive opportunities ● Utilize business and industry knowledge to research accounts, identify key players, generate interest, create/identify compelling marketing strategies.● Monitored and assessed the social media performance of the mobile app, strongly ensuring that the growth rate of its followers does not drop below 80% per quarter. عرض أقل

Spencer and company - commercial design & interiors
Jun 2018 - Jun 2020● Introduced a solutions-oriented approach which led to a 200% improvement in 7 campaign performances in 2014 and 2015. ● Analyzing and investigating price, demand, and competition. Liaising directly with Sales managers. Also creating unique sales plans.● Drive and monitor new branding opportunities i.e., Identified new targets, developed new business opportunities, and presented product lines to customers.
Sales And Marketing Executive
Jan 2019 - Jun 2020Sales And Marketing Intern
Jun 2018 - Dec 2018

Edenred uae
Aug 2021 - Jul 2024● Led marketing strategy for the mobile recharge product and achieved a 40% increase in revenue ● Increased subscription acquisition by 45% through vernacular user journey design based on user research conducted● Conducted A/B marketing experiments aimed at activation, achieved a 21% activation rate of 1-year inactive users● Increased the social media presence by launching Edenred UAE YouTube page which boosted the brand awareness achieving 1M views on YouTube
Jr. Growth Marketing Manager
Feb 2022 - Jul 2024Growth Marketing Executive
Aug 2021 - Feb 2022
Licenses & Certifications

76 digital marketing hacks | social media marketing growth
UdemyJan 2022
Growth hacking with digital marketing (2022)
UdemyJul 2022
Google analytics for beginners
GoogleMar 2022
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