Leander Peter

Leander Peter

Merchant Acquisition Officer

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location of Leander Peterدبي دبي الإمارات العربية المتحدة

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  • Timeline

  • About me

    Product Growth Marketing | Data-Driven Growth Enthusiast | Masters of Digital Marketing | Transforming Startups into Industry Leaders |

  • Education

    • Heriot-Watt University

      2021 - 2023
      Masters of International Business & Digital Marketing Digital Marketing
    • Heriot-Watt University

      2017 - 2020
      Bachelor of Business Administration - BBA Marketing
  • Experience

    • Leo Technologies Ltd

      Jan 2018 - Apr 2018
      Merchant Acquisition Officer

      ● Generate new business opportunities to fuel pipeline and growth in the UAE market ● Collaborate with the sales/marketing team to develop targeted lists, call strategies, and messaging to drive opportunities ● Utilize business and industry knowledge to research accounts, identify key players, generate interest, create/identify compelling marketing strategies.● Monitored and assessed the social media performance of the mobile app, strongly ensuring that the growth rate of its followers does not drop below 80% per quarter. عرض أقل

    • Spencer and Company - Commercial Design & Interiors

      Jun 2018 - Jun 2020

      ● Introduced a solutions-oriented approach which led to a 200% improvement in 7 campaign performances in 2014 and 2015. ● Analyzing and investigating price, demand, and competition. Liaising directly with Sales managers. Also creating unique sales plans.● Drive and monitor new branding opportunities i.e., Identified new targets, developed new business opportunities, and presented product lines to customers.

      • Sales And Marketing Executive

        Jan 2019 - Jun 2020
      • Sales And Marketing Intern

        Jun 2018 - Dec 2018
    • Edenred UAE

      Aug 2021 - Jul 2024

      ● Led marketing strategy for the mobile recharge product and achieved a 40% increase in revenue ● Increased subscription acquisition by 45% through vernacular user journey design based on user research conducted● Conducted A/B marketing experiments aimed at activation, achieved a 21% activation rate of 1-year inactive users● Increased the social media presence by launching Edenred UAE YouTube page which boosted the brand awareness achieving 1M views on YouTube

      • Jr. Growth Marketing Manager

        Feb 2022 - Jul 2024
      • Growth Marketing Executive

        Aug 2021 - Feb 2022
  • Licenses & Certifications

    • 76 Digital Marketing Hacks | Social Media Marketing Growth

      Udemy
      Jan 2022
    • Growth Hacking with Digital Marketing (2022)

      Udemy
      Jul 2022
    • Google Analytics for Beginners

      Google
      Mar 2022