Eduardo Coeto

Eduardo coeto

bookmark on deepenrich
location of Eduardo CoetoRouen, Normandy, France
Followers of Eduardo Coeto1000 followers
  • Timeline

  • About me

    Head of Finance - FP&A

  • Education

    • Ovalle

      -
    • Sciences po paris

      2011 - 2013
      Master finance et stratégie
    • Universidad panamericana

      2009 - 2010
      Master's degree spec. operations management
    • Universidad panamericana

      2004 - 2010
      Bachelor of engineering (b.eng.) industrial engineering, technology and innovatiom management

      Activities and Societies: IIE Echange universitaire Université Claude Bernard Lyon en 2007.

  • Experience

    • Universidad panamericana

      Sept 2004 - Dec 2005
      International office
    • American express

      Jan 2007 - Jan 2008
      Risk analyst, collections mexico

      Analysis and monitoring of new recovery strategies results, based on client's risk profile.Documentation of the recovery process and elaboration of reporting scorecards and anlysis.Development of SQL queries and Excel Macros in order to optimize the reporting creation

    • Interalia

      Jan 2007 - Jan 2007
      -
    • L'oreal s.a.

      Jul 2008 - Aug 2011

      Responsible for forecast sales and procurement for Lancôme’s products (Finished product and POS material over 18months), considering: stock level, procurement requirements for ≈1000 sku, and client service targets. Seeking cost and process optimization: I implemented new activity controls and a new forecast methodology: optimization of current stock, 22 bps reduction of the gap between real sales and forecasts, improving "Fill Rate" from 92% to 97%, reduction in obsolete inventory by 66%.I interacted with logistics teams, financial controllers, marketing and sales, in France, the United States and Mexico.I also successfully coordinated with international and local marketing launches of new products, such as Make-up collections (Seasonal collections), Skin treatment (Genifique Serum and creams) and perfumes (Trésor in Love) Show less

      • Demand planner and procurement responsible for Lancôme Mexico

        Aug 2009 - Aug 2011
      • Financial Controller Supply Chain for Latin America

        Feb 2009 - Jul 2009
      • Project Manager “Logistic specifications”

        Jul 2008 - Jan 2009
    • Realiz conseil

      Nov 2012 - Jun 2013
      Junior consultant (internship)

      Conforama: Modelling of selling and distribution processes for e-commerce.From interviews trades and understanding customer needs, I participated in modelling selling and distribution process.

    • L'occitane en provence

      Jul 2013 - May 2015
      Financial controller – le couvent des minimes/ l'occitane en provence

      • Responsible for analyzing how marketing investments in Europe, as well as promotional offers, impact the margin.• In charge of European marketing costs (Budget/Forecast and monthly closing ) for 6 countries in Europe (Merchandising, CRM, SEO, SEM, sampling, PR). Working in conjunction with local financial controllers for each country.‬‬‬‬‬• Business Partner for Le Couvent des Minimes’ annual planning process, ad hoc forecasts and monthly closing (4M€ annual sales through wholesalers, B2B and E-commerce) • Improved business performance through effective communication with business operators.Achieved results: +500 K€ sales growth through new clients and e-commerce.Closing and budget/forecast process reengineering: 2 days’ time reduction and more transparency for European countries Show less

    • Sc johnson

      Jun 2015 - May 2018
      Associate manager, financial planning & analysis, spain

      • Working as a Business Partner with the Spanish Sales and Commercial Team as well as regional Business and Finance Teams to support profitable sales growth. • Client based expertise including in depth financial analysis of price strategy, client's performance and promotional offers & commercial conditions. • Financial Support for commercial teams including annual negotiations with clients, growth plans development (client's portfolio optimization, Net Revenue Management initiatives) and other ad-hoc analysis. • Supervision of UK based accountant analysts. • Net Revenue Management project coordinator for Western Europe ClusterAchieved results: +5 pts Net sales growth vs previous year Client portfolio management: resulting in gross sales growth of 15% Closing and budget/forecast process reengineering: Time reduction in 50% Show less

    • L'oréal

      May 2018 - Apr 2024

      Finance business partner at L’Oréal International Distribution, working across Europe with Luxury Division brands. Commercial controller for Profesional products division France

      • Senior Finance Business Partner

        Apr 2022 - Apr 2024
      • Financial Controller

        May 2018 - May 2022
    • Dyson

      Apr 2024 - Aug 2024
      Head of finance - southern europe
  • Licenses & Certifications

    • Spécialisation corporate finance

      Universidad nacional autónoma de méxico
      Apr 2024
      View certificate certificate
    • Managing as a coach

      University of california, davis
      Mar 2024
      View certificate certificate
    • Gestión del canal de distribución y retailing

      Ie business school
      Feb 2024
      View certificate certificate